AdGuru.sg

03/03/2026

Congrats for attaining astonishing META Ad results within 2 weeks ad launch.

30/11/2025

Keep burning your money on ads and watch your hard earned resources go up in smoke……unless…,

If you are running fb/ig ads, those yesteryears one to two ad copy setup is dead.

I mean really dead and buried 100 feet below, not to be seen again….ever again!

Here’s how we hit the winning spot again with 7 straight wins for businesses recently and I’ll be sharing it below.

The practical mechanics, how it actually works is the hook that goes in the ad copy and body text.

Headline: I love writing what provokes

Travel: “A poor holiday experience can be unsettling if…..”

Furniture: ‘Don’t blame the furniture salesman if you can’t get your ideal living room set in time for your festive celebration”

Wedding: ‘How a year’s planning can go up in smoke in just one day without the right partners’

Creative:
Use mind altering visual like a bad experience that can be avoided.

While your competitors share more end goals on their visuals, go for alternative angles, more resonating ones, and beyond conventional can be your missing cue.

Example:
Seafood: show small crab priced expensively (then show yours but bigger at the same price). Eg Caption: paying for ‘CRAPS’ or you’d rather fork into this (point to yours, 1kg crab)

This is what the recent algo change requires advertiser to come out with.

Creative copies that stops the scroll.

More reaction/engagement to your ads, the more you win.

When you are good with your creatives, you don’t need videos to run your ads. Say bye bye to content creators!

On the back end…., the machine will learn who’s clicking, whose spending the longest time on your ads, watching your videos longest, commented, engaged with you and every single point your traffic reacts that tabulates into the learning.

The point is, getting the system to understand who’s having real time interest and intent even if they aren’t converting.

This is why you need variations of ad copies if you are running fb/ig/tiktok or even YouTube ads.

Even if your copy doesn’t convert, it gains data.

Today’s ad is different from yester years.

It need skills. Think out of the box process. Creatives that capture attention first. Content that hooks and sell later.

Make 7 ads at one go.

Change copies with high CPM cost that shows your ads isn’t relevant to your audience.

It’s an ongoing optimisation and you need to test newer creatives time and time again.

The winning ones, duplicate, create a new ad campaign and ramp up your budget to scale.

27/11/2025

20/11/2025

Why Most Businesses Are Quietly Failing Their Ad Campaigns and Don’t Even Know It!

Let me be honest!

If you’re still running ads without following what we call the Andromeda Algorithm creative approach, you’re leaving money on the table and in many cases, you’re tanking your own results without realizing why.

See, the game has changed.

Platforms today don’t reward the “best-looking ads”… they reward the most adaptable ads.

And that’s exactly where the Andromeda Algorithm comes in.

So, What Is the Andromeda Algorithm?
Think of the Andromeda Algorithm as a creative testing framework that acts like a super-smart filter for your ads.

Instead of relying on one or two ad creatives, this approach feeds the algorithm a galaxy of variation, different angles, different hooks, different formats so the platform can find out what people actually respond to. You’re basically giving the algorithm a buffet instead of a single dish.

Here’s the simple version:
You give the ad platform tons of creative options.
The system rapidly tests them against different audiences.

It automatically favors the winners and cuts the losers.
Your cost per result drops because the platform knows exactly what’s working.

It’s the opposite of the old-school “one perfect ad” mindset.

Instead, you’re letting data not guesswork direct your success.

Why UGC Variations Are the Fuel That Makes It Work for your ads today!

User-Generated Content (UGC) isn’t just a trend; it’s the backbone of modern ad performance.

For the Andromeda Approach to work, you need lots of variations, especially in the UGC style:
✔ Different rhythms
Fast-paced cuts, slower conversational clips, selfie-style shots, talking-head reviews.
✔ Different personalities
Creators with different tones, accents, looks, and emotional energy.
✔ Different angles
“Unboxing,” “I didn’t expect this…”, testimonials, problem/solution, behind-the-scenes.
✔ Different visuals
Close-ups, lifestyle shots, product demos, outdoor clips.

These subtle changes give the algorithm more signals to play with so it can match the right creative to the right type of viewer.

More variations = more pathways to a winning ad.

The secret most advertisers overlook:
Your customers do not consume content the same way as others. Some people stop for video; others scroll slower on image-based posts.

When you combine UGC videos and UGC images, you hit both behaviors at once.

Bottom Line for Any Business Running Ads….
If you're not applying the Andromeda-style creative system, meaning high-volume creative testing, UGC-driven variations, and mixed media, you’re basically running your ads with one hand tied behind your back.

The brands winning right now aren’t the biggest…

They’re the ones giving the algorithm the most data to work with.

16/11/2025

First ad campaign result after switching to andromeda algorithm requirement.

No targeting - broad
Content directed to Malay market - the algorithm found it

The result: $180k for yesterday and today and weekday crowd increased 3 folds.

But how I did it for a highly competitive business - furniture brand?

Honestly it’s not too hard. I simply convey the tots on what the owner wants on his marketing copy and made a direct contrast promo on benefits for weekday turn up against weekend where viewers literally see the advantage of making the week day shop visit.

Sales went up, orders being ticked off the bucket list. More Malays placing large orders. The business owner telling me his largest was $27,000 order made on weekday.

Trust me, the more you make your content more advert style the more it repels on results.

But when you do it on layman, casual like, relatable and I was using words like laki / suami friendly prices to connect to make the common connection and it turned out to be a well placed gamble on trends. 36 enquiries in. 20k people reached on first week. Within days, lots of turn ups.

See the effect when marketing done right.

Because of this alone, 3 more furniture brands texted me recently. One of them, I’m very interested to work with.

05/06/2025

Found a skilled and affordable tailor at Holiday Plaza, F49, A&L Image Tailor. Full suit from SGD$250 nett.

03/06/2025

The next level for video AI and possibly wiping out video making industry in the next 6-12 months.

Gonna sell all my video equipments soon….😂😅🤣

22/05/2025

New aspiration! New opportunity! Even new hairdo! Uhmmm some men handle their mid-life crisis keeping longer hair. That’s me and heading back to Nirvana and Metallica days.

Otw to KL-Business!

10/12/2024