MMA APAC

The Marketing+Media Alliance unites CMOs & Tech/Media in APAC & globally advancing marketing’s impact For CMOs and by CMOs. in 2022.

MMA Global is the Marketing + Media Alliance — the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the most significant challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketer

s, MMA drives collaboration across marketing’s whole ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include:
MATT: Measurement & Attribution
MOSTT: Marketing Organization Strategy
ALC: AI Leadership Coalition
DATT: Data & Customer Experience

MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as Unilever, P&G, Grab, McDonalds , Coca Coala, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle , Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 2003 as the Mobile Marketing Association, MMA expanded its mission in 2018 and legally became MMA Global, Inc. Join the Alliance: mmaglobal.com

05/06/2026

83% of your marketing's impact is invisible to your dashboard.
According to MMA research, traditional attribution tools captured just 17% of Kroger's full sales impact. The rest was happening downstream — long after the campaign report was archived.
Their Brand as Performance study across three major brands found:

Favorable consumers convert at 2.9x to 4.7x the rate of non-favorable ones
Long-term conversion lift runs 1.8x to 6x the short-term result
A brand-forward strategy projected 16% more customers and 29% more accounts over two years vs. a short-term performance approach

The problem isn't that brand marketing doesn't work.
The problem is that most measurement systems are designed to stop looking before the returns arrive.
If your CFO is questioning marketing's ROI — it might not be a performance problem. It might be a measurement window problem.
Worth a read for any CMO tired of defending budget with incomplete data. 👇
https://marketingtnt.org/the-hidden-returns-of-marketing-that-campaign-reports-miss/

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04/06/2026

The AI Marketing Maturity Study 2026, with EY as Knowledge Partner and Mobavenue as Powering Partner, uncovered the following insights across four AI pillars:

Content & Creative: 35% of marketers have evolved full-stack AI use cases, driven by tech partners
Measurement & Insights: 43% have evolved full-stack AI use cases, with in-house tech development on the rise
Propensity Modeling: 57% have evolved full-stack AI use cases, driven by tech partners
Customer & Sales Journey: 54% have evolved full-stack AI use cases, driven by tech partners

📥 Download the AI Marketing Maturity Study with Knowledge Partner EY and Powered by Mobavenue: https://marketingtnt.org/the-ai-marketing-maturity-study-2026/

POVs from MMA India's AI Council members: Anil K Pandit Aditya Sharma Vaseem Ahmad Sujay Ray Ankur Jain Karan Khanna

03/06/2026

Big ideas need bold partners.

IMPACT Philippines 2026 brings together 200+ of the country's most senior marketing decision-makers — CMOs, brand directors, growth leads — in one room, on one day, around one agenda: advancing marketers' ability to create measurable business value.
These are the people setting budgets, building teams, and choosing partners for the year ahead.
Sponsoring IMPACT puts your brand at the centre of that conversation.
→ Direct visibility with the Philippines' top marketing leaders
→ A platform for thought leadership and real brand presence
→ Association with the country's most forward-thinking marketing community
→ Part of a movement spanning Vietnam, Indonesia, India, and the Philippines
Sponsorship packages are limited.
Let's talk about what the right partnership looks like for your brand.

📍 Philippines · 🗓️ October 6
Come for Impact. Stay for the influence.
Contact us: [email protected]

🔗 https://mmaglobal.com/event/mma-impact-philippines-2026

02/06/2026

SMARTIES™ APAC 2026 Qualifying JuryPart 1

The SMARTIES™ 2026 Qualifying Jury is taking shape.
These are the senior marketing leaders who will evaluate entries across SMARTIES™ Asia Pacific determining which campaigns set the standard for modern marketing this year.

Thank you for lending your expertise to uphold what excellence looks like in 2026.

Self-nominations for SMARTIES 2026 Qualifying Jury are welcome.
👉 Submit your nomination here: https://mmaglobal.com/nomination-smarties-qualifying-jury-2026

📅 On-Time Deadline: Jul 9, 2026
👉 Submit your entry: https://mmaglobal.com/smarties/awards/programs/apac

01/06/2026

Digital Marketing Experience Strategy: Where real emotion is the key factor in the Car buying Journey

In 2026, the car-buying decision is made on a smartphone screen.
Long before the test drive.
92% of buyers research online before visiting a dealership. 78% say their digital journey directly shapes brand perception -- before a salesperson says a word.
Yet most automotive brands are still competing on specs.
Here's the reality: product quality is now a baseline. Every brand claims it equally. When specs reach parity, the differentiator is no longer what the car does -- it's how the brand makes the customer feel.
According to Novaon Digital, three shifts define winning automotive brands in 2026:

Human-centric content -- real people, real stories, real trust
Localised storytelling -- does this car fit my life?
Social proof over spec sheets -- especially critical in the EV era

Because customers aren't just buying a car.
They're buying a better version of themselves. 👇
https://marketingtnt.org/digital-marketing-experience-strategy-where-real-emotion-is-the-key-factor-in-the-car-buying-journey/

29/05/2026

Cambodia’s marketing landscape is ready to set its own standards. With SMARTIES Cambodia 2026, your work now has the definitive stage it deserves.

🏆 For brands and advertisers whose campaigns delivered business impact and stronger consumer engagement.

💡 For creative, digital, media, and PR agencies bringing ideas and ex*****on to a regional and global level.

⚙️ For solution providers using tech, media, data, or AI to help brands connect smarter and drive stronger outcomes.

If your team played a part in turning ambition into measurable results, this is the moment to bring that story forward.

📌 Submissions are open until 21 August 2026.

👉 Enter SMARTIES™ Cambodia 2026: https://mmaglobal.com/smarties/awards/programs/cambodia

28/05/2026

SMARTIES™ Asia Pacific 2026 Jury Chairs

Meet the leaders anchoring the SMARTIES™ Asia Pacific 2026 Grand Jury.
Lucas Levy, Senior Director Marketing SEA, Mondelēz International
Kenneth Lim, Assistant Chief Executive Marketing Group, Singapore Tourism Board

Together they bring deep regional expertise across brand, consumer, and destination marketing and will lead the final evaluation of the region's most impactful campaigns of the year.

📅 On-Time Deadline: Jul 9, 2026
👉 Submit your entry: https://mmaglobal.com/smarties/awards/programs/apac

27/05/2026

Marketing is measured differently now.

Growth. Margin. Retention. Enterprise value.

The boardroom conversation has changed — and the pressure on marketing leaders to demonstrate real commercial contribution has never been greater.
IMPACT 2026 is built for this moment. One day. The Philippines' most senior marketing leaders. One mandate: advancing the ability to create measurable business value.
Because campaigns are table stakes. What the business needs is proof.

📍 Philippines ·
🗓️ October 6
Come for Impact. Stay for the knowledge.
https://mmaglobal.com/event/mma-impact-philippines-2026

26/05/2026

Most teams are using 10% of what ChatGPT, Claude, and Gemini can actually do.
Not because the tools are limited. Because nobody told them where to look.
The features that change how you work aren't on the home screen. They're buried in settings, sidebars, and model selectors and most people never find them.
A few that matter most right now:

🌟 Claude Projects: upload your brand files once, pull from them every session
🌟 Claude Extended Thinking: forces the model to reason before answering -- use it for anything complex or multi-step
🌟 Gemini NotebookLM: one prompt across all your documents
🌟 ChatGPT Tasks: recurring prompts that run automatically while you sleep

The teams pulling ahead aren't using better AI. They're using the same AI deeper.
Which of these did you already know -- and which one are you trying first?

25/05/2026

The Early Bird Deadline for SMARTIES™ Asia Pacific 2026 closes tonight : May 25, 2026.

If your campaign has driven real impact this year, now is the time to put it forward. Great work deserves to be recognized.
👉 Submit now: hhttps://mmaglobal.com/smarties/awards/programs/apac

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http://www.mmaglobal.com/

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