Elementary Co.

Elementary Co. Elementary Collective - A digital, branding & marketing consultancy "Life is infinitely stranger than anything which the mind of a man could invent."

And that's why here at Elementary, we not only have more than one man for the job, but a couple of clever lads & lasses to do the heavy thinking as well. We understand that brands cannot exist on the mere backs of type faced logos, but in the strength of their stories, their journeys and the relationships they foster with people along the way. At Elementary, we take you back to the root cause; bac

k to the basics. So together we can re-write the story of your brand in a way that will keep people talking about it for ages to come. Derek Ong - Founder/ Lead Strategist
Charmaine Seah - Co-Founder/ Marketing & Branding
Russell Gerard Seah - Creative Director
Aarika Lee - Marketing Director & Wordsmith

That one time we had to wake up at 4am to be fish whisperers in a Supermarket, and also chuck tons of plastic bags in fi...
08/07/2019

That one time we had to wake up at 4am to be fish whisperers in a Supermarket, and also chuck tons of plastic bags in fish water only to fish them out again 15 mins later, and spend the rest of the day smelling like fishy water. 🐟🐠🐟🐠🐟🐠🐟 @ SHENG SIONG Supermarket

03/07/2019

WHAT IS THE BYOB CAMPAIGN? The Bring Your Own Bag (BYOB) campaign aims to educate and encourage Singaporeans to bring their own reusable bags to do their shopping, instead of taking single-use plastic bags. This campaign is in support of National Environment Agency’s (NEA) “Say Yes to Waste Less...

How can you be grumpy when your early morning  photoshoot talent is THIS cute?? Finally got to meet the star of one of C...
21/05/2019

How can you be grumpy when your early morning photoshoot talent is THIS cute?? Finally got to meet the star of one of Charlie’s favourite storybooks in real life! Thank you for totally making our day & !
@ Clifford Square

Hello, Bali. Nice to sea you again! .co reporting live from  Bali where we’re setting up for the  BFF Fit Treat! 👋🏼👋🏼👋🏼 ...
28/02/2019

Hello, Bali. Nice to sea you again! .co reporting live from Bali where we’re setting up for the BFF Fit Treat! 👋🏼👋🏼👋🏼

Ready to bring on the Huat with this year’s .co Angpows, designed by our very own ! Question: Should we design a series ...
31/01/2019

Ready to bring on the Huat with this year’s .co Angpows, designed by our very own !

Question: Should we design a series for weddings/ baby showers/ birthdays too?

Happening this Wed, 7.30pm at Straits Clan - join ,  & I at ‘Shared Truths’, a sharing session amongst local design prac...
21/01/2019

Happening this Wed, 7.30pm at Straits Clan - join , & I at ‘Shared Truths’, a sharing session amongst local design practices and design-driven businesses, brought to you by Parable Studio.
Each ticket includes a bottle of Asahi and light canapés, as well as access to Straits Clan’s members only bar after the main event. You can get your tickets via the link in my profile! ⚡️ @ Straits Clan

05/12/2018

On the last day of GivingWeeksg, we throw back to a meaningful project for Samsung in collaboration with The Social Co. SG and a beautiful bunch of changemakers - with $100,000 donated to 5 Elder Care Charities.

Yesterday afternoon when us elementary.co elves transformed a small section of SEPHORA ION’s Beauty Studio into a garden...
17/10/2018

Yesterday afternoon when us elementary.co elves transformed a small section of SEPHORA ION’s Beauty Studio into a garden party for the intimate meet & greet with Juliette has a Gun (Official page) founder, Romano Ricci. All to celebrate the launch of his brand new fragrance, Moscow Mule - a vibrant mix of Ginger, Lime , Bergamot and Sandalwood, that’s at once refreshing as well as woody. 🌿🍃☘️🌱🌿
Grateful as always for the ladies of Floral Magic for working their magic on the fresh moss, wildflower and ginger powder display, and Luxe Catering Singapore for the delicious Moscow Mule drinks... if only we’d managed to spike them! 😋

15/10/2018

Feast your eyes on this year's Singapore International Film Festival - SGIFF video by He Shuming of Chuan Pictures. We can't wait to share this year's full lineup of films with you.. coming soon!

What we’ve been quietly working on for the last half a year - , a ground-up movement BY parents, FOR parents. A movement...
09/09/2018

What we’ve been quietly working on for the last half a year - , a ground-up movement BY parents, FOR parents. A movement aimed at getting parents to shift their focus from pressuring their children to chase straight A’s in school, to helping their kids discover and develop their strengths, interest and talents.
The rate of youth su***de is on the rise in Singapore, and ever since we started work on this, we’ve heard so many stories of children - some as young as 8 years old - who’ve taken their own lives because of school stress and being unable to keep up with their peers. Is this the kind of life we want for our children? Are the A’s and the never ending tuition classes really worth it if we’re raising depressed kids who don’t know how to think creatively and be resilient on their own?
None of us at Life Beyond Grades are saying that studying is unnecessary, or that any kid of enrichment is wrong. But as parents, we need to be more in tune with our children’s needs, their pace of development, and the things that make them happy, curious and loving individuals.
This article is just the beginning of a long journey, a movement that we know will resonate with many parents out there, and hopefully one that helps create a much needer mindset shift in Singapore.

What a ride this has been - we started working with the original South Beach Hotel pre-opening team 5 years ago when .co...
26/04/2018

What a ride this has been - we started working with the original South Beach Hotel pre-opening team 5 years ago when .co was first born, and thus begun the biggest, branding project of our young lives. Part of this project was handling the branding for NCO Club, then meant to be a private members-only dining club, but plans changed and after we’d gone through a million rounds of changes and gotten THIS CLOSE to finialising the branding of not just the club, but the four F&B spaces within it, all plans were put on hold and the space fell silent for close to 2 years. JW Marriot took over the hotel in 2016 and when they asked if we were still interested in pitching for the NCO project last year we felt like it was our duty to win it, and finally see the project to fruition. Here we are now, close to celebrating our 5th Anniversary, and the club’s doors are finally open to the public. So Congratulations ! It’s been a long time coming, and thanks for having us along for the ride!
🍾🥂

Address

Ten Mile Junction, 1 Woodlands Road #01-08
Singapore
677899

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

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