17/08/2026
Earlier this year, we shared our perspectives on AI with a group of LVMH Perfumes & Cosmetics leaders. Many of the signals we were tracking then are now becoming realities:
▪️AI is being embedded in everyday customer behaviour
▪️Agentic AI is moving from concept to real-world application
▪️AEO and GEO are reshaping how brands are discovered, understood, and considered
The opportunity is in the air. What matters is knowing where to act.