17/07/2026
Vietnam Game Connect 2026 (VGC 2026) has been an incredible forum with so many helpful takeaways.
The Geniee International team left the event with a much sharper picture of where Vietnam's gaming industry is heading and what game and app publishers are navigating right now.
A few themes that stood out to us:
🎯 Dominant categories are shifting - knowing where player attention is moving is the first step to building a monetization strategy that keeps up
🎯 Effective user acquisition is no longer about volume - segmentation, intent signals, and lifecycle targeting are what help publishers stay ahead
🎯 AI is moving from buzzword to workflow - publishers who are integrating AI into their operations are unlocking efficiencies and insights that are directly improving outcomes
Understanding where publishers are struggling, whether it's filling premium inventory, optimizing floor prices, or renovating their audience target strategies, is how we make sure our monetization solutions are built for real challenges, not hypothetical ones.
We also had a great time meeting valued app publishers, game studios, and partners for meaningful conversations about how our partnerships can grow in the coming months.
Thank you to everyone who made this forum such a valuable experience, we look forward to putting these insights into action.
