22/04/2020
Follow the the ‘PLUS’➕ principle and you'll be hard-pressed to go wrong.
Persistence – messages that are connected and carry a resolute theme.
Linked – information via all related mediums.
Uniform – they support and reinforce the ongoing idea.
Supportive – able to contribute to the bigger picture
In short, your campaign should follow the ‘PLUS’ principle: Persistence – messages that are connected and carry a resolute theme Linked – information via all related mediums Uniform – they support and reinforce the ongoing idea Supportive – able to contr