The AAMS Limited

The AAMS Limited The Association of Advertising & Marketing Singapore (AAMS) is a merger of the 4As and the IAS

AAMS is a non-profit organisation that work towards the betterment of Marketing Communications and Advertising of all member agencies in Singapore

Game-changing insights, unmatched perspectives. ⚡️ Here’s what attendees took away from the inaugural Beyond Boundaries ...
05/08/2026

Game-changing insights, unmatched perspectives. ⚡️ Here’s what attendees took away from the inaugural Beyond Boundaries 2026!

Bringing together the region’s top marketing minds, the conference sparked amazing cross-market conversations on navigating the rapid acceleration of AI in modern marketing.

👈 Swipe to read what attendees found most valuable.

What was your #1 takeaway from the event? Drop your thoughts in the comments below! 💬

𝗧𝗵𝗲 𝗶𝗱𝗲𝗮 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁. 𝗕𝘂𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗿𝗲𝗴𝗶𝗼𝗻? Your campaign defied expectations, changed minds, and survived ro...
04/08/2026

𝗧𝗵𝗲 𝗶𝗱𝗲𝗮 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁. 𝗕𝘂𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗿𝗲𝗴𝗶𝗼𝗻?

Your campaign defied expectations, changed minds, and survived rounds of translation. Don't let it disappear.

𝗚𝗼𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟲 𝗦𝗲𝗰𝗼𝗻𝗱 𝗗𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗶𝘀 𝗻𝗼𝘄 𝗼𝗽𝗲𝗻.

Enter your work in Gong Award's new regional categories 𝗯𝘆 𝟮𝟭 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟬𝟮𝟲. Learn more about the categories and find the entry kit here: https://aams.org.sg/gong.

Keep defying destiny.

04/08/2026

Flashback to Effies 2025: big energy, deep insights, and celebrating the sharpest minds in the industry. 🏆

This year, we’re taking things up a notch! 🔥

The Effie Singapore Learning Festival & Gala 2026 is officially around the corner, happening on 10 September 2026. Join the region’s brightest marketing minds for a day of learning and networking. Followed by an unforgettable evening honouring the campaigns that truly worked.

🎟️ Tickets are moving fast. Reserve your spot now: https://aamsawards.com/effiesgawards/

All Effie Singapore Gala tickets come with full access to the Learning Festival.

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗖𝗼-𝗖𝗵𝗮𝗶𝗿 𝗼𝗳 𝗖𝗿𝗼𝘄𝗯𝗮𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟲: 𝗦𝗵𝗶𝗻𝗴 𝗖𝗵𝗲𝘄 (𝗕𝗿𝗮𝗻𝗱 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝗧𝗶𝗸𝗧𝗼𝗸).He’s not here to reward work that plays ...
03/08/2026

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗖𝗼-𝗖𝗵𝗮𝗶𝗿 𝗼𝗳 𝗖𝗿𝗼𝘄𝗯𝗮𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟲: 𝗦𝗵𝗶𝗻𝗴 𝗖𝗵𝗲𝘄 (𝗕𝗿𝗮𝗻𝗱 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲, 𝗧𝗶𝗸𝗧𝗼𝗸).

He’s not here to reward work that plays it safe. He’s here to champion the ideas that challenge conventions, provoke conversations, and remind us why creativity still matters.

For Shing, the bar is clear: “The video platforms don't need more work. The outdoor billboards don't need more work. The world doesn't need more work. What we do sorely need is work that makes everything else feel insufficient. If what you have makes you nervous to submit it, or better yet, if it would make us nervous, that's exactly what we need to see at the Crowbars."

Because in a world where anyone can make anything, only the bold will create something unforgettable.

If you’re a student ready to Kill Vanilla, this is your stage.

Entries are open now 𝘁𝗶𝗹𝗹 𝟰 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲.

Explore all award categories and details here: https://aams.org.sg/crowbar

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗖𝗼-𝗖𝗵𝗮𝗶𝗿 𝗼𝗳 𝗖𝗿𝗼𝘄𝗯𝗮𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟲: 𝗔𝗮𝗿𝗼𝗻 𝗞𝗼𝗵 (𝗖𝗵𝗶𝗲𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗚𝗢𝗩𝗧 𝗩𝗖𝗖𝗣).As Aaron puts it, “Stepping up a...
03/08/2026

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗖𝗼-𝗖𝗵𝗮𝗶𝗿 𝗼𝗳 𝗖𝗿𝗼𝘄𝗯𝗮𝗿 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟲: 𝗔𝗮𝗿𝗼𝗻 𝗞𝗼𝗵 (𝗖𝗵𝗶𝗲𝗳 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗳𝗳𝗶𝗰𝗲𝗿, 𝗚𝗢𝗩𝗧 𝗩𝗖𝗖𝗣).

As Aaron puts it, “Stepping up as co-chair for Crowbar 2026 is incredibly exciting, mostly because I remember exactly what it feels like to be in the students' shoes. It’s about setting higher expectations, sure, but more importantly, it’s about giving young creatives (local and regional) the insight and confidence they need to navigate the industry. We’re here to help them level up and show exactly what they’re capable of.”

He’s not here to reward work that plays it safe. He’s here to champion the ideas that challenge conventions, provoke conversations, and remind us why creativity still matters.

Because in a world where anyone can make anything, only the bold will create something unforgettable.

If you’re a student ready to Kill Vanilla, this is your stage.

Entries are open now 𝘁𝗶𝗹𝗹 𝟰 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟲.

Explore all award categories and details here: https://aams.org.sg/crowbar

Defiers of destiny make the best jurors.We are proud to introduce our Co-Chair for 2026, Lynn M Chong, Head of Marketing...
31/07/2026

Defiers of destiny make the best jurors.
We are proud to introduce our Co-Chair for 2026, Lynn M Chong, Head of Marketing at Samsung Electronics Singapore. She'll be helping to identify the work that doesn't wait for favourable omens. It makes its own luck.

In Lynn’s words: “Defying Destiny is a reminder that the future isn’t something we simply inherit; it’s something we shape. The ideas that truly stand out are those that challenge convention, move people, create commercial impact, and redefine what's possible. I hope this year's Gong Awards celebrates the bold thinking that dares to change the trajectory of brands, businesses and culture.”

2nd Deadline rate ends on 21 August. Don’t miss it.
Explore the categories and submit your entries at https://aams.org.sg/gong

Keep defying destiny.

It takes one defier of destiny to recognise another.We are proud to introduce our Co-Chair for 2026: Asheen Naidu, Group...
31/07/2026

It takes one defier of destiny to recognise another.

We are proud to introduce our Co-Chair for 2026: Asheen Naidu, Group Executive Creative Director at Leo Singapore. He'll be helping to identify the work that refused to stay in the deck and made it out into the world.

As Ash would put it himself: "Right now, the hardest part of our industry isn't coming up with great ideas, it's getting them made. Most never see the light of day. The ones that do are the few that survive everything designed to stop them. Those aren't just good ideas. They're ideas that fought their way into existence. And we believe the least we can do is celebrate them."

2nd Deadline rate ends on 21 August. Don’t miss it.
Explore the categories and submit your entries at https://aams.org.sg/gong

Keep defying destiny.

𝐄𝐟𝐟𝐢𝐞 𝐉𝐮𝐫𝐢𝐞𝐬 𝐬𝐚𝐲 𝐢𝐭 𝐚𝐥𝐥. The Effie Singapore Awards 2026 shortlist is now live. See who made the cut and see what this y...
30/07/2026

𝐄𝐟𝐟𝐢𝐞 𝐉𝐮𝐫𝐢𝐞𝐬 𝐬𝐚𝐲 𝐢𝐭 𝐚𝐥𝐥.

The Effie Singapore Awards 2026 shortlist is now live. See who made the cut and see what this year's jury had to say about the work that set the benchmark for effectiveness.

Check out the list of finalists here: https://drive.google.com/file/d/1HfqFUPwAiQo4_utt3sRnt5wVw48ZSU2l/view?usp=drive_link

Join us as we celebrate the most effective cases on 𝟏𝟎 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟎𝟐𝟔.

Get your tickets here: https://aamsawards.com/effiesgawards/


29/07/2026

This year's awards season, we are also reflecting on the work and winners that have helped define these standards across the industry.

𝗖𝗲𝗿𝘁𝗮𝗶𝗻 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗳𝗼𝗿 𝗦𝗠𝗠𝗔 𝗮𝗻𝗱 𝗚𝗼𝗻𝗴 𝗮𝘄𝗮𝗿𝗱𝘀 𝗮𝗿𝗲 𝗻𝗼𝘄 𝗼𝗽𝗲𝗻 𝘁𝗼 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻.

𝗦𝗠𝗠𝗔 recognises 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴, and campaigns that deliver 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗶𝗺𝗽𝗮𝗰𝘁.

𝗚𝗢𝗡𝗚 celebrates 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲, 𝗯𝗼𝗹𝗱 𝗶𝗱𝗲𝗮𝘀, and work that advances the craft of communications.

𝗖𝗿𝗼𝘄𝗯𝗮𝗿 champions 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝘁𝗮𝗹𝗲𝗻𝘁, 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, and future industry voices shaping what comes next.

Beyond recognition, these awards play an important role in:

• 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆-𝘄𝗶𝗱𝗲 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗿𝗲𝗴𝗶𝗼𝗻

• 𝗜𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗳𝘂𝘁𝘂𝗿𝗲 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻

• 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀

• 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝘄𝗼𝗿𝗸 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗿𝗲𝗴𝗶𝗼𝗻.

Whether you are an agency, brand, independent creative team, vendor, student, or first-time entrant, there is an opportunity to contribute to the evolving standards of the industry.

𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗮𝘄𝗮𝗿𝗱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀, 𝘁𝗶𝗺𝗲𝗹𝗶𝗻𝗲𝘀, 𝗮𝗻𝗱 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝘁:

https://aams.org.sg/

28/07/2026

𝗧𝗵𝗲 𝗔𝗔𝗔 𝗠𝗢𝗨 𝗶𝘀 𝘀𝗶𝗴𝗻𝗲𝗱. 𝗦𝗼 𝘄𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁? 🤔

We caught up with a few Beyond Boundaries leaders and speakers for their take on how this milestone collaboration will actually impact the industry.

🎬 Hit 'Play' on this reel to dive into their exclusive off-stage perspectives!

💬 Your turn: Which part of this new AAA collaboration are you most excited to see come to life? Whether it's cross-border talent exchange, shared creative benchmarks, or new regional growth opportunities, drop your thoughts in the comments! 👇

Thank you for sharing your perspectives:
• Dian Gemiano, Chairman, Indonesian Digital Association
• Chaiyapong Lapliengtrakul, President, MarTech Association of Thailand
• Eakchai Parichatikanon, VP, MarTech Association of Thailand
• Ian Loon, CEO, Media and Digital, SG & CTO, SEA, Publicis Groupe

Address

200 Jalan Sultan #08-07 Textile Centre
Singapore
199018

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6568360600

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