Media MICE

Media MICE Content Marketing - Advertising - Medical Writing Founded in 2009, Media MICE is an integrated marketing agency currently based in Singapore. We’re young.

Starting out small, we have since grown to a team comprising writers, designers, marketers, strategists and innovators. We believe in providing customized solutions and delivering quality content that helps to set you apart from your clients. In this dynamic and competitive landscape, we’re your best bet in formulating a brilliant marketing plan. Our area of expertise includes content marketing, c

reative events and medical publishing. We’re innovative. We’re passionate about what we do. Drop us an email at [email protected] to work with us.

Guten tag from Nuremberg!The energy is building, the halls are filling, and DOC 2026 is officially here. Media MICE is o...
19/06/2026

Guten tag from Nuremberg!

The energy is building, the halls are filling, and DOC 2026 is officially here.

Media MICE is on the ground, ready to capture the conversations, innovations and moments shaping the future of eye care.

Stay tuned, DOC 2026 has just begun.

19/06/2026

Confidence in the OR doesn’t come from guesswork. It comes from good data.

Dr. Jack M. Chapman broke down how Cassini Ambient and Cassini Guidance System work together to carry accurate measurements from clinic to OR, maintaining data continuity and keeping everything aligned.

The benefits? Fewer adjustments mid-case, smoother workflows and astigmatism outcomes that actually stick.

Less second guessing. More certainty where it counts.

Learn more at cassini-technologies.com

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

Some races are about times. Some are about something bigger. The DOC Charity Run is the latter—a chance to come together...
18/06/2026

Some races are about times. Some are about something bigger. The DOC Charity Run is the latter—a chance to come together for the Hakuna Matata Foundation

That's what makes this one of the most meaningful traditions on the DOC calendar. Stronger runners (including our very own Matt Young) doubling back to cross the finish line with those still making their way. No pressure. No competition. Just people in eye care running together, for each other and for something worth running for.

See you at DOC 2026.

18/06/2026

Myopia management is starting to ask a much bigger question: why wait for progression before intervening?

At HOYA’s MiYOSMART Case Study Contest 2026, Marion Wolff, Dr. Stephanie Kearney and Dr. Vitaliya Zhurba shared how individualized care, early intervention and even pre-myopia management are beginning to shift the field from reactive treatment toward preventive medicine.

From confidence in fitting younger patients to using MiYOSMART lenses alongside prism correction, the discussion made one thing clear: there is no longer a single roadmap for managing myopia, only better ways to personalize it.

Watch the full video here: https://youtu.be/OwMtMeht8Yc

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

16/06/2026

Viscoelastic starts like clumped pasta. Under high pressure during priming with the ViscoInjector™, it turns from a honey-like consistency into water.

At ASCRS 2026, Drs. Shivani Kamat and Billy Pan sat down to talk through what Shear Clear™ Technology is actually doing during viscodilation and why the volume of viscoelastic delivered has only ever been half the story. The pressure-driven process of shear thinning transforms the viscoelastic into a fluid-like material that travels far beyond the canal.

They also address what blanching tells you in real time and why it consistently appears a clock hour or two behind the microcatheter's position. That delay makes complete sense once you understand the shearing process.

The combination of pressurization and shear thinning, Dr. Pan says, puts iTrack™ Advance in a different realm from other canaloplasty devices.

For more, visit nova-eye.com/shearclear-campaign.

The iTrack™ Advance has a CE Mark (Conformité Européenne) and US Food and Drug Administration (FDA) 510(k) for the treatment of open-angle glaucoma.

INDICATIONS (USA): The Nova Eye iTrack™ Advance is indicated for fluid infusion or aspiration during surgery. The Nova Eye iTrack™ Advance is indicated for the cutting or disruption of the trabecular meshwork during goniotomy procedures.* The Nova Eye iTrack™ Advance is indicated for catheterization and viscodilation of Schlemm’s canal to reduce intraocular pressure in adult patients with open-angle glaucoma.

The ab interno surgical technique is not an on label indication for the iTrack™ Advance in the USA.

*The iTrack™ Advance cutting function (goniotomy) is a Class 1 510(k) exempt device function that is not specifically indicated for the reduction of intraocular pressure (IOP) or the treatment of open-angle glaucoma.
INDICATIONS (International): The Nova Eye iTrack™ Advance is indicated for fluid infusion or aspiration during surgery. The Nova Eye iTrack™ Advance is indicated for catheterization and viscodilation of Schlemm’s canal to reduce intraocular pressure in adult patients with open-angle glaucoma.

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

Nova Eye Medical

15/06/2026

What do motorcycles, refractive surgery and building an eye care empire have in common? Quite a lot, according to Dr. Sri Ganesh.

In this MICE TV video, Matt Young sat down with the renowned surgeon, educator and entrepreneur for a conversation that took a few unexpected detours, from motorcycle adventures across Patagonia and Morocco to the evolution of refractive surgery and the secrets behind building a culture of excellence.

Along the way, Dr. Ganesh shared insights on technology, mentorship, charitable eye care and finding balance in a life lived at full throttle. Trust us, this is one ride worth joining.

Subscribe for more from Media MICE: www.youtube.com/

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

15/06/2026

Sun's out. Charts out. And the chaos? Also very much out to play.

COOKIE 23 takes on The Summer of Clear Vision, where the busiest season in optometry meets the clinicians who refuse to let it win.

From savvy ODs turning no-shows into breathing room and scheduling mayhem into strategy, to digital eye strain unpacked as a full-system overload, to AI coming for the friction that quietly kills practice growth.

And that's only a taste.

Sharp thinking. Ground-level solutions. And a reminder that summer in optometry is a…different kind of demanding.

These are just the crumbs. Hungry for more? Read the full issue at https://issuu.com/mediamice/docs/cookie_23_the_summer_of_clear_vision?fr=xKAE9_zMzMw

12/06/2026

Nuremberg changed how the world measured time. Now, a new innovation arrives…

At DOC 2026, Ophtec unveils Horizon Go, designed for broader visual range, ultrathin fit and performance without compromise.

Function. Simplicity. Trust. All in perfect harmony.

Experience the launch of Horizon Go at DOC 2026.
📍 Booth B7, Hall 7A | Nürnberg Convention Center, NCC Ost
📅 DOC 2026 | June 18–20, 2026
🕞 First Launch: Thursday, June 18 at 3:30 PM

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

12/06/2026

Good distance vision is no longer the end of the cataract conversation.

In this surgeon-to-surgeon discussion, Dr. Cathleen McCabe and Dr. Michael Patterson shared how the Bausch + Lomb enVista Aspire™ is fitting into real-world cataract practice, from stronger intermediate vision and minimal nighttime visual disturbance to the growing importance of low-cylinder astigmatism correction.

The conversation also explored how surgeons are simplifying chair-side discussions as patient expectations shift toward vision that performs across screens, dashboards and daily life—not just the distance chart.

Visit bauschsurgical.com/ for more information.

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

Bausch + Lomb

11/06/2026

Post-refractive eyes don't forgive a miss. Your lens choice shouldn't either.

At ASCRS 2026, Dr. Shamik Bafna and Dr. Abinaya Thenappan sat down to discuss the decisions that matter most in post-refractive eyes, covering:

-Managing residual astigmatism in post-refractive patients
-Surgical technique and handling
-Discussing premium IOLs with patients
-Hydrophilic acrylic IOLs
-Where RayOne EMV Toric fits in practice

Real cases. Real decisions. Real outcomes.

Learn more at rayner.com/us/

This content is intended exclusively for healthcare professionals and eye care practitioners. It is not intended for the general public. Products or therapies discussed may not be registered or approved in all jurisdictions, including Singapore.

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