For The Optics

08/05/2026

Some projects are more than just campaigns or launch moments, they become part of a much bigger cultural conversation.

Seeing .official show up within spaces like Converge Live, surrounded by conversations shaping the future of business, technology, investment, and performance, felt incredibly aligned with what the brand was always meant to be.

Proud to have captured and helped bring moments like this to life alongside the incredible Elyx team, who have worked tirelessly behind the scenes to build something truly special.

07/05/2026

At .official, no two protocols are the same. Everything is built N-of-1, designed around the individual and that’s the same approach we take with our clients, including how we approached building Elyx itself.

From day one, every layer of the brand, visual narrative, launch approach, and overall experience was intentionally shaped around the vision of what Elyx was meant to become. No templated thinking, no copy-paste ex*****on, because brands at this level shouldn’t feel interchangeable.

Seeing something that started as conversations, concepts, and creative direction now fully come to life as a real-world ecosystem has been incredibly rewarding to witness and capture along the way.

27/10/2025

In conversation on all things luxury, legacy, and vision.

from
Sage advice from the man himself. There’s no such thing as lowering your worth, especially not when you’re . Imparting words of gold to associate deputy editor .maya and a wide-eyed audience, hit the link in bio to read the full conversation with Indian designer at 2025, now in the link in bio.

📹:

26/10/2025

A new chapter in cocktail culture, poured frame by frame.

From sharper serves to bolder stories, we followed , and as they launched the competition across regions, with scenes captured at , .whisper.room.sg, .skypool and .

Not just shaking up drinks. Shaking up what’s next.🍸

06/05/2025

Client: Spartan
Category: Concept Development, Production & Videography
Date: January 2025
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This is where it all begins — the baseline before the storm.
Kicking off with real-time brain mapping by Santiago Brand, followed by an all-out treadmill push — David Watson’s journey starts with the brain in focus and the body under fire.

Spartan
・・・
THE HARD WAY: WATSON’S BRAIN MAPPING – EPISODE 1

Think your tough workouts are just helping you build muscle? Think again.

Join David Watson in Spartan’s The Hard Way series as he explores the fascinating effects of grueling workouts — and doing hard things — on the brain.

05/05/2025

Client: Spartan
Category: Concept Development, Production & Videography
Date: January 2025
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When performance meets pressure, there’s only one way forward: The Hard Way.

Join David Watson as he takes on a brutal test of body and brain — from all-out sprints to jumping jacks in a sweltering sauna, ending with a deep-freeze plunge. Shot at Arctic Fitness in Singapore, with advanced neuro-mapping by Santiago Brand — capturing, in real time, what the brain endures under extreme physical stress.

From concept to final cut, we brought this series to life — blending science, storytelling, and Spartan grit into one sharp narrative.

Stay tuned — Episode 1 drops later today. 🧠🧊🔥

23/10/2024

Client: Patrón x Oracle Red Bull Racing
Category: Videography
Date: September 2024
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The Oracle Red Bull Racing x Patrón Tequila F1 Afterparty at
The Singapore EDITION was the highlight of F1 weekend in Singapore. We captured every exhilarating moment as luxury and excitement collided, with Patrón El Cielo—the world’s first four-times distilled prestige tequila—taking center stage. From the energy of the crowd to the unmatched performances, it was a night of high spirits and unforgettable celebrations. 🏎️🍸✨�

https://youtu.be/Q0TLjDzHGCk

Client: Patrón x Oracle Red Bull RacingCategory: VideographyDate: September 2024-The x F1 Afterparty at was the high...

23/10/2024

🎥✨ Experience the inspiring conversation we captured with Bryan Johnson at 1880, where he boldly reimagines the future of longevity! https://youtu.be/h38bzys6234

In a world where we’re constantly pushing the boundaries of human potential, Bryan shares his groundbreaking insights on redefining what it truly means to live a long, fulfilling life. No filters needed—just pure inspiration and innovative ideas that challenge the norm.

Press play and immerse yourself in this thought-provoking journey with us! 💬

#1880

🎥✨ Experience the inspiring conversation we captured with Bryan Johnson at 1880 Singapore, where he boldly reimagines the future of longevity!In a world whe...

23/10/2024

In conversation with Bryan Johnson, where the motto is simple: Don’t die. A night filled with bold ideas, deep insights, and the relentless pursuit of longevity and innovation.🔬🌍💪🏻

#1880

23/10/2024

Client: Patrón
Category: Videography
Date: August 2024
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Step into the world of Patrón El Cielo with our exclusive event highlight video. 🎥✨ Against the stunning backdrop of CÉ LA VI Singapore, witness the night unfold into a spectacular showcase of sophistication and elegance. From the first pour to the final toast, every moment exuded unmatched luxury and flair. Patrón Tequila El Cielo’s launch was more than just an event—it was an unforgettable celebration of refined taste and premium craftsmanship. 🥂🍾

Press play to relive the magic and immerse yourself in the spirit of the night. https://youtu.be/J1eEHWg4rD0

Client: PatrónCategory: VideographyDate: August 2024-Step into the world of Patrón El Cielo with our exclusive event highlight video. 🎥✨ Against the stunnin...