Food News Integrated Marketing Agency

12/12/2025

Here’s a quick peek at what we have been busy with in the last quarter of 2025. From to we are savouring the best-in-season fruits from the land downunder! Curating a shopper experience that entails chef demonstrations, branded POS displays, samplings and gift with purchases; and influencer collaborations as wider shoutouts for our campaigns. It’s been a real “fruitful” wrap for the year, to say the least!

26/09/2025

26/09/2025

Grateful to have been a part of the first edition of FutureFWD in Kuala Lumpur (25 September); where we gained deep insights into F&B tech trends, evolving sustainability norms and initiatives, and the shifting focus of the hospitality industry—what’s new, what’s next, and who’s shaping it all.

Brought to life by our clients at , the day-long discourse saw an excellent lineup of talks, panels, and conversations with the region’s leading F&B voices.

We’re already looking forward to the next edition in Singapore, April 2026.

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02/09/2025

After 17 years of hungry hustle and glorious grind, FN is going back full circle to our nifty beginnings. Taking a leaf from Gen Z’s trend of "Conscious Unbossing”, we are booting traditional agency hierarchies and putting our top dog (a.k.a. Ivy Woo) back on the frontline.

In addition, from 1 September, the agency will also be represented by a team of independent F&B marketing specialists. Brought together by a shared love for food, drinks and hospitality, these specialists will collaborate to bring best-in-class counsel in B2B and B2C marketing, further tapping their networks to cater to F&B projects of varying scales.

Hungry yet? Find out more at www.foodnews.com.sg/blog/falling-back-into-our-old-ways

22/08/2025

A throwback to one of our favourite interview pieces with The World's 50 Best Restaurants' William Drew to date. (The World's 50 Best Restaurants)

"The thing remarkable about the 50 Best community is the way it transforms potential competitiveness into camaraderie. Despite the high-stakes ranking system, the events maintain nearly full attendance by chefs who return year after year with their teams. Drew credits this to an approach that celebrates everyone equally, regardless of their place on the list." - Tasting Kitchen (TK) Media Group (Tasting Kitchen - TK)

Thank you Mark Hammons for penning this piece, and kudos to our co-pilots at GHC Asia for the winning pitch!

Read more at https://www.tasting-kitchen.com/the-worlds-best-stories

15/08/2025

Next up on our portfolio, a culinary renaissance and a part of the Potato Head Family. Kaum (KAUM) celebrates the diverse food stories of the archipelago islands, showcasing the ingredients, flavours and indigenous cooking methods with respect for heritage. Keep your appetites ready!

Visit https://www.kaum.com

07/08/2025

“You get trained that a restaurant has to be like this,” he said, forming two straight lines with his hands. “I don’t know who the hell came up with that rule. There are no rules. We can do it how we want to. I play the music I like (Prince, Michael Jackson), because we have an open kitchen and if people were to come to my house, that’s the same music I’d be playing." - Sam Aisbett. ()

Along with Akuna's () second birthday, came a consecutive Michelin Star win. Chef Sam Aisbett and his team continue to scale new heights with an ever-evolving menu that elevates homegrown Vietnamese produce and flavours to gastronomy status, and marries world-class cookery with a rule-breaking philosophy.

Read more via link in bio.

31/07/2025

One of our most exciting projects this year. Join us for the first edition of FutureFWD by Saladplate.com.() From F&B thought-leaders and hoteliers to award-winning interior designers and content experts, this 1-day conference will uncover the latest trends, technologies and transformations that impact and shape the hospitality industry.

Speakers & Presenters include:

Debbie Yong, Founder of Atypical Media
Emma Maxwell, Founder of Emma Maxwell Studio
Kristian Olsen, Founder and Managing Director of Type A
Nicola Lee, Contributor at Tatler Asia and the Singapore Business Times
Paul Gabie, Founder of ecoSpirits
Petr Raba, VP of F&B Asia Pacific (excluding China), Marriott International
Sameer Seth, Founder & CEO. Hunger Inc. Hospitality,
Sarissa Rodriguez-Schwartz, CEO, SJS Hospitality Group
Stefanie Wijono, Deputy Director of Marketing & PR, The Union Group

Link in bio for more information.

26/06/2025

“I have huge respect for our colleagues and peers in the 50 Best and bartending communities, and for them to think so highly of me and hold me in such high regard is incredible.” - Andrew Ho, Hope & Sesame

A huge congratulations to Andrew Ho ()from Hope & Sesame () for winning the Altos Bartenders' Bartender award. This is the second special award to be announced, ahead of the big reveal of Asia's 50 Best Bars in Macau on 15 July.

Read more via https://www.scmp.com/lifestyle/food-drink/article/3315638/hongkonger-wins-asias-50-best-bars-2025-bartenders-bartender-award-we-catch-him.

19/06/2025

Here's a one-stop read to get yourself up to speed on the latest insights and trends that are shaping the hospitality and F&B industry.(Saladplate) From cover to cover, every story spotlights the innovation and passion that fuels our industry. "What Makes Capella Bangkok The Pinnacle Of Luxury Hospitality?" and "Do Non-Alcoholic Wines Belong On Michelin Star Menus?"

Download your weekend read via https://lnkd.in/d_HcVqwK.

30/04/2025

4 massive days of the biggest international F&B trade show in Singapore, FHA-Food & Beverage (.fnb). The team led a press event for VLAM (Flanders' Agricultural Marketing Board), showcasing the premium quality of processed potatoes from Belgium and the cultural legacy of their delicious fries; put together 4 full-days of Chef and Bartender demonstrations, spotlighting over 13 brands and companies from the Global Victoria Pavilion; attended a Saladplate.com ()Mixer by Informa Markets, networking with innovators on the forefront of Tech and Retail Tech; joined Meat & Livestock Australia at the Aussie Beef & Lamb Trade Appreciation and Networking Evening. ()

And that's a wrap!