31/07/2026
You run a campaign, people click through to the website, and then… they get lost.
Too many pages. Too many messages. Too many places to click.
It is a little like opening a playlist filled with songs you always skip. The good tracks are there, but visitors have to work too hard to find them.
A good website does not need to say everything. It needs to guide people from interest to understanding, and from understanding to action.
Keep the useful tracks. Cut the filler.
Is your website helping your marketing efforts, or making visitors work harder?