16/06/2026
"Just Google it" used to be the golden rule of the internet. Now, the traditional search engine is no longer the default homepage of the internet. According to Search Engine Land, 42% of people already find Google less useful. Over 50% are turning to communities and social platforms instead.
Discovery has evolved into a non-linear loop: scroll, ask, validate. And the order is different for everyone. Is your digital strategy built for the new internet?
Swipe through to see how the new discovery funnel works and what it means for your strategy. Follow us for more digital insights!