Eyeota

20/10/2025

AI is rewriting the rules of programmatic advertising, and data strategy is at the center of this transformation.

In her latest MediaPost article, Georgina Bankier, VP of Global Commercial and Platform Partnerships at Eyeota, explores how AI is reshaping audience targeting, why the old scale-first model is cracking, and what advertisers need to succeed in the AI era:

✅ Quality over quantity
✅ Transparency and provenance
✅ Omnichannel readiness

Read the full article here: https://bit.ly/3WNXu2C

17/10/2025

Target your ideal audience with precision this holiday season! 🎁✨

Eyeota’s Holiday Audience Guide helps you identify and reach high-intent shoppers across digital channels. From gift givers and holiday travelers, to tech enthusiasts and online shoppers, discover data-driven segments that help you personalize your campaigns at scale.

📥 Download the Holiday Audience Guide today:
https://bit.ly/3KKIErb

09/10/2025

Ready to win big this holiday season? 🛍️

Black Friday and Cyber Monday are just around the corner, and shoppers are already planning their purchases. Are your campaigns ready?

Eyeota, a Dun & Bradstreet company's Black Friday & Cyber Monday Audience Guide gives you the data you need to identify, reach, and engage high-intent audiences across digital channels. From deal seekers to tech enthusiasts, we’ve got the data to help you drive results.

✅ Download the guide and start building smarter holiday campaigns today: https://bit.ly/3VYBbad

30/09/2025

🎯 Want to boost your Black Friday & Cyber Monday campaign performance? It all starts with the right audience strategy.

U.S. holiday retail sales are projected to reach $1.61 trillion, with ecommerce sales expected to grow up to 9%, making it more important than ever to connect with high-intent shoppers across every channel.

In our latest blog, we highlight four high-impact audience segments designed to help you reach your best audience this holiday season.

📘 Read the full blog: https://hubs.li/Q03LpYPQ0

29/09/2025

🎃 Want to connect with Halloween audiences? Our downloadable guide gives you the blueprint.

Download our Halloween Audiences Guide to unlock addressable profiles—built from behavioral, demographic, intent, lifestyle, and ownership insights—designed for audio, CTV, display, D‑OOH, mobile, and social activation. Featuring key segments like:

👻 Halloween Enthusiasts
🎥 Horror & Thriller Watchers
🧟‍♂️ Fashion & Costume Lovers
🍭 Candy Lovers

Ready to elevate your targeting? Tap into insights that fuel smarter omnichannel campaigns with Eyeota’s guided expertise 👇

📥 Download now and reach your ideal audience—wherever they engage:

Download our Halloween Audiences Guide now to discover the audience profiles you need to identify, reach and engage the right online consumers.

25/09/2025

📦 Ready to reach your best audience this holiday season?

U.S. holiday retail sales are projected to hit $1.61–$1.62 trillion this year, and ecommerce sales are expected to grow up to 9%, reaching $310.7 billion. That means more opportunities to connect with high-intent shoppers across every channel.

Eyeota’s Black Friday & Cyber Monday Audience Guide helps you do just that. Explore a wide range of segments to help you identify, reach, and engage your target audience across digital channels.

Target audiences like:
🛒 Black Friday & Cyber Monday Shoppers
🏷️ Coupon & Deal Seekers
🎁 Holiday Gift Givers
🛍️ Online & In-store Consumers
📱 Consumer Electronics Enthusiasts

📥 Download the guide & start planning your holiday campaigns today: https://hubs.li/Q03KsdF_0

24/09/2025

📣One week to go!

Eyeota, a Dun & Bradstreet company, is heading to Programmatic I/O New York on September 29–30, and we’re eager to connect with fellow data-driven marketers and innovators.

Let’s meet!
📅 Book a time with us here: https://hubs.li/Q03KpgjM0
💬Or drop us a message. We’d love to chat!

23/09/2025

🔍 How AI is Reshaping the Data Supply Chain

AI is redrawing the boundaries of digital media, and it’s forcing advertisers to rethink everything they know about audience targeting.

In our latest feature with Campaign UK, Jessica Saunders, VP, Global Partner Success & Operations at Eyeota, a Dun & Bradstreet company explores how generative AI tools are disrupting the traditional data supply chain and reshaping how advertisers approach their audience targeting strategy.

Jessica further explores:
How AI tools are changing user behavior
Why passive data capture is declining
What smarter, performance-driven targeting looks like
Why curated omnichannel data is the new standard

At Eyeota, we’re helping advertisers adapt with flexible, high-quality audience data built for today’s media landscape.

👉 Read the full article: https://hubs.li/Q03Kp2pY0

23/09/2025

Last week, Eyeota joined thousands of industry leaders at DMEXCO in Cologne, Germany!

Our team had a fantastic time connecting with clients and partners, exchanging ideas, and exploring the future of digital marketing and data-driven solutions.

Thanks to everyone who made time to meet with us, we’re excited about the opportunities ahead!

17/09/2025

🚀 In our latest Audience Data Session Q&A, we heard from Husain Patel, Director of Partnerships & Platforms at Nielsen to explore how their Advanced Audiences are reshaping digital advertising in a privacy-first world.

Powered by Nielsen’s long-running Consumer & Media View survey, these geo-based segments go beyond age and gender to reflect real purchasing habits, lifestyle choices, and media behaviours — all mapped for activation in a cookieless future.

Through this partnership advertisers can now:
✅ Seamlessly activate Nielsen audiences across 40+ DSPs and SSPs
✅ Turn offline insights into scalable, digital-ready segments
✅ Reach the right people with precision and privacy compliance

🌏 Now available across key Asia-Pacific markets, this collaboration is helping brands build smarter campaigns that connect with real people.

📖 Read the full Q&A here: https://hubs.ly/Q03JNcd90

16/09/2025

🚀 In today’s fast-paced marketing landscape, automation is powerful, but real audience intelligence is what drives meaningful results.

That’s why the Eyeota, a Dun & Bradstreet company+ YouGov partnership is a game-changer. By combining high-quality, research-based insights with precision audience activation, marketers can move fast and stay grounded in reality.

Discover how this partnership is helping brands build smarter, more accountable campaigns grounded in real consumer sentiment.

📖 Read the full blog to learn more: https://hubs.ly/Q03JyFkn0