12/08/2026
โจ Event Recap | NXAI at WhatsApp Business Summit Indonesia 2026
AI is reshaping how businesses connect with customers on WhatsApp โ and Indonesia is at the frontline of this shift.
On August 11, NXAI joined WhatsApp Business Summit Indonesia 2026 as a Gold Sponsor and official WhatsApp Business Solution Provider (BSP), hosted at Booth #8 in the Gold Sponsor Area.
Hosted by Meta, the summit brought together industry leaders including Meta Indonesia Country Director Pieter Lydian and Meta VP of India & Southeast Asia Sandhya Devanathan, exploring how AI-native conversations are transforming customer engagement across retail, finance, and healthcare.
At our booth, the NXAI team connected with brands and partners navigating today's growth challenges โ rising acquisition costs, retention gaps, and dormant user reactivation โ sharing practical strategies built on deep experience in Indonesia's mobile-first, social commerce-driven market.
From lending lifecycle communication in financial services to Click-to-WhatsApp ad journeys in retail, we're helping businesses turn WhatsApp from a messaging tool into a full-funnel growth engine โ spanning reach, engagement, conversion, and retention.
The summit may be over, but our work in AI-driven business messaging continues. We're excited to keep building with the WhatsApp ecosystem to power smarter, more efficient customer connections worldwide.
What's your biggest challenge in customer engagement today โ acquisition, retention, or scaling personalization? Drop a comment, we'd love to hear your take.