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Yellow Octopus

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Yellow Octopus is about ideas and ideals. www.yellowoctopus.com.sg

31/05/2026

Confession: we’ve been talking about these five 𝘸𝘢𝘺 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 in the team Slack. Sharing them here so we can finally shut up about them.

A Catholic podcast that took over TikTok.

A horse logo correction the design world needed.

An agency that renamed itself for its retiring EA.

A trend that won’t stop dunking on millennials.

And the MRT Gala. Yes, that’s what we’re calling it now.

Swipe through → and tell us what’s been rattling around in 𝘺𝘰𝘶𝘳 head this month 👀

28/05/2026

Your reader makes up their mind in the first line.

Everything after that is either a confirmation or a lost cause.

Swipe through for 5 headline principles we apply to every piece of copy we write.

16/05/2026

𝑫𝒆𝒔𝒊𝒈𝒏𝒆𝒓 𝑰𝒏𝒕𝒆𝒓𝒗𝒊𝒆𝒘 #5: 𝑫𝒆𝒂𝒕𝒉 𝒐𝒇 𝑻𝒚𝒑𝒐𝒈𝒓𝒂𝒑𝒉𝒚

It takes a kampong to make a typeface.

Death of Typography builds fonts the way Singapore builds anything worth keeping: 𝕥𝕠𝕘𝕖𝕥𝕙𝕖𝕣, and with 𝚌𝚞𝚕𝚝𝚞𝚛𝚎 at the centre.

Getai Grotesk started from the visual language of the Getai stage: signboards, Chinese calligraphic rhythm, and that unapologetic “ʟᴏᴏᴋ ᴀᴛ ᴍᴇ” energy. The idea was always to make a typeface that performs like Getai does: loud, proud, celebratory.

Robusta came from a very different (but equally Singaporean) place: kopi gu you. Designed under DOT’s font incubation programme, it channels that 𝓫𝓾𝓽𝓽𝓮𝓻𝔂 𝓬𝓸𝓶𝓯𝓸𝓻𝓽 and weight: warm, sturdy, and just a little bit rebellious.

And none of it happens solo, with mentors, batchmates, collaborators, and countless rounds of feedback helped take these fonts from cultural references to real, production-ready type.

Want to see which archetype you are? Take the Just My Type quiz — link in bio. 🐙✨

14/05/2026

The Y.O.L.O. Files, Episode 1. Always in the toilet.

Every workplace has one.

The colleague whose bathroom breaks are less “break” and more “extended sabbatical.” Ours is Scott. He’s been in there forty minutes.

He claims he’s working. We have questions.

Fellow long-sitters: how long is too long? Drop your record in the comments 🚽

13/05/2026

𝘿𝙚𝙨𝙞𝙜𝙣𝙚𝙧 𝙄𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬 #4 𝘿𝙚𝙖𝙩𝙝 𝙤𝙛 𝙏𝙮𝙥𝙤𝙜𝙧𝙖𝙥𝙝𝙮

It takes a village to make a font! Meet Death of Typography’s Sylvia and Qiu (and Yen who was in Japan): former NTU schoolmates who’ve built a collective that practises and pushes type design in Singapore through workshops, mentorship programmes, and industry collaborations.

With DOT’s help in production, local typefaces have quietly found a space beyond our shores.

Two of these fonts are featured in our Just My Type project:

1️⃣ Getai Grotesque draws from Singapore’s getai performance culture — loud, committed, built to be seen. This font, made in tribute to this heritage art, was the perfect choice for The Champion.

2️⃣ Robusta is a slab serif with weight behind it. Assertive without apology. Built for those who break rules knowing exactly why. You can see why it’s the font featured in The Maverick.

Take the quiz (link in bio) to find your archetype. 🐙✨

06/05/2026

Aaaaaand we’re back with another challenge! This time we have Abi and Qiu, in the hot seat (willingly).

From brand logos to websites and posters, they have designed everything under the sun.

But.... can they design a NEW FONT in 5 minutes? 👀

01/05/2026

We’re kicking off our brand new Y.O series where we put our skills to the test 👀

First up in the hot seat: our designers, YungKev & Abigail 🔥

Can they deliver under the clock?

28/04/2026

𝗖𝗼𝗻𝗳𝗲𝘀𝘀𝗶𝗼𝗻 𝘁𝗶𝗺𝗲: these five pieces of work have been 𝒍𝒊𝒗𝒊𝒏𝒈 𝒓𝒆𝒏𝒕-𝒇𝒓𝒆𝒆 in our heads over the last month. 𝘐𝘵’𝘴 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘦𝘷𝘪𝘤𝘵 𝘵𝘩𝘦𝘮.

A space agency that isn’t vanilla.

A river that drew its own logo.

An ad built by hand to look digital.

A marathon you’ve been calling by the wrong name for 22 years.

And Apple, of all brands, leaving fingerprints on the work.

Swipe through → and tell us what’s been rattling around in 𝘺𝘰𝘶𝘳 head this April 👀

10/04/2026

A great idea buried in a bad deck is still a bad pitch.

Swipe through for four design principles we apply to every deck we touch.

If you’d rather leave it to us, we’re just a DM away 😉

07/04/2026

𝑫𝒆𝒔𝒊𝒈𝒏𝒆𝒓 𝑰𝒏𝒕𝒆𝒓𝒗𝒊𝒆𝒘 #3: 𝒀𝒊𝒏𝒈 𝑻𝒐𝒏𝒈 𝑻𝒂𝒏 ✦

Some fonts start on a screen. Graye started in the graveyard.

Born from Ying Tong’s post-grad type design journey, Graye is a compact type family built with a very specific kind of obsession: cemeteries, weathering, stone, and the impact of letters carved to catch light. The name itself is a fusion of gray + grave: like a whisper, etched into stone.

What makes Graye special isn’t just the concept: it’s the craft logic behind it. When you’re carving, the tool changes the letter. Stroke directions matter. Connections can’t be too fragile. Depth goes beyond visual impact. It becomes physical.

It’s the kind of typeface where the idea isn’t loud, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗿𝗲. Simple on the surface. Full of little decisions once you get close.

Watch Ying Tong break down the making of Graye — and why curiosity + craft always leave fingerprints.

𝕋𝕒𝕜𝕖 𝕥𝕙𝕖 𝕢𝕦𝕚𝕫 (𝕝𝕚𝕟𝕜 𝕚𝕟 𝕓𝕚𝕠) 𝕥𝕠 𝕗𝕚𝕟𝕕 𝕪𝕠𝕦𝕣 𝕒𝕣𝕔𝕙𝕖𝕥𝕪𝕡𝕖. 🐙✨

Address

MidviewCity, 24 Sin Ming Lane #06/101
Singapore
573970

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Website

http://www.yellowoctopus.com.sg/

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