Concept Lab Communications

Concept Lab Communications An experimental branding & design laboratory since 1997. www.conceptlab.com.sg

Branding doesn‘t stop at borders. 👩🏻‍💻🇻🇳For our recent work with Mắt Ánh Sáng International Eye Group Bệnh Viện Mắt Ánh ...
13/06/2026

Branding doesn‘t stop at borders. 👩🏻‍💻🇻🇳

For our recent work with Mắt Ánh Sáng International Eye Group Bệnh Viện Mắt Ánh Sáng in Hanoi, the challenge wasn’t simply creating a new identity. It was understanding how a healthcare brand earns trust within a market, culture and language different from our own.

That‘s why we spent time on the ground in Hanoi, meeting the team, observing the clinics, and listening before we started designing. Those conversations revealed nuances that would never have surfaced through a screen alone.

The identity system we developed needed to work for the organisation today while supporting its ambitions for growth across Vietnam. Alongside the refreshed brand, we introduced a colour framework that allows future locations to establish their own character while remaining recognisably part of the same group.

Projects like these remind us that regional branding isn’t about exporting ideas from one market to another. It‘s about finding the common ground between local context and long-term vision.

Thank you to the team at Mắt Ánh Sáng for trusting us with this journey.🤝

23/03/2026

We partnered with to enhance the visibility of key campus touchpoints through environmental branding, helping important spaces such as the Oculus become more clearly identified, recognisable, and easier to navigate.

Facility branding plays a quiet but powerful role in shaping how an institution is experienced. Beyond aesthetics, it helps to:
🌟 Create clarity
🔍 Strengthen identity
💭 Turn spaces into touchpoints that communicate purpose

Through a series of environmental branding applications — from door stickers around the Faculty Office and banners to a refreshed treatment of the Oculus — key spaces were given stronger visibility and a more distinct sense of identity, turning the environment into a catalyst for recognition, connection, and belonging. 🙆🏻‍♀️🙆🏻

11/03/2026

What makes a launch stick? People. 💁‍♀️ We brought Sakura Chicken’s rollout into real kitchens through a creator-led activation. Real recipes, real posts — catalysing real momentum! 🪄

06/03/2026

Behind the new pack is a lot of unseen work: alignment sessions, iterations, real-world shelf checks, and production days on the ground — from Malaysia’s farm to Singapore’s table. Proud of what we’ve built together with Sakura Chicken. 🌸🐔The Catalyst is on — next chapter soon!

16/02/2026

As we gallop into the Year of the Horse, we embrace the spirit of 天马行空—where imagination runs free and no idea is too big. Here‘s wishing you a sky-high Lunar New Year filled with speed, possibility, and the courage to create without boundaries.🐎🧨

🧧 Concept Lab CNY ONG ONG 2026 Giveaway! 🧧Heng Ong Huat! Here's a chance to Huat with us in winning our limited edition ...
13/02/2026

🧧 Concept Lab CNY ONG ONG 2026 Giveaway! 🧧

Heng Ong Huat! Here's a chance to Huat with us in winning our limited edition Concept Lab Pineapple Thermal Lunch Bag, a lucky Ong Lai (meaning "旺来" prosperity come) companion you can carry daily (and keep your meals warm/cool while you’re at it). 🥳🍍

How to enter👇
1️⃣ Follow us on Instagram
2️⃣ Like this post & tag 3 friends 🧑‍🤝‍🧑
3️⃣ Use your creativity and complete this in the comments 💬
“This year, I’m going Ong Lai because ____!”
4️⃣ Share this post on your Story (public for 24 hours) & tag us! 📱

That’s it — 6 lucky winners will each receive a Pineapple Thermal Lunch Bag. 🍱🥢

✨ Contest Period
🕛 Starts: 12pm, 13 Feb 2026 (Fri)
🕒 Ends: 3pm, 23 Feb 2026 (Mon)

📣 Winner Announcement (IG & FB Stories)
🕗 8pm, 23 Feb 2026 (Mon)

Now your turn: — drop your best Ong Lai line below, tag, share… and let prosperity find you. 🍍🎉

New look, same belief: raise them right, and the goodness speaks. 🐣We’re happy to see Sakura Chicken by on shelves with...
22/01/2026

New look, same belief: raise them right, and the goodness speaks. 🐣

We’re happy to see Sakura Chicken by on shelves with its brand new packaging—clearer to shop, easier to trust, and unmistakably Sakura. 🌸 At the heart of it is a refreshed logo concept—pink Sakura petals paired with a chicken beak in an eye-catching yellow accent, as well as clean, confident Sakura Chicken typography that holds up across every pack format and application.

Across every pack, we applied an oversized Sakura petal as the key visual—an own-able cue of freshness that ties the whole range together.

And yes—we introduced a chicken mascot too: Kai! 🐥

A small detail we love: Kai’s heart-shaped comb It’s a visual shorthand for care and dedication—towards producing food that’s better for people, and kinder to the environment! 🌍

Sakura Chicken has always been about doing the basics exceptionally well—raising chickens the right way, so “good” feels a little magical. ConceptLab translated Sakura Chicken’s promise of wellness, care, and sustainability into a cohesive brand identity system built for shelf clarity and everyday trust: from the Sakura pink cue of freshness to a warm, farmer-forward voice. 🌿

Grounded in what makes Sakura Chicken distinct—100% antibiotic-free farming, a gut-friendly Lactobacillus feed formula, and even Mozart on loop for calmer flocks—this brand world brings the “raised right” story to life across every touchpoint (🔗 check out their website too www.sakurachicken.com).

Now rolling out at FairPrice. If you spot the new packs, tell us where. 😉

31/12/2025

Thank you for a year of collaborative wonder and serendipitous discoveries. ✨ From shared ideas to unexpected moments, every project was made richer by the people we worked with. We look forward to uncovering new possibilities together in 2026!

#2026

26/12/2025

Good food, good people, good chaos 🎄✨

This year, we weren’t just dressing up — we curated a gallery of happy accidents and wondrous collisions, wearing the glorious, the mismatched, and the brilliantly unexpected for our dress code: Serendipitous Prints & Patterns 👔

From lunch hangs to gift swaps and games — a season of moments we loved. 💖 Ending the year with laughs and plenty of gratitude for what’s ahead!

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