PRODD

02/11/2022

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* VI Fund (https://vifund.com)

A lightweight and future-forward design that aims to improve the dry and complicated nature of financial services with scroll-based animations and interactions.

Scope: UI/UX Design, Web Development
Client: VI Fund Management

VI Fund Management, an entity registered with the Monetary Authority of Singapore (MAS), aims to grow our investors’ wealth through a systematic selection and investment process proven to compound wealth for our investors over time. We exist to grow and elevate our clients’ and our wealth sustai...

15/06/2021

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* VI (https://web.vi.app)

On the consumer side of things, a colourful and fun approach was adopted for the VI introductory platform as opposed to the corporate feel of the 8VI Holdings website. Particular attention was given to implementing on-page SEO and enabling intuitive content management to complement the rich content of this growing organisation.

Scope: UI/UX Design, Web Development, SEO Implementation
Client: VI

Seize Control of the Stock Market. Invest Smarter, Faster, Easier

27/05/2021

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* Charcoal Sketches of Urban Transitional Spaces - A Visual Arts Exhibition by Tang Ling Nah

Held as part of the Cultural Extravaganza 2021 at the Singapore Chinese Cultural Centre 新加坡华族文化中心, the exhibition includes a companion microsite that houses a repository of charcoal sketches and project photography in light of social distancing measures. Do visit the physical exhibition if you have not, now on until 12 June.

Scope: Visual Branding & Identity, UI/UX Design, Web Development, Environmental Graphics
Client: activated C Studio 炭索工作室
URL: https://ce2021.singaporeccc.org.sg/charcoal-sketches-of-urban-transitional/index-en.html

08/03/2021

Evolutionary Debrand or Revolutionary Rebrand?

From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what’s the rush?

19/11/2020

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* 8VI Holdings (https://8viholdings.com/)
As a boundary-pushing FinEduTech company empowering people to invest smarter, faster and easier, the website uses coding cues to reveal the technological infrastructure enabling 8VI's various products and services.

Scope: UI/UX Design, Web Development
Client: VI

8VI Holdings Limited (“8VI”) is a Singapore-based FinEduTech company operating under the brand name VI. Established in 2008, VI is the representation of our beliefs and roots in Value Investing and empowers the average man-on-the-street to achieve sustainable wealth as part of their mission to m...

12/05/2020

The hidden work that makes a typeface look balanced.

A collection of free tools for demonstrating typographic phenomena, for anyone teaching or studying typeface design.

13/04/2020

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* Tai Dental Surgery (https://taidental.sg)

Updating a family clinic from one generation to the next requires a delicate balance between familiarity and appeal to a new set of audiences. We looked at old signages from the 70s & 80s, and referenced them with a contemporary typeface that itself took inspiration from history.

Scope: Visual Branding & Identity, Print & Collateral Design, UI/UX Design, Web Development
Client: Tai Dental Surgery

Tai Dental Surgery is a dental family practice that builds relationships based on trust and reliability.

18/02/2020

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* The Hyde (https://thehyde.aurum.sg/)

Marketing real estate requires close collaboration on all fronts, from branding, visualisation, to digital touchpoints. Working closely with Parable Studio, the website experience takes on its sleek and lush branding direction, and provides a seamless one-scroll access to the property's features.

Scope: UI/UX Design, Web Development
Client: Aurum / Parable Studio

Situated along the exquisite location of Balmoral Road, embrace a new point of view on life — and unobstructed green views of Goodwood Hill. Live just minutes’ drive away from Orchard Road.

18/02/2020

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* SEA STATE 9: proclamation garden

Throwback to last year's exhibition - a plant identification guide that catalogued and provided wayfinding to the myriad local plants in this living art installation by Charles Lim.

Scope: Wayfinding
Client: National Gallery Singapore

For more info: https://www.nationalgallery.sg/exhibitions/ng-teng-fong-roof-garden-commission/charles-lim-yi-yong

18/01/2019

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* MarvelTec (http://www.marveltec.com)

It was a delightful process transforming this Hong Kong-based telecommunications company's website from a "corporate" site into a sleeker version with a pure, explorer- and sage-like personality.

Scope: Web Development
Client: MarvelTec / Parable Studio

MarvelTec is an independent international connectivity catalyst and the exclusive partner of Deutsche Telekom Global Carrier in the Asia Pacific region.