Affluence Public Relations

Affluence Public Relations Premier public relations for Retail and F&B.

From Elegance to Indulgence, we incorporate the 5 senses that retail encapsulates into our communication work, to bring a truly immersive and abundant experience to your consumers.

What does it take for a brand to stay relevant after nearly 30 years?For Sushi Express, the answer lies in creating expe...
05/06/2026

What does it take for a brand to stay relevant after nearly 30 years?

For Sushi Express, the answer lies in creating experiences that go beyond the plate. As the brand approaches its 30th anniversary, it continues to evolve from being a destination for affordable sushi into a place where families can connect, celebrate, and create memories together.

Building on successful collaborations with beloved global franchises, Sushi Express is taking another step forward in its journey to become a more experience-driven dining destination.

And this time, something mischievous is coming.

A dining experience inspired by one of the world's most loved animated franchises.Sushi Express has partnered with Illum...
05/06/2026

A dining experience inspired by one of the world's most loved animated franchises.
Sushi Express has partnered with Illumination's upcoming film Minions & Monsters to launch a limited-time campaign that transforms everyday dining into an immersive family experience.

From character-inspired sushi creations and themed desserts to exclusive collectibles and decorated outlets, the collaboration brings the excitement of the big screen directly to the dining table.

More than a promotion, it's a reflection of how brands are using entertainment partnerships to create stronger emotional connections with consumers.

The most memorable campaigns are the ones people can experience.Launching across Sushi Express, Sushi Plus, and Sushi GO...
05/06/2026

The most memorable campaigns are the ones people can experience.

Launching across Sushi Express, Sushi Plus, and Sushi GOGO outlets in Singapore, the Minions & Monsters collaboration combines themed menu items, limited-edition merchandise, family-friendly activations, and cinema tie-ins to create a complete customer journey.

As brands continue to look for meaningful ways to engage audiences, collaborations like these demonstrate the power of turning everyday moments into shared experiences.

We're proud to support the storytelling behind another exciting brand partnership.

The city feels different today… There’s a quiet calm in the air, as if everything has slowed down just enough for us to ...
31/05/2026

The city feels different today…
There’s a quiet calm in the air, as if everything has slowed down just enough for us to notice what truly matters. Vesak Day begins not with noise, but with stillness—a gentle reminder to pause, reflect, and reconnect with ourselves.

In this moment of peace, we choose gratitude—for the present, for the journey, and for the chance to grow a little more each day.

As the day unfolds, the light grows stronger… Temples fill with prayers, hearts fill with compassion, and small acts of ...
31/05/2026

As the day unfolds, the light grows stronger…

Temples fill with prayers, hearts fill with compassion, and small acts of kindness begin to ripple everywhere. Today reminds us that it’s not about grand gestures—but the quiet, meaningful ones that truly make a difference.

A smile, a helping hand, a moment of understanding—these are the lights we carry and share with the world.

And as the night settles in, the light stays with us… The candles may fade, but their meaning doesn’t. Vesak Day isn’t j...
31/05/2026

And as the night settles in, the light stays with us…
The candles may fade, but their meaning doesn’t. Vesak Day isn’t just a celebration—it’s a feeling we carry forward, beyond today and into every tomorrow.

A reminder to stay kind, stay mindful, and keep that inner light alive no matter where life takes us.
Because the true essence of this day lives within us.

As the crescent moon shines bright, we welcome the joyous spirit of Hari Raya with gratitude, peace, and togetherness. M...
27/05/2026

As the crescent moon shines bright, we welcome the joyous spirit of Hari Raya with gratitude, peace, and togetherness. May this festive season bring endless happiness, prosperity, and beautiful moments shared with family and loved ones. Let’s celebrate new beginnings, cherished traditions, and the warmth of unity that makes this occasion truly special.

Hari Raya is more than a celebration — it’s a time to reconnect, forgive, and appreciate the people who matter most. Fro...
27/05/2026

Hari Raya is more than a celebration — it’s a time to reconnect, forgive, and appreciate the people who matter most. From heartfelt gatherings to shared laughter around the table, every moment becomes a memory worth cherishing. May your home be filled with love, positivity, and countless blessings throughout this festive season.

As the celebrations continue, may Hari Raya inspire kindness, happiness, and hope in every heart. Here’s to embracing me...
27/05/2026

As the celebrations continue, may Hari Raya inspire kindness, happiness, and hope in every heart. Here’s to embracing meaningful connections, spreading smiles, and creating unforgettable memories with those around us. Wishing everyone a season filled with peace, success, and abundant blessings. Selamat Hari Raya!

Securing the right media coverage starts with the right angle.Following our media outreach, we successfully placed our c...
15/05/2026

Securing the right media coverage starts with the right angle.

Following our media outreach, we successfully placed our client, Chiropractic Studio Singapore, in Lianhe Zaobao — one of Singapore’s leading mainstream publications.

The feature included a full interview, along with a dedicated photo and video shoot.

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