Concept Lab Communications

Concept Lab Communications An experimental branding & design laboratory since 1997. www.conceptlab.com.sg

23/03/2026

We partnered with to enhance the visibility of key campus touchpoints through environmental branding, helping important spaces such as the Oculus become more clearly identified, recognisable, and easier to navigate.

Facility branding plays a quiet but powerful role in shaping how an institution is experienced. Beyond aesthetics, it helps to:
🌟 Create clarity
🔍 Strengthen identity
💭 Turn spaces into touchpoints that communicate purpose

Through a series of environmental branding applications — from door stickers around the Faculty Office and banners to a refreshed treatment of the Oculus — key spaces were given stronger visibility and a more distinct sense of identity, turning the environment into a catalyst for recognition, connection, and belonging. 🙆🏻‍♀️🙆🏻

11/03/2026

What makes a launch stick? People. 💁‍♀️ We brought Sakura Chicken’s rollout into real kitchens through a creator-led activation. Real recipes, real posts — catalysing real momentum! 🪄

06/03/2026

Behind the new pack is a lot of unseen work: alignment sessions, iterations, real-world shelf checks, and production days on the ground — from Malaysia’s farm to Singapore’s table. Proud of what we’ve built together with Sakura Chicken. 🌸🐔The Catalyst is on — next chapter soon!

16/02/2026

As we gallop into the Year of the Horse, we embrace the spirit of 天马行空—where imagination runs free and no idea is too big. Here‘s wishing you a sky-high Lunar New Year filled with speed, possibility, and the courage to create without boundaries.🐎🧨

🧧 Concept Lab CNY ONG ONG 2026 Giveaway! 🧧Heng Ong Huat! Here's a chance to Huat with us in winning our limited edition ...
13/02/2026

🧧 Concept Lab CNY ONG ONG 2026 Giveaway! 🧧

Heng Ong Huat! Here's a chance to Huat with us in winning our limited edition Concept Lab Pineapple Thermal Lunch Bag, a lucky Ong Lai (meaning "旺来" prosperity come) companion you can carry daily (and keep your meals warm/cool while you’re at it). 🥳🍍

How to enter👇
1️⃣ Follow us on Instagram
2️⃣ Like this post & tag 3 friends 🧑‍🤝‍🧑
3️⃣ Use your creativity and complete this in the comments 💬
“This year, I’m going Ong Lai because ____!”
4️⃣ Share this post on your Story (public for 24 hours) & tag us! 📱

That’s it — 6 lucky winners will each receive a Pineapple Thermal Lunch Bag. 🍱🥢

✨ Contest Period
🕛 Starts: 12pm, 13 Feb 2026 (Fri)
🕒 Ends: 3pm, 23 Feb 2026 (Mon)

📣 Winner Announcement (IG & FB Stories)
🕗 8pm, 23 Feb 2026 (Mon)

Now your turn: — drop your best Ong Lai line below, tag, share… and let prosperity find you. 🍍🎉

New look, same belief: raise them right, and the goodness speaks. 🐣We’re happy to see Sakura Chicken by on shelves with...
22/01/2026

New look, same belief: raise them right, and the goodness speaks. 🐣

We’re happy to see Sakura Chicken by on shelves with its brand new packaging—clearer to shop, easier to trust, and unmistakably Sakura. 🌸 At the heart of it is a refreshed logo concept—pink Sakura petals paired with a chicken beak in an eye-catching yellow accent, as well as clean, confident Sakura Chicken typography that holds up across every pack format and application.

Across every pack, we applied an oversized Sakura petal as the key visual—an own-able cue of freshness that ties the whole range together.

And yes—we introduced a chicken mascot too: Kai! 🐥

A small detail we love: Kai’s heart-shaped comb It’s a visual shorthand for care and dedication—towards producing food that’s better for people, and kinder to the environment! 🌍

Sakura Chicken has always been about doing the basics exceptionally well—raising chickens the right way, so “good” feels a little magical. ConceptLab translated Sakura Chicken’s promise of wellness, care, and sustainability into a cohesive brand identity system built for shelf clarity and everyday trust: from the Sakura pink cue of freshness to a warm, farmer-forward voice. 🌿

Grounded in what makes Sakura Chicken distinct—100% antibiotic-free farming, a gut-friendly Lactobacillus feed formula, and even Mozart on loop for calmer flocks—this brand world brings the “raised right” story to life across every touchpoint (🔗 check out their website too www.sakurachicken.com).

Now rolling out at FairPrice. If you spot the new packs, tell us where. 😉

31/12/2025

Thank you for a year of collaborative wonder and serendipitous discoveries. ✨ From shared ideas to unexpected moments, every project was made richer by the people we worked with. We look forward to uncovering new possibilities together in 2026!

#2026

26/12/2025

Good food, good people, good chaos 🎄✨

This year, we weren’t just dressing up — we curated a gallery of happy accidents and wondrous collisions, wearing the glorious, the mismatched, and the brilliantly unexpected for our dress code: Serendipitous Prints & Patterns 👔

From lunch hangs to gift swaps and games — a season of moments we loved. 💖 Ending the year with laughs and plenty of gratitude for what’s ahead!

24/12/2025

May the magic of this season be the spark for serendipitous discoveries, bringing gentle joy and shared warmth to you and your family.
Happy holidays and a blessed Christmas! 🎄✨

When two of Singapore’s most experienced diagnostics laboratories — Angsana Molecular & Diagnostics and Pathnova — came ...
24/11/2025

When two of Singapore’s most experienced diagnostics laboratories — Angsana Molecular & Diagnostics and Pathnova — came together, forming a new entity and vision: to deliver targeted, transformative diagnostics built for the realities of Asia’s evolving healthcare landscape.🔬

We were tasked with capturing that ambition — in a corporate identity that could carry the weight of science, precision, and hope. Inspired by the archerfish’s ability to strike with pinpoint accuracy, the corporate identity combines visual elements from genomic data, mitosis, and directional movement — symbolising clarity, progress, and the transformative power of precision medicine. The final brandmark forms both an arrowhead and a stylised “A,” capturing the brand’s mission in a single, intelligent visual gesture. 🧪

Where precision begins with curiosity — swipe through and see how meaning takes shape in unexpected ways. 🫧

16/11/2025

Slow down. There’s a story in every cup. ☕️

Somewhere in the plantation, a local farmer picks the ripest beans. Somewhere in the city, a kettle begins to boil. And in between — there’s a pause. A quiet moment. A mindful sip.

For Brew + Drip, it’s a rhythm. A ritual. A way to return to yourself. That’s why we designed the packaging to feel as calm as the brew inside — soft tones, gentle space, and a quiet confidence that speaks without shouting.

Each soft hue guides the drinker through a different flavour — all tied together by one belief: Fresh, Unlimited Taste begins with care. In the land. In the process. In the moment you open the box, you might just stumble upon a serendipitous discovery. 💡

06/10/2025

This mid-Autumn, as we reflect upon the happy incidents and connections that light our way thus far in 2025, may this full moon glow with wonder and serendipitous discoveries!🧡

We’re celebrating with local heritage brand Old Seng Choong’s mooncakes — each one a little treasure waiting to be found.✨ We love the heritage charm, modern flavours, and the packaging box that cleverly doubles as your next jewellery case, aligned with our value to re-purpose useful items and do our part in being sustainable to reduce carbon footprint.

Once again, from our Lab to you and your family, here's wishing you happy Mid-Autumn Festival!🥮🌕

Address

43 Rowell Road
Singapore
207994

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Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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+6567481211

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