NEO360.Digital

NEO360.Digital Vision:
Igniting creativity, driving business growth, expanding our global footprint, and ultimately transforming lives.

Mission:
We are all about doing what's right, not what's easy, utilising AI-enhanced, omni-channel strategies responsibly to unlock clients' brand potential and drive performance. Harness data-driven 360° marketing expertise to partner with businesses and organizations in delivering sustainable results.

🚨 Buying 5-star reviews now comes with a 6-month public apology in Singapore.The Competition and Consumer Commission of ...
03/10/2026

🚨 Buying 5-star reviews now comes with a 6-month public apology in Singapore.

The Competition and Consumer Commission of Singapore has taken action against 45 businesses that admitted buying fake reviews, in its largest investigation of this kind to date. The reviews were sold in packages, posted by paid reviewers, and put up on platforms such as Google, Facebook, Tripadvisor, Carousell, Yelp and Trustpilot. The businesses must now remove every fake review and keep a public apology up for six months, on their websites, official social media accounts and at their premises.

Real reviews take longer to earn, and they never end in an apology.

Ask us how to build reviews and rankings the right way: https://neo360.digital/contact-us/

Full CCS announcement: https://www.ccs.gov.sg/media-and-events/newsroom/announcements-and-media-releases/ccs-takes-action-against-45-businesses-and-a-fake-review-provider-for-fabricating-online-reviews/

02/10/2026

SEO is NOT dead.

AI tools read your website to write their answers. However, if your content is hidden in JavaScript, they may not read it at all.

Maura Nardacci, Semrush, at The AI Visibility Session with NEO360 on 9 September. Full write-up: https://neo360.digital/blog/ai-visibility-session-semrush/

A search is 4 words. A question to AI is 23. Buyers give AI their requirements up front, so the shortlist forms on the f...
01/10/2026

A search is 4 words. A question to AI is 23.

Buyers give AI their requirements up front, so the shortlist forms on the first answer. If you are not in that answer, you are not on the shortlist.

Insights from The AI Visibility Session with Semrush, 9 September: https://neo360.digital/blog/ai-visibility-session-semrush/

Your website on its own is not enough. AI answers draw on reviews, Reddit, Wikipedia, publishers and video transcripts. ...
30/09/2026

Your website on its own is not enough.

AI answers draw on reviews, Reddit, Wikipedia, publishers and video transcripts. Being present on four or more of them raises your odds of being named.

Insights from The AI Visibility Session with Semrush, 9 September. Full write-up: https://neo360.digital/blog/ai-visibility-session-semrush/

AI has not replaced search. Buyers use both, often on the same purchase. They ask an AI tool, then check the answer on G...
27/09/2026

AI has not replaced search. Buyers use both, often on the same purchase.

They ask an AI tool, then check the answer on Google, then come back.

Two numbers from The AI Visibility Session with Semrush on 9 September. The rest of what was covered: https://neo360.digital/blog/ai-visibility-session-semrush/

Semrush finds the gap. We close it.Shei Wah on how Semrush data feeds COMPASS, our AI visibility content system, at The ...
26/09/2026

Semrush finds the gap. We close it.

Shei Wah on how Semrush data feeds COMPASS, our AI visibility content system, at The AI Visibility Session on 9 September. Semrush measures where a brand stands. We decide what is worth acting on, and do the work.

Everything that was covered in the room is written up here: https://neo360.digital/blog/ai-visibility-session-semrush/

On 9 September, NEO360 and Semrush brought together brand owners in Singapore for The AI Visibility Session: a morning o...
22/09/2026

On 9 September, NEO360 and Semrush brought together brand owners in Singapore for The AI Visibility Session: a morning on how consumers now find, compare and choose who they work with, and what that means for showing up in AI answers.

Maura from Semrush took the room through what Semrush's clickstream data shows about how buyers research before they reach a brand. Shei Wah showed how that data feeds COMPASS, our AI visibility content system. Semrush ran a live demo of the enterprise platform.

Thank you to Maura Nardacci, Kim Goh and Shruthi Kodalil from Semrush for coming to our office, and to everyone who joined us.

🗓️ Q4 isn't won in November. It's won in the four weeks before it.By the time Black Friday arrives on 27 November, the a...
20/09/2026

🗓️ Q4 isn't won in November. It's won in the four weeks before it.

By the time Black Friday arrives on 27 November, the auction has filled, prices have climbed, and the accounts that planned ahead are already running. Arriving with a cold audience and one creative is how brands end up paying peak prices for their worst month.

The work that decides your Q4 happens in October. Customer lists uploaded. Exclusions in place. Audiences built before the warm-up window opens. None of it is glamorous, and all of it is cheaper than learning in December.

What to set up and why? Read our thoughts on the blog:
https://neo360.digital/blog/q4-customer-acquisition-cost/

Not sure your account's ready? Free paid ads diagnosis: https://neo360.digital/contact-us/

📋 Your best-performing audience isn't on Meta or Google. It's in your CRM.Every brand is fighting over the same targetin...
19/09/2026

📋 Your best-performing audience isn't on Meta or Google. It's in your CRM.

Every brand is fighting over the same targeting options. Meanwhile the one audience your competitors can't touch, the customers who already chose you, is sitting in a spreadsheet nobody's uploaded.

Seed the platforms with your best customers instead of all of them, and the system stops finding people who look like your average buyer and starts finding people who look like your most valuable one. We call it making acquisition intelligent, and it works in every industry, repeat purchases or not.

Our thoughts, on the blog:
https://neo360.digital/blog/q4-customer-acquisition-cost/

Want to know what your customer data could be doing? Free paid ads diagnosis: https://neo360.digital/contact-us/

Address

3 Fraser Street
Singapore
189352

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6569640632

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