Socium

19/08/2026

Happy Meals for adults. Blind boxes and cute collectibles. In today’s uncertain, AI-dominated world, people crave joy, comfort, and the human touch more than ever. That’s where the joy-economy, or the , comes in.

The Joyconomy is more than feel-good or fun. It is a booming economy driven by purpose, play, emotional resonance and community.

More and more businesses are cashing in on the Joyconomy. A company’s success, however, should go beyond leveraging the demand for joy. The Joyconomy also teaches us important lessons about – and what a work culture based on joy can offer.

Swipe to learn more, or read the full article here: https://tinyurl.com/2p9vvnvp

14/08/2026

Ever wondered what it takes to produce multimedia content, coordinate creative productions, and support public relations initiatives day to day?

Meet Pin Hui, our cheerful and capable Client Account Manager and a stalwart of Team . 🧡

Armed with a degree in Design and Visual Communications from Nanyang Technological University, Pin Hui brings together the artistic and the analytical. Beyond crafting engaging brand stories and content marketing campaigns, she oversees overarching strategic communication frameworks across a variety of client portfolios.

Nimble and intuitive, Pin Hui manages diverse internal and external stakeholders with tailored care, to see through each project without a hitch.

Beyond Pin Hui’s professional persona lies a (literally) colourful character who brings fun and joy to the team. Get to know her better by watching her below! 🌈✨️

12/08/2026

How do we grow a sport organically and sustainably?

The 2026 Winter Olympics saw a huge shift towards authenticity in figure skating. Gone are the days where pretty ice princesses dominated the public consciousness. Audiences now crave athletes with dramatic backstories and unique personalities that make them worth rooting for.

One such example is Alysa Liu. Crowned America’s “golden girl”, the Olympic champion has become a pop culture icon of her own right – a near-unthinkable feat for figure skating.

But how did this ice skater rise above her competition and become red-hot viral? Looking forward, how should we shape public image and narratives for athletes?

In our latest article, Creative and Research Intern Neo Xin Yuan analyses the recent spike in public interest surrounding figure skating through a PR perspective.

Read the full article here: https://tinyurl.com/2zpx6d4d

07/08/2026

Happy 61st Birthday, Singapore! 🇸🇬❤️

Today, we celebrate the people, connections, and shared purpose that continue to shape our nation's future.

From all of us at , Happy National Day weekend 🇸🇬

07/08/2026

The recent National Day banner error controversy sparked discussions around crisis communications, accountability, and responsible AI use.

Amongst the recent erroneous posters being circulated online, Pasir Ris-Changi Town Council clarified that their banner showing a mirrored Singapore flag was not in fact, AI-generated. However, in their statement, the town council took full responsibility for the mishap and expressed its commitment to improve quality control measures to prevent similar incidents from reoccurring.

If you missed our previous post, click https://tinyurl.com/4p9epn59 to explore how this recent case reflects on crisis communications and generative AI use.

The recent National Day banner error controversy sparked discussions around crisis communications, accountability, and responsible AI use. Should the organisation be held responsible for AI mistakes of its associates?

05/08/2026

The recent AI National Day banner controversy sparked more than just debate on accountability over AI-generated errors. It also raised important questions on effective crisis communications, and the responsible use of generative AI.

In PR, a crisis response can be truthful and well-intentioned, but how it's framed can significantly shape public perception. At the same time, this case reflects the growing phenomenon of ‘botsitting’, and that investing in AI literacy is not only an organisational responsibility, but also a personal and societal one.

Explore our and takeaways from this recent case.

31/07/2026

That awkward side-eye when you spot your coworker in an unexpected setting 😶‍🌫️

31/07/2026

With AI tools becoming increasingly normalised in the workplace, more employees have resorted to ‘botsitting’.

‘Botsitting’ involves babysitting AI bots and making them usable by feeding them context, vetting outputs, debugging mistakes, and correcting errors.

For those who use AI in their work, have you found yourself ‘botsitting’ at work? How have AI tools impacted your workflow and productivity?

If you missed our previous post, click https://www.facebook.com/share/p/1LadDtaCAR/ to learn more about the potential pitfalls of ‘botsitting’.

‘Botsitting’ involves babysitting AI bots and making them usable by feeding them context, vetting outputs, debugging mistakes, and correcting errors. For those who use AI in their work, have you found yourself ‘botsitting’ at work? How have AI tools impacted your workflow and productivity?

29/07/2026

AI is touted as the silver bullet to increasing productivity in the workplace. But does it really save as much time as promised?

As more businesses adopt into their workflows, a troubling issue emerges. More employees find themselves ‘botsitting’ – in other words, babysitting AI bots and making them usable by manually cleaning up after their mistakes.

What are the potential pitfalls of ‘botsitting’, as we move towards an AI-integrated ? Swipe to learn more.

Read the full article here: https://www.inc.com/bruce-crumley/what-is-botsitting-the-new-ai-workplace-trend-frustrating-87-percent-of-digital-workers/91374448