Click2View

24/09/2026

Some things can't be filmed. Complex systems, unbuilt products, abstract ideas, the thoughts inside someone's head.

That's not a production problem. It's an animation brief.

Artur walks through how we approach it — and why animation goes where no camera can reach.

Learn more: https://click2view.com/services/motion-graphics-and-animation?utm_source=linkedin&utm_medium=social&utm_campaign=post

14/09/2026

Open a government explainer video and you can usually guess the next ten seconds. A rotating globe, interlocking gears, a narrator reading in the tone reserved for terms and conditions.

Animation can make a confusing policy click in 60 seconds. Most public sector video wastes that entirely.

Check out our new piece on what good government animation actually looks like and why Vietnam's Ministry of Health reached 9.4 million YouTube views with a rewritten V-pop hit.

www.click2view.com/insights/why-public-sector-animation-shouldnt-sound-like-a-press-release

See how public sector animation builds trust by explaining policy clearly, without political language. Real examples from government agencies inside.

11/09/2026

Simon Says - AI Edition

AI makes good agencies better and crap agencies worse.

It's hard to argue with Simon Kearney’s. AI exposes inner truths about process and craft. The agencies using it to cover weak thinking will find it doesn't. The ones using it to sharpen strong thinking will pull ahead.

The part worth protecting? The decisions. It's the decisions that keep storytelling human.

https://click2view.com/insight-categories/ai-in-marketing

13/08/2026

When does polished become predictable? 👀

Our Producer Nadia breaks down some of the usual suspects.

Generic inspirational music? ✅
Big words flying across the screen? ✅
An office that could belong to any company? ✅

If you can remove the logo and the video could still belong to anyone, it probably isn’t saying much about your brand.

Professional can still have personality.

12/08/2026

What’s one piece of tech you’d struggle to work without? 👀

A few of the Click2View team shared theirs:

🎧 Ruslan, Lead 3D Motion Designer: Bose QuietComfort 35 II — five years old and still one of his best tech purchases. Great for focus, travel and blocking out the outside world.

⌨️ Jeko, Content & PR Lead: Mechanical keyboard — four years in, still going strong. Creamy, tactile keycaps make a big difference when you’re typing all day.

✏️ Jet, Creative Director: Huion drawing tablet — for sketching ideas, illustrating and turning them into something digital on the go.

What’s yours? 👇

07/08/2026

Happy National Day, Singapore. 🇸🇬✨

Wishing everyone a wonderful National Day from the Click2View team.

06/08/2026

This weeks behind the scenes with our C2V team! ✨

Account Director Erik and Director Poch on set with Visa.

Visit - www.Click2View.com

31/07/2026

We caught our CEO Simon Kearney for a quick round of This or That when it comes to creators.

What's your take?

Visit - Click2View.com

24/07/2026

One shoot shouldn't give you one video.

It should give you weeks of content.

The best content strategies are planned before the cameras start rolling, with repurposing built in from day one.

More mileage. Better ROI.

Read more about our approach to content strategy → https://click2view.com/services/creative-strategy

17/07/2026

Behind the scenes from last week's shoot. 🎬

A big team effort with multiple setups, props, talent, and plenty happening throughout the day.

Shoutout to Directors Eysham and Poch, Account Director Bryony, and Nadia, Artur, Praveen for getting involved in front of the camera.