22/03/2023
Our team has worked on the launch campaign for Soffell Singapore . Soffell is a popular mosquito repellent in Southeast Asia, particularly in Indonesia, Vietnam and Thailand and has recently launched in Singapore. It is known for its effective protection against mosquitoes.
With an already strong availability of mosquito repellents in the market, the challenge was to stand out from being another mosquito repellent products from the shelf clutter. We wanted to Soffell to be a companion to our users, protecting them everywhere, from their day-to-day lives to their adventures. The messaging across content and channels was aimed to connect with our new audience through subtle humour and local relevance.
We worked on the design and conceptualisation of the new key visual for the Singapore market, the in-store experience, production of a 30-second commercial for free-to-air TV and YouTube, the product website, social media planning and content, UGC video content and an IG AR game to generate brand awareness and build a strong brand presence online and offline.
