antics

07/04/2026

Just wrapped up our visit to the Nitori factory in Hanoi, Vietnam.

Never contented with just what the client provides us during meetings, we hop on a plane and visit 2 factories, spending over 9 hours understanding the brand’s products, operations and hence truly internalising the SWOT of customers’ brand.

Getting to experience The Toyota Way in action across operations and management was a highlight. Simple, structured, and clearly embedded across everything they do.

Special shoutout to Yochi-san and Richi-san for the wonderful tour explanation and superb buggy driving skills!

Curious to see how we approach brand and business more holistically?
More at https://www.anticsatplay.com/

30/03/2026

In 2026, AI is no longer just a backend tool. It is now the new VIP influencer, shaping discovery, decisions and trust.

For travel brands, visibility now depends on how well AI understands and recommends you.

Read more here:

30/03/2026

Ready to capture modern travellers?

Lead in AI-driven discovery, stay influential through immersive storytelling, and drive demand with experience-led partnerships that move travellers from discovery to decision.

11/02/2026

Agentic AI is already changing how businesses operate, quietly and steadily, beyond generative AI like images or video.

As ex*****on becomes automated, people and creative partners play a more important role in shaping strategy, narrative, and meaning.

Read more:

how agentic ai will redefine business opeartions in businesses in 2026 and why human creativity still matters

25/01/2026

AI can predict what your audience wants—but it can’t make them feel it.

AI-driven hyper-personalization helps brands deliver relevant, timely content at scale. But true connection comes from understanding your audience’s needs and emotions.

Read more:

Hyper-personalised marketing in the age of AI unlocks deeper audience insights. Learn how to deliver relevant content faster on social media, ethically, and while respecting user privacy.

31/12/2025

Wrapping up 2025 with the team and gearing up for 2026.​ 🤗

It’s been a year full of creativity, collaboration… and the occasional “how do we make this work?” moment.​

Through the late nights, last-minute pivots, and coffee-fueled brainstorming sessions, we’ve learned, grown, and created some work we’re proud of.​

Excited to conquer 2026 with renewed energy! 💪

​🎉🥳

28/12/2025

AI is reshaping marketing, but us, humans stay at the core.

Discover how balancing data, emotion, and ethics can create meaningful, trustworthy brand experiences.​

Read more: https://www.anticsatplay.com/when-ai-marketing-embraces-humanity/

What happens when AI marketing learns too much about consumer behaviour? In today’s digital age, the buzz surrounding artificial intelligence (AI) is commonplace. It is no longer a hype, but a norm. From predictive analytics to personalised recommendations, businesses across industries are leverag...

16/11/2025

Customer Personas are the cornerstone of smart strategy, transforming vague segments into relatable, human profiles.

See how brands can better profile target audience here:

Customer segmentation is not enough. Learn how you can create impactful and relevant marketing messages with customer persona.

05/11/2025

With AI shaping how we create and deliver content, success now depends on how well you understand your audience and tailor your message to them.

Here’s how hyper-personalization helps brands connect, convert, and stand out.

22/10/2025

Today, sustainability is not just about looking green, it’s about proving it.

As climate disclosures become mandatory and consumers demand accountability, only brands that act with transparency and purpose will stand out.

Read the full guide:

A practical guide to integrating ESG into your branding, marketing, and PR strategies for better business performance.

08/10/2025

Celebrating Mid-Autumn together with the antics' players! 🥮

Mid-Autumn festival is sweeter when celebrated together with your friends and family. 😁