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We are Singapore's first and longest-standing copywriting agency with over 20 years of experience.

You could probably help a lot of different people with a lot of different things. That’s not necessarily an advantage — ...
29/09/2026

You could probably help a lot of different people with a lot of different things. That’s not necessarily an advantage — it’s just having options without a filter.

A viable Plan B needs somebody specific on the other side of it: a real person, with a real problem, who has a reason to pay you.

The Career Capital Audit helps you get precise about exactly who that is — the ASSET™ process surfaces a priority opportunity and an initial offer direction, so positioning and pricing get dramatically easier.
Explore the Career Capital Audit — link in the comments 👇🏼👇🏼

Do you know what event organizers actually pay speakers? In my latest episode of You're the Boss, I sat down with Bobbie...
28/09/2026

Do you know what event organizers actually pay speakers? In my latest episode of You're the Boss, I sat down with Bobbie Carlton, founder of a platform that connects speakers with events, and the numbers might surprise you: half of event organizers have zero budget for speakers at all, while only 8% pay all or most of their speakers.

We talked about the three different ways people approach speaking (visibility, paid, and speak-to-sell), why introverts often make excellent speakers, and a simple framework for figuring out what you should actually be speaking about if you've never done it before. Whether you're stepping on stage for the first time or you've been speaking for years, this one will change how you think about it. 🎙️

Listen to the full episode — link in comment below!

Ask most experienced professionals “what could you do independently?” and their mind goes blank. Not because they lack t...
28/09/2026

Ask most experienced professionals “what could you do independently?” and their mind goes blank. Not because they lack the answer — because their value has spent decades wrapped inside a job title, and separating the two feels almost impossible.

Underneath the CV is the actual asset: your judgement, your methodologies, the problems you know how to solve without thinking twice, the mistakes you can help someone else avoid.

The Career Capital Audit exists to take that apart properly — the ASSET™ process separates what you know from the organisation you learned it in, in about two hours.
Explore the Career Capital Audit — link in the comments 👇🏼👇🏼

Inside your company, your credibility opens doors without you even trying. Outside it, most experienced professionals di...
26/09/2026

Inside your company, your credibility opens doors without you even trying. Outside it, most experienced professionals discover that same credibility barely registers — because it was never built to travel.

That’s not a talent gap. It’s a packaging gap, and it’s fixable once you see exactly what you’re sitting on.

The Career Capital Audit takes what’s automatic to you and runs it through the ASSET™ process, so you leave with a Career Capital Inventory and a real commercial direction — not just a feeling that you’re “sitting on something.”
Explore the Career Capital Audit — link in the comments 👇🏼👇🏼

Not with a new skill. Not with a new industry. With recognition — actually seeing, clearly, what you already have.Most p...
25/09/2026

Not with a new skill. Not with a new industry. With recognition — actually seeing, clearly, what you already have.

Most people I meet at the start of a career transition assume reinvention means becoming someone else entirely. So they go looking for new skills, new certifications, sometimes a completely new field, convinced the old version of them has expired.

But the professionals who move fastest are almost never the ones who acquired the most new things. They’re the ones who stopped, took honest inventory of their career capital, and finally saw the shape of it clearly.

The Career Capital Audit is built around exactly that recognition — the ASSET™ process walks you through your achievements, skills, situations solved, expertise and trust, until the shape of it is finally clear.
Explore the Career Capital Audit — link in the comments 👇🏼👇🏼

You're not three feet from gold. You're sitting on it right now.Your experience, your setbacks, the problems you've alre...
23/09/2026

You're not three feet from gold. You're sitting on it right now.

Your experience, your setbacks, the problems you've already solved — that's intellectual property, and most business owners never package it into something they can actually sell.

In this episode, I talk about why "too much competition" isn't your real problem, how to stop trading hours for income, and why your name is the first business you should be building.

🎧 New episode is live — link in comment below.

Ever feel like Google's sending you traffic... but nobody's buying?I know the problem before I even look at your website...
21/09/2026

Ever feel like Google's sending you traffic... but nobody's buying?

I know the problem before I even look at your website. It's brand.

In this episode, brand strategist Giles Etherington breaks down why "we do this, we do that, we're great" never converts a stranger into a client — and what to talk about instead.

We get into why pricing should feel a little uncomfortable, how to find out the real (emotional) reason people choose you, and why understanding your own energy might matter more than your to-do list.

🎧 New episode is live — link in comment below.

21/09/2026

3 Diamond tickets worth S$1000 each up for grab to Skip Archimedes Supercharge Your Life online 3-day event!

Skip has given me 3 tickets to gift to my community.

I'm so excited to offer this as I've been to Skip's events both in person and online and know the value of this experience. Watch the video to find out more and apply!

Simply DM me and tell me why you should be one of the winners. Let me know what you are working on or the goals you have that Supercharge Your Life could help you accomplish. By replying, you stand a chance to be chosen as a winner!

But a word of caution - don't apply if you can't commit to be present for the full 3 days 8 am to 6.45 pm UK time 2-4 October 2026. Let someone else take the place if you can't be there to make use of it.

I can't wait to see you who wins and who'll be joining me at the event on 2-4 October!

DM me if you want in!

New episode is live! 🎙️This week I'm chatting with Helene Rousse, a bilingual casting director and entrepreneur with ove...
16/09/2026

New episode is live! 🎙️

This week I'm chatting with Helene Rousse, a bilingual casting director and entrepreneur with over 40 years of experience. Her story is honestly incredible, she's been a talent agent, casting director, coach, author, inventor, and now podcast host, reinventing herself again and again.

We talk about the THREE times a trusted assistant left with her clients (once while her mother was dying in the hospital!), why "never spit up in the air, it comes back to you" has proven true over and over, and why she believes reinvention is never really starting from scratch.

Such a warm, resilient, and genuinely inspiring conversation. Give it a watch! Link in the comment below 👇

New episode is live! 🎙️This week I'm chatting with Tracy Brinkmann, and honestly, his story stopped me in my tracks. A m...
14/09/2026

New episode is live! 🎙️

This week I'm chatting with Tracy Brinkmann, and honestly, his story stopped me in my tracks. A military veteran, he went through addiction, a police raid on his home, the devastating loss of his 18-month-old daughter, divorce, and bankruptcy. And from all of that, he rebuilt, eventually earning 5 promotions at Coca-Cola in just 3 years, and now runs a thriving media and consulting business.

We talk about the difference between consuming personal development and actually applying it, why "fake it till you make it" is bad advice, and why being consistently, authentically yourself is what actually draws the right people to you.

This is one of the most raw, honest, and ultimately uplifting conversations we've had. Give it a watch! Link in the comment below 👇

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