26/05/2026
The Exposure Effect: Why Multi-Wave Flyer Campaigns Work Better for Brands
When people see a promotion on social media or a website, they don't click or purchase directly. They need repeated exposure before they feel familiar and comfortable enough to take action. This is the mistake of many Singapore SMEs. They expect immediate results after printing 5,000 flyers and distributing them once. The same behaviour happens offline. When residents repeatedly see a brand around their HDB estate, MRT walkway, shopping mall, or neighbourhood area, something important happens....
When people see a promotion on social media or a website, they don’t click or purchase directly. They need repeated exposure before they feel familiar and comfortable enough to take action. …