Benjamin "Mr Miyagi" Lee

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Instigator, Creative and Content Strategy
Proud Dad of Kai Minejima-Lee, World Cup of Indoor Skydiving Champion
Associate Director, APRW.asia
Commercial Consultant, BeachHousePictures.com
Co-Founder, LongTongue.AI

The manosphere is an easy demon, ridiculous to the point where we'd be tempted to dismiss it from discourse here.11 year...
22/08/2026

The manosphere is an easy demon, ridiculous to the point where we'd be tempted to dismiss it from discourse here.

11 years ago, my son Kai and I were invited to participate in an episode of Talking Point, the long-running CNA show hosted by Steven Chia. The episode talked about the role of fathers in families, and I remember Kai and I being horrified at the views of one of the participants who, simply put, maintained strict divisions of duties between parents based on gender. Dads bring home the bacon, set the rules, and moms do the cooking and the housekeeping (or supervise the helpers' housekeeping).

I also remember clearly saying that I felt attitudes were shifting as regards gender roles. I am clearly wrong - they seem to have been leaning in the last decade towards the easy demon.

This is alarming, and I thought of the generation of kids like the ones featured in that Talking Point episode, whose views have been informed by those held by their fathers. What do they think now? How do they view women?

There might be an answer in the article (link in comments) I read this morning. There might also be a hint in how some people reacted to my joining APRW last year. A composite paraphrased quote might go something like, "wah, every other director is a woman leh! You can handle ah?"

I joked about myself being the agency's diversity hire, but I am really troubled by how we're influencing a whole generation of young men who think nothing of casual sexism, get away with it, and embolden themselves to more sinister things. Do a quick search on 'Scots College sexual assault' or 'Sydney Swans' today and you'll find that easy demon popping up everywhere down the rabbit hole.

The other thing I remember - at the close of the Talking Point episode, Steven asked the kids, "who's the boss in the family"? Kai yelled, "Mama!"

Still flying the flag a week after NDP:Singapore Dominates Australian Open Indoor Skydiving Championships 2026 with 13-M...
19/08/2026

Still flying the flag a week after NDP:

Singapore Dominates Australian Open Indoor Skydiving Championships 2026 with 13-Medal Haul

[Link in comments]

This was a little fun project with a trace of usefulness. I created an AI chatbot using Claude based on the 20 years of ...
13/08/2026

This was a little fun project with a trace of usefulness. I created an AI chatbot using Claude based on the 20 years of on and off writing on my blog. My friends who've tested it so far have reported that it really sounds like me.

Guess I've always been bot-like. Check it out by clicking on the green coffee cup icon at the bottom of https://www.miyagi.sg/

Living, Parenting, WorkBack To The “Got Future Meh?”Just as my parents feared, I got left behind in the conventional Singaporean sense. In the 30-odd years since school and uni, the country's regular kids are now the most credentialed and also STEM-fluent in Asia. The bet was that these useful s...

10/08/2026

NDP stories don't come better than this personal one. Ten years ago, my son Kai Minejima-Lee rode a unicorn above the National Stadium in NDP51. Yesterday, he led the flag relay into the same venue at NDP61 as a Team Singapore athlete, Sports Boy of the Year, and a world champion indoor skydiver.


NDPeeps

Now, the colleagues I've worked with over the past decade never set out to become government policy comms specialists - ...
04/08/2026

Now, the colleagues I've worked with over the past decade never set out to become government policy comms specialists - it just so happened we had great clients in the public sector that understood the value of owning and telling stories that resonated with their audiences.

The panel preceding our geopolitics one spoke about comms in a post-truth world. Facts don't buy you trust. My clients in the public sector understand this, and that's where we've been able to build great policy comms campaigns.

On my panel we discussed how policy shifts would affect how we communicate, and the one thing that was common in our comments was how our consistency is always built on the values we stand for.

Great fun. Not least because I got to retell the apocryphal story about LKY telling Rajaratnam when the latter was at a loss as regards what to say about Singapore's brand new foreign policy stance on 10 August 1965 -- "just put on a tie, Raja, you'll figure it out".

APRW
Marketing-Interactive



How about making this part of the National Youth Plan?
26/07/2026

How about making this part of the National Youth Plan?

In 55 countries, the popular video game has been used to engage children in the process of urban design.

Eyebags FM 89.3. I have a lot of respect for professional radio hosts, especially the talkback radio variety. I find it ...
16/06/2026

Eyebags FM 89.3. I have a lot of respect for professional radio hosts, especially the talkback radio variety. I find it incredibly hard to hold conversations over an hour. I'm wiped out after just one morning's worth of co-hosting - but Neil Humphreys and the like manage to do this for three hours every weekday on MONEY FM 89.3. I keep saying this - Singapore is ready for this talkback format, and the number of messages and voicemail sent to the number attests to that. It seems we have a lot to say.

[Clips from yesterday's show in the comments below]

Ask me anything! If you’re up this morning please send in your questions via text or voice message to 8855 0893 when I c...
14/06/2026

Ask me anything! If you’re up this morning please send in your questions via text or voice message to 8855 0893 when I cohost Neil Humphreys show 6am to 9am on MoneyFM. Thank you! https://audio.sph.com.sg/moneyfm893/?fbclid=PAZnRzaASa9WFmdHNoBJrj_WV4dG4DYWVtAjExAHNydGMGYXBwX2lkDzEyNDAyNDU3NDI4NzQxNAABp-vePzpO1gmP1ssJy8XeCGiwZFwIJifggjYvtghYCc-kCmgXFTVDtDU3nxBj_aem_SPC0VAqkGbaBLxrPov9pFg

MONEY FM 89.3 is Singapore's first and only Business and Personal Finance station, featuring local and international business and financial news.

What would you queue for? How long would you queue for? Who would you queue with? When would you quit the queue? Have yo...
20/05/2026

What would you queue for? How long would you queue for? Who would you queue with? When would you quit the queue? Have you ever jumped queue? So many queuestions! The answers are at the front of the queue. Thanks for having me Neil and Audrey! https://omny.fm/shows/moneyfm-morning-show/benjamin-mr-miyagi-lee-talk-of-the-town-why-must-singaporeans-queue-for-everything

Spot a long queue in Singapore and suddenly everyone wants in. Doesn’t matter if it’s bubble tea, watches, sneakers or free gifts somehow, the line itself becomes part of the attraction. So why are Singaporeans so obsessed with queueing? Is it kiasuism, FOMO, clever marketing… or have queues q...

What's the deal with the AP-Swatch collab? And why are Singaporeans especially obsessed with queuing? That's what I've b...
19/05/2026

What's the deal with the AP-Swatch collab? And why are Singaporeans especially obsessed with queuing? That's what I've been tasked to tackle on tomorrow morning's edition of MONEY FM 89.3 Let's Talk Singapore with Neil Humphreys and Audrey Siek.

Tune in at 7.20am for some wrong answers and insights on why we equate desirability with value, and hype with the need to find out whether Huang Yiliang's zichar crabs are as tasty as the tea spilled on Zaobao.

Send your questions, hot takes, in text or voice notes to 8855 0893

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