VML

02/10/2023

Are brand partnerships always valuable?

“The short answer to this question is there is no one-size-fits-all answer. The only definite is that as with all marketing initiatives, a clear objective needs to be defined to ensure brand fit and relevance."

VMLY&R's Saw Gin Toh thinks relevance and authenticity are most important when considering partnerships during the Mid-Autumn Festival and otherwise.

Every year at this time, we can see an influx of brands introducing creative mooncake collections for consumers to enjoy or send as gifts to their loved ones. Apart from bakeries or F&B brands such as Maxim’s and Kee Wah Bakery, luxury retail or hospitality brands in Hong Kong are also delivering ...

27/09/2023

"Employees need to engage with the brand, and understand what it stands for and where it’s trying to go. By making sure brand values are seen and felt at every level of the organisation, companies can empower employees to make decisions in the best interests of the company’s objectives."

Saurabh Mathur spoke to Branding in Asia about the importance of Employee Experience for an organisation's commercial success.

Employee Experience is an inherent part of an organisation’s success. And while a lot of people think of it as a happiness or feel-good exercise, it’s a lot more than that. A good employee experience is actively designed to improve energy, productivity, and overall organisational health and when...

04/09/2023

"The agency culture we are fostering is one where people can work sans silos and get a better understanding of our clients’ businesses."

Hari Ramanathan spoke to Financial Express recently on creating connections across all parts of our agency and clients. Read on for more!

‘Advertising has evolved to include marketing solutions'

27/07/2023

Campaign Brief's The Work features the very best advertising of the year from APAC, and we're so proud of our Thailand team for ranking No 4 in Thailand, and No 9 across Asia with 18 acceptances!

Check out some of their best work here

Who are the hottest creative performers in Campaign Brief’s The Work 2023? Asia is strongly represented in The Work 2023 and over the next week Campaign Brief Asia showcases the work of the top creative agencies in Asia that made The Work 2023 Top 12 Asia Hot List…

07/06/2023

Huge congrats to our teams across Asia for some stellar wins at D&AD, for Seki Milk's Milk Manga, Spotify's Sound Tour and Unilever's Smart Fill! 🚀✐

05/06/2023

So much work is impactful, but what makes a project award-worthy, especially at Cannes? Hear what Arpan Jain, National Creative Director, thinks - after all, he's coming at it from the perspective of leading one of our biggest winners of the last year!

As Cannes Lions 2023 approaches, Social Samosa goes through the Cannes Lions winning campaigns from the previous year as experts actively involved in the creative process reveal their learnings while packaging campaigns that make a case study worth replicating. Hear from the lions that made a roar l...

31/05/2023

We're so excited about our latest work as part of WPP Open X for The Coca-Cola Company.

We launched the sparkling water, OHAA, with a campaign that delivers a mixed reality experience working with Craig Redman and Karl Maier to create simple, colourful 2D graphics to enhance real-life scenarios.

Highlights of our campaign included a bus stop in the shape of a giant seesaw and the inside of a subway car transformed with an underwater theme.

Created by WPP Open X, the campaign brings whimsical art and mixed reality experiences to enhance ordinary moments. Embrace the unexpected and escape the ordinary with OOHA.

16/05/2023

We love the surreal, heart-warming film that we created for Krungsri Bank in Thailand, positioning them as the bank that values their customers time.

Directed by award-winning-director Teerapol Suneta, the film provides a juxtaposition of life-like customer testimonials with bouts of visual surrealism. From flirting with boys, to spending time with their cat, cosplaying to chillaxing with loved ones, the film shows how Krungsri allows its customers time to indulge in their hearts’ desires.

Because we know time is personal and valuable to everyone. A new film commercial from Krungsri, "Your Time" shows how the bank wishes to take the least of ev...

03/05/2023

And the slideshow begins now📌

Keepsakes that we’re keeping from April! Our Singapore office hosted its very own Pasar Malam which became a night to remember 🥳🎈

Filed under: Eat, drink & be happy🍔🍻

20/04/2023

"Our big ideas should be about solutions to business problems, and that's where we want to harness our creativity. I think happier people make happier brand outcomes for clients. So, you know, this really is what we’d like to drive towards.”

Saurabh Saksena has a candid chat with Little Black Book about building friendships and the future of the agency.

Read more!

Little Black Book, VMLY&R India’s new CEO talks to LBB’s Laura Swinton, and sets out his vision for a solutions-focused agency that drives business and fosters talent

19/04/2023

While we all are busy with our everyday jobs, AI/ML is constantly improving and evolving. What does this mean for agencies? 🧑🏻‍💻
 
Here’s what went down at our Singapore office’s latest AI/ML workshop where attendees explored AI/ML tools and techniques to make us superheroes in our field!🚀

18/04/2023

We're thrilled to have Raymond Chin on board as Chief Creative Officer for Asia!

In his own words, “Creativity should not start and end with communications. It’s something that should naturally flow across everything we do – helping us to create real impact for our clients’ and their consumers."

We can't wait to create real impact with Ray leading our creative journey.

Little Black Book, VMLY&R Singapore welcomes new chief creative officer, Raymond Chin to join the team and work closely with the APAC region