Archetype Singapore

Archetype Singapore We are Archetype. We partner with category creators and industry leaders to build the world’s most magnetic brands

Communications, Social Media, Business - your source on how it all comes together in Singapore

Another one in the bag! 🏆 MARKETING-INTERACTIVE’s MARKies Awards Singapore 2026 has awarded Qlik the Silver Award for Mo...
06/05/2026

Another one in the bag! 🏆 MARKETING-INTERACTIVE’s MARKies Awards Singapore 2026 has awarded Qlik the Silver Award for Most Effective Use of B2B Marketing! ⭐

With Qlik’s Travel Guide to Smarter Insights campaign, we brought together our best minds and some seriously sharp creative energy to put a fun, unexpected spin on B2B marketing in the crowded data analytics space.

The result? A head-turning “travel guide” packed with region-relevant insights, practical takeaways, and actionable ideas to help APAC enterprises uncover smarter value from their data.

Two awards in, and this campaign keeps proving the same thing: Insight-led storytelling + unbounded creativity + daring clients & agency = comms that truly shines.

Big thanks to everyone who made this happen. This one was genuinely fun to build—and we’re just getting started 🚀

Instead of smashing deadlines, we switched it up and smashed actual things for a change. 🔨Armed with 30 minutes and a ba...
30/04/2026

Instead of smashing deadlines, we switched it up and smashed actual things for a change. 🔨

Armed with 30 minutes and a bat, we went at old printers, and TVs that have seen better days.

No thoughts, head empty... just pure chaotic energy! ✨

This was honestly a 10/10 team bonding moment. We came back lighter - and oddly more focused!

What’s your go-to reset when work starts piling up?

We’re proud of this one. 🏆 Two PRCA APAC award wins, two very different briefs – but one common thread: communications t...
27/04/2026

We’re proud of this one. 🏆 Two PRCA APAC award wins, two very different briefs – but one common thread: communications that moved the needle.

⭐ Technology Award - Qlik - Qlik's Travel Guide to Smarter Insights: Preparing APAC Enterprises for AI

⭐ Public Sector Award - Singapore Maritime Foundation, Own Your Future - For Me, It's Maritime

With SMF, we tackled relevance — not awareness, by featuring authentic voices and real career journeys. "For Me, It's Maritime" resonated digitally with credible, personal storytelling.

For Qlik’s Travel Guide to Smarter Insights, we cut through the AI and data chatter by offering clarity: a focused guide with useful, actionable content. We delivered practical entry points, region-specific context, and actionable guidance to help APAC enterprises apply smarter insights, not just read about them.

Different sectors, different problems, same approach: insight-led, human-first storytelling built around what the audience needed to hear.

These wins reflect what happens when bold clients meet integrated, insight-led storytelling.

We'd like to say a big thank you to our clients and teams for making this happen and congratulations to PRCA APAC for another successful awards evening! ✨

We recently brought together clients and partners in Singapore for a closed-door session to deep-dive into AI visibility...
09/04/2026

We recently brought together clients and partners in Singapore for a closed-door session to deep-dive into AI visibility – and what it means for communicators today.

As discovery increasingly moves into AI-mediated environments, brand strength is no longer driven by volume alone, but by coherence, clarity and trust. What came through clearly in our discussions is how difficult this is to execute in practice:

🧩 For some, teams are still operating in silos, making consistent visibility hard to achieve

🩺 For others, efforts to improve AI visibility are treating symptoms, not the source – so impact is short-lived, with activity outpacing strategy

🎯 In some cases, signals aren’t aligned — which, in an AI environment, quickly erodes trust

This is what led us to develop VISTA, a consulting lens that helps brands understand their current AI-visibility position, identify what to prioritise, and build a system to stay visible as the landscape continues to shift.

We believe that visibility isn’t a one-and-done task - but something that needs to be sustained.

Thanks to everyone who joined us for an open and thoughtful session.

Read more about our strategic consulting framework and thinking here: https://lnkd.in/e6GVbpts, and keep your eyes peeled for our next VISTA session.

Curious where your brand stands? Let’s connect.

With AI accelerating all that we do — could being human be our real edge?As AI becomes embedded across our industry, emp...
03/03/2026

With AI accelerating all that we do — could being human be our real edge?

As AI becomes embedded across our industry, empathy, creativity and trust matter even more. While AI can speed up outputs, it’s human insight, cultural understanding and thoughtful interpretation that give strategy its depth.

Tomorrow (4 March), our very own Mabel will join the panel at the PRCA APAC Conference 2026 to explore how human-led decision-making and culturally informed communications are shaping the future of our industry.

We’re also proud to share that Marc will be serving as a judge at this year’s conference.

Some of the questions we’ll unpack:

💡 How does cultural understanding shape communication strategies across APAC — and where does it matter most?
💡 How do we balance data-driven recommendations with human instinct?
💡 How do we build credibility when everything moves faster?

📆 Save the date for this exciting session, happening at 9.30am tomorrow.

Galloping into a prosperous Year of the Horse, powered by good food, good fun and even better company. 🐎✨We paused the s...
27/02/2026

Galloping into a prosperous Year of the Horse, powered by good food, good fun and even better company. 🐎✨

We paused the screens for festive games, a hearty feast, a slightly chaotic lo hei, and a vibrant lion dance to welcome the year - all in the spirit of celebration!

As the celebrations coincided with Ramadan, we prepared cookie packs to be enjoyed later at Iftar - making sure the festivities could continue into the evening.

Swipe for a glimpse of the running start we’re off to - strong, steady and ready for the year ahead.

From all of us at Archetype Singapore, wishing you a happy and prosperous Chinese New Year! 🧧🧨

One room, multiple markets, and shared perspectives 🌏Last week, we hosted leadership from Australia and Malaysia, alongs...
05/02/2026

One room, multiple markets, and shared perspectives 🌏

Last week, we hosted leadership from Australia and Malaysia, alongside Jenny Tod, Managing Director of Archetype UK. From sharing our best work to cross-market insights, the conversations were candid, energising, and inspiring.

It was a brilliant start to the year - bringing people together to spark ideas, make connections, and align on the strength of our regional team and what we can achieve together. 🤝❤️

What’s the Inaction Gap really all about?“Sometimes, really well-executed and creative campaigns just don’t drive action...
08/07/2025

What’s the Inaction Gap really all about?

“Sometimes, really well-executed and creative campaigns just don’t drive action.” 🎯

As our very own Deputy Managing Consultant Owen Waters put it, it’s not the idea that fails. It’s the hesitation that follows.

We’ve seen it: brilliant work, beautifully crafted, but still… nothing.
No clicks. No shift. No action.

👉 Swipe to see:
🔹 Why it happens
🔹 How to break it
🔹 What’s really getting in the way

👀 Stay tuned — we’re diving deeper into the Inaction Gap this July.

Ever had a campaign that ticks all the boxes but… nothing happens?That’s the inaction gap — where audience attention fai...
27/06/2025

Ever had a campaign that ticks all the boxes but… nothing happens?

That’s the inaction gap — where audience attention fails to turn into action. We explored this earlier this week at a special event we hosted this week in Singapore.

We hosted a lively discussion around Archetype’s Inaction Gap Framework — built with behavioural scientists to score messages on how well they engage emotion ❤️ and logic 🧠.

A high score means you're not just reaching people: you're inspiring action!

👏 Thank you to our partners who joined us! Curious to learn about the gap? We’re just getting started. 😉

We’re absolutely bursting with excitement here at Archetype Singapore! Two of our APAC leaders have been named winners o...
02/05/2025

We’re absolutely bursting with excitement here at Archetype Singapore! Two of our APAC leaders have been named winners of the inaugural Campaign 50 Over Fifty by Campaign Asia-Pacific! ⭐️⭐️

Congratulations to Mei Ling Yeow, who recently stepped into the role of APAC Head of Strategy and Innovation, and Liz Weselby, Managing Director of Archetype Australia.

In an industry that often chases the next rising star, Mei Ling and Liz are proof that seasoned vision, unwavering confidence, and bold reinvention are the real forces shaping the future of strategic communications and marketing.

We’re proud to stand alongside those who don’t just inspire through their titles, but who build, shape, and lift others as they lead - and even prouder to see women setting a new benchmark for leadership across our industry.

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36 Prinsep Street, #05-01/02
Singapore
188648

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Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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+6566039000

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