Equal Strategy

03/09/2021

Congratulations to the team at JAG restaurant for receiving their second Michelin star, despite the global pandemic. Anant Tyagi and Jeremy Gillon's passion, creativity and attention to detail continues to astound us as they proceed to redefine Singapore''s fine-dining landscape. We love working with teams who are driven by innovation and artistry- well done.

Newly-announced MICHELIN Guide Singapore 2021 sees Zén join Odette and Les Amis at the pinnacle of Singapore's dining scene.

08/06/2021

After a year that has profoundly shaken up the retail industry and transformed consumer behavior, it’s clear that technology will continue to revolutionise the industry - expect personalised sounds and smells.

This week, how retailers are shifting their priorities to meet new consumer appetites. Plus, the mobility-investment landscape, and Angus Fletcher on how storytelling has the power to transform individuals--and businesses.

16/04/2021

How organizations can use both sound and smell to deliver the experience that evokes the proper emotions that can lead to customer-driven growth.

What do the song "Fine Line" by Hootie and the Blowfish and the scent of air conditioning have in common? They are two things my family associates with taking holidays in the US. Once they

25/09/2019

Sonic branding goes to the next level

Proposals by a US road safety body could see electric vehicle owners choose the noise their car makes.

19/09/2018

Great to be involved in the sensory experiential conference - Empericon, Beyond Stage, Deep Tech 2018, Switch Singapore

23/05/2018

Lovely news - five out of the top seven service apartments in Singapore are enhancing their guest experiences with our integrated sensory services 😍

Looking for that combination of a homey feel with loads of facilities and amenities?

28/03/2018

The relationship between artists and labels has been changing dramatically over the past two decades - big data is now having its shout.

23/04/2017

A great read - learning how to smell ... wine

A writer's oenological discoveries

16/11/2016

Read this before you forget

A study of 183 patients at Massachusetts General Hospital found those with early signs of the disease were far less likely to be able to identify or easily recall smells.

21/09/2016

Interesting ...

The brain's creative circuitry holds some unexpected secrets that scientists are only just beginning to understand.

11/05/2016

A ground breaking technology went into this lovely project for Diageo and their Jonny Walker branded outlet at Changi Airport. Several compact "dry" diffusion systems were hidden in the wall, behind a classy brass panel with buttons, when pressed, diffuse a range of Johnny Walker notes ...