09/10/2018
Rebranded: Mailchimp
Mailchimp has unveiled the results of its recent work with brand experience company Collins. The direction they’ve gone in? “Purposeful, playful surrealism."
What, then, does the redesign entail? Well, Mailchimp has a new official brand colour: cavendish yellow. That isn’t all.
Mailchimp’s mascot Freddie, the chimp (duh isn’t it great to finally put a name to a grinning face) has had a little visual update.
They’ve brought in a new brand typeface, Cooper Light, which uses the ever-popular Cooper Black as it’s starting point. On an additional typographical tip, Collins have replaced the “previous script logotype with a new, chunky, slightly off-kilter wordmark that’s designed to better connect with a more simplified Freddie.”
If that wasn’t enough, they’ve also introduced a new illustrative style that “personal expression over realistic accuracy,” a move which the company say sees them “nodding to Mailchimp’s support for businesses looking to build their brands by maintaining their unique voices in the world.”
The illustrations are weird, fun and interesting. Check them out to know what I’m talking about.
At some point mailchip is said to send some postcards to their loyal customers which we love! We love the way the company is heading and making a personal connect with its audience. Something that many leading companies should consider working on.
