Idea Foundry

Name: Idea Foundry
Address: Upper Cross Street, Singapore, 051531, SG
Telephone: +66910290596

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Idea Foundry

At IdeaFoundry we create connections between Brands and Consumers in developing markets in South Eas Oh, and we hope you have a good coffee machine.

We can take you through the smoke and mirrors our industry is famous for or tell you how big our offices are and how many coffee machines we have. However that didn't work for us and we don't think it will work for you! We think that the world has changed and that the agency model should too. Idea Foundry is a nimble and independent agency that is run by a small team of marketing professionals wit

h vast experience across multiple industries, disciplines and emerging markets. Our management team works directly with our clients, meaning you get the right insight, the best service and solutions that exceed your expectations every time. No red tape, cluttered lines of communication or having to fit into a rigid agency structure. We organise our business around what works best for our clients

If you'd like to discuss your particular marketing challenges or are simply looking for a sounding board to discuss ideas, we'd love to visit you and chat.

28/09/2022

⚡ 3 Examples of Supreme Brand Marketing ⚡

Creating a marketing strategy can be a challenging feat…

After all, a single screw-up can lead to a disastrous marketing campaign.

So, how do you craft a stellar marketing strategy?

Well, you can learn from these successful brands:

✅ Sephora’s Digital & App Strategy

Sephora makes excellent use of digital marketing through high-performing email campaigns & unique features such as make-up demos on their digital app.

✅ GoPro’s UGC Strategy

GoPro’s strategy works by involving customers in their marketing strategy. For example, GoPro shares UGC captured by customers on the GoPro social media accounts.

✅ Nike’s Drive for Innovation

Nike integrates digital features in the physical store experience through bar code scanning that displays the store’s current inventory.

What stellar marketing ideas have you seen? 👇

⚡ 3 Examples of Supreme Brand Marketing ⚡

Creating a marketing strategy can be a challenging feat…

After all, a single screw-up can lead to a disastrous marketing campaign.

So, how do you craft a stellar marketing strategy?

Well, you can learn from these successful brands:

✅ Sephora’s Digital & App Strategy

Sephora makes excellent use of digital marketing through high-performing email campaigns & unique features such as make-up demos on their digital app.

✅ GoPro’s UGC Strategy

GoPro’s strategy works by involving customers in their marketing strategy. For example, GoPro shares UGC captured by customers on the GoPro social media accounts.

✅ Nike’s Drive for Innovation

Nike integrates digital features in the physical store experience through bar code scanning that displays the store’s current inventory.

What stellar marketing ideas have you seen? 👇

⚡ 3 Examples of Supreme Brand Marketing ⚡

Creating a marketing strategy can be a challenging feat…

After all, a single screw-up can lead to a disastrous marketing campaign.

So, how do you craft a stellar marketing strategy?

Well, you can learn from these successful brands:

✅ Sephora’s Digital & App Strategy

Sephora makes excellent use of digital marketing through high-performing email campaigns & unique features such as make-up demos on their digital app.

✅ GoPro’s UGC Strategy

GoPro’s strategy works by involving customers in their marketing strategy. For example, GoPro shares UGC captured by customers on the GoPro social media accounts.

✅ Nike’s Drive for Innovation

Nike integrates digital features in the physical store experience through bar code scanning that displays the store’s current inventory.

What stellar marketing ideas have you seen? 👇

26/09/2022

💡 5 Branding Quotes to Inspire You 💡

Sometimes a good quote can give you a pinch of inspiration.

And marketing is no exception.

A great quote can give birth to a great marketing strategy.

In fact, many of the best ad campaigns started with a quote.

We all know the iconic “Got Milk?” slogan after all.

Here are a couple of quotes to grab inspiration from:

✏️ “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett

✏️ “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” - Jeff Bezos

✏️ “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” - David Brier

✏️ ”If people believe they share values with a company, they will stay loyal to the brand.” - Howard Schultz

✏️ “Products are made in a factory, but brands are created in the mind.” - Walter Landon

What’s your favorite marketing quote? 👇

22/09/2022

📝 The Benefits of Hiring a Branding Service 📝

Sometimes companies can’t afford their own marketing division, especially startups.

In fact, did you know that hiring an in-house marketing team can cost upwards of $250,000? (WebFX)

That’s a budget few small businesses can afford.

Luckily, you can outsource your marketing team to a branding service that fits your budget.

When you hire a branding agency, they provide you not just with visual branding, but can help guide your brand strategy overall.

On top of that, working with a brand agency comes with benefits like:

✅ Decreased costs
✅ Access to a vast pool of talent
✅ Fresh insights into the company
✅ Current trends & ideas

Does you have your own marketing team or do you outsource? 👇

21/09/2022

💡 What is Multi-Branding? 💡

It’s safe to assume that everyone recognizes the brand Volkswagen.

After all, it creates one of the most recognizable cars in the world: the Beetle. 🚗

Everyone can identify that distinct car body and its signature yellow color. In fact, that same car is an iconic mascot in movies like Herbie.

But how does the Beetle use Multi-Branding?

Well, Volkswagen actually owns many of the world’s top car brands like Porsche, Audi, Lamborghini, and Ducati.

And the difference between all these brands? The audience.

Which is the primary purpose behind multi-branding.

Catering to different customer segments is a crucial component of multi-branding.

In fact, multi-branding comes with multiple benefits like:
✅ Larger market share for the company
✅ Greater visibility
✅ Larger product diversity

Are you using multi-branding in your business? 👇

19/09/2022

📋 What is Your Brand Value? 📋

Having sales is a great way to bring in a surge in profits.

That being said, using the sales tactic too much can do you more harm than good.

When you slash your prices too often, it can leave a negative impression on your customers.

What would you think if you consistently saw a Rolex watch or Louis Vuitton bag for half price?

It would devalue both brands.

After all, both Rolex and Louis Vuitton are known as luxury products.

Having massive price cuts would hurt their “exclusive” image.

So, you need to identify and stick to your brand value.

To identify your brand value, you have to answer these questions:

1️⃣ What competitors do my customers associate my brand with?

2️⃣ Does my marketing strategy take our price and value into account?

3️⃣ How does our price to brand associations compare to our competitors?

Do your products align with your brand value? 👇

16/09/2022

💡 How to Find the Perfect Brand Consultant 💡

Sometimes the best advice comes from the most unexpected places.

Your marketing team can have the most experienced people, but oftentimes you can find the best ideas from a third party.

And a brand consultant is one way to get a new set of ideas.

A good brand consultant can be your brand's fresh perspective to create the perfect marketing strategy.

But how do you find the ideal brand consultant?

Well, here are 3 things you can look for when scouting for a consultant:

1️⃣ An online portfolio
2️⃣ Past employers/references
3️⃣ Capacity to listen

In addition, you can establish a good relationship with your consultant by:

✅ Exchanging information and providing the consultant with details about your brand
✅ Establishing a written contract
✅ Agreeing on a schedule of deliverables

Do you work with brand consultants? 👇

14/09/2022

📊 Latest Insights from the CMO Survey 📊

Have you seen the movie Moneyball?

The film is about the true story of how data analysis changed baseball forever.

By studying player data, the Oakland Athletics went on an impressive 20-game winning streak.

And based on their performance, many teams adopted the data-based approach to strategize their team play.

Like baseball managers, marketers use data to learn and improve tactics.

And the most significant source of data regarding marketing trends comes from the CMO survey.

Based on the latest survey, here’s what you need to know:

1️⃣ Data analytics is the area that marketers are invested in

2️⃣ When it comes to digital marketing, marketers excel the most in testing and iteration

3️⃣ Almost a third of marketers use external parties for their digital marketing needs

4️⃣ Marketers want to decrease reliance on 3rd party data & use more 1st party data

5️⃣ Marketers are focused on improving their strategy for data collection

What’s your takeaway from the CMO survey? 👇

12/09/2022

💻 How to Convince Your CFO to Invest in Brand Marketing 💻

Did you know that 82% of investors find that brand strength and name recognition are integral to investment decisions? (Reuters)

But of course, creating a solid brand with a well-established name takes a lot of time and effort.

To add to the difficulty, when it comes to reducing expenses, the first thing that gets the axe is a company’s advertising budget.

So, how do you convince your CFO to keep your marketing team afloat?

Well, here are some hacks you can employ:

💡 Exhibit factual data and metrics
💡 Simplify the marketing process
💡 Provide benchmarks
💡 Give an accurate timeline

Do you have any other tips? 👇

08/09/2022

📊 Tips for Crafting the Perfect Brand & Messaging 📊

Having an identity your followers can recognize is key to building not just a business…

But a successful brand.

When you think of sports shoes, the first thing that comes to mind is Nike’s classic swoop.

And when you think of electric cars, Tesla tops the list.

Needless to say, your brand identity & message is key to connecting with customers—new and old.

To help narrow down your brand and message, here are a couple of tips.

➡️ Hire a professional brand designer
➡️ Colors are tied to emotions so be strategic
➡️ Understand what your customers are looking for
➡️ Establish your social media presence early on

Are you doing all of the above? 👇

07/09/2022

📝 Key Components of a Branding Strategy 📝

Sun Tzu’s book, the Art of War, doesn’t just apply to warfare.

In fact, learning from it is your secret weapon for becoming a successful business.

After all, the first chapter of the Art of War is all about laying the groundwork for your plans.

And to create a memorable brand, you need to craft a branding strategy—or lay the groundwork.

But creating a strategy is often easier said than done.

So to help you plan your branding strategy, here are the key components you need to take note of.

✅ Identify your target audience
✅ Research your audience
✅ Position your brand strategically
✅ Craft your company name, logo, & catchphrase
✅ Build your company website
✅ Implement & adjust your strategy

How are you crafting your brand strategy? 👇

05/09/2022

🗒️ Learn from These Brands and Clench Your Marketing Strategy 🗒️

Did you know that a lightly branded webpage can net you 40% more conversions than a page with no marketing? (MarketingSherpa)

But be careful not to go too far…

After all, too many ads can also give off a bad impression. (NY Times)

So, how do you know what’s enough?

Learn from your contemporaries like:

1️⃣ C-SPAN’s Unfiltered Branding Approach

Don’t follow the pack. Create your own unique marketing. Instead of copying what leading brands do, find a niche that speaks with your audience.

2️⃣ OneSpan Redesigning their Website

Effective products breed loyalty. Your brand won’t matter until customers identify that you can provide unique and potent products.

3️⃣ Lessonly’s Virtual Event Series

Providing customers with excellent service builds trust. A brand might have the best products, but you won’t build a loyal following if they provide subpar customer service.

Who are your role models when it comes to marketing? 👇

02/09/2022

🛑 10 Fatal Mistakes that Can Lead to Brand Destruction 🛑

From the 80s to the 2000s, Blockbuster was the leading brand in the movie rental game.

But with the dawn of streaming, Blockbuster failed to innovate and ended up shutting its doors.

So, if you wanna avoid ending up like Blockbuster…

Here are some mistakes to avoid.

❌ Misunderstanding your target demographic

❌ Failure to evolve

❌ Lack of emotional connection with customers

❌ Management changing too much of brand identity

❌ Cutting advertising budget to save money

❌ Inconsistent brand identity

❌ Brand values that don’t resonate with customers

❌ Lack of commitment to the audience

❌ Rebranding too often or without reason

❌ Losing core brand identity when growing

Have you committed any of these mistakes? And how did you fix them? 👇

Address

Upper Cross Street
Singapore
051531

Telephone

+66910290596

Website

http://www.ideafoundry.asia/

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