Light Years Comm

Light Years Comm Ideas inspired by instinct, sharpened by insights, and shaped for today’s always-on consumer.

Launching the flagship New Era Singapore store in Bugis Junction, we held a block party for street culture.The centrepie...
22/09/2026

Launching the flagship New Era Singapore store in Bugis Junction, we held a block party for street culture.

The centrepiece: a mural by Lydia Yang | Singaporean Visual Designer & Illustrator, embodying the vibrant culture at the core of Bugis. On one side, the fully coloured piece formed a backdrop for a photo booth. On the other, a black and white version for guests to colour in throughout the night; a canvas for creativity, community, and spontaneity.

Hosted by omarKENOBI, live performances from ABANGSAPAU, street dance crew LEO, and PRAV kept the party going. Sandos and drinks from Hello Arigato kept guests fuelled.

A Cap Bar capped off the night. Guests customised their headwear with beads, jewellery, chains, pins and more – their one-of-one memento from a one-of-one launch.

Subtle from afar. Striking up close. The new CASIO G-SHOCK SINGAPORE 🇸🇬 BOLD CAMO line plays with this tension: Blend In...
14/09/2026

Subtle from afar. Striking up close.

The new CASIO G-SHOCK SINGAPORE 🇸🇬 BOLD CAMO line plays with this tension: Blend In, Stand Out. We turned that idea into a cultural gathering point for creatives who embody this juxtaposition.

We partnered with creators across rap, street fashion, and dance to take over CHAMBER. Each showcased the BOLD CAMO and its ethos within their own worlds, outfits, and stories.

Every detail was designed to reward those who look a little closer. Camo-print walls with gold accents nodded to the details that make this a standout collection. Hidden ‘G’s granted guests the chance to win their very own BOLD CAMO timepiece. Throughout the evening, guests also customised camo bandanas, enjoyed matcha and sandos from Hello Arigato, and captured holographic photos together.

The best details don’t always demand attention. Sometimes it takes a hidden ‘G’ that blends in to stand out.

Our work on adidas Orchard Ignition began with one vision: to paint the town purple.We launched the adidas x Mercedes-AM...
10/09/2026

Our work on adidas Orchard Ignition began with one vision: to paint the town purple.

We launched the adidas x Mercedes-AMG PETRONAS F1 Team Vanda Bloom Collection in the heart of Singapore; placing it at the centre of motorsport, music, culture, style, and fashion.

As the lead creative agency, we worked with adidas’ Southeast Asia and Singapore teams to drive programming, visual identity, communications, and public & media relations for the event. Together, we turned Orchard Road into an actual race track for Frederik Vesti🇩🇰 and BABYMONSTER (베이비몬스터). Built a functioning Pop-Up Garage Display. And organised a Fan Festival to cap off the weekend.

All made possible with our incredible partners Mercedes-AMG PETRONAS F1 Team, Mercedes-Benz Singapore , Unearthed Productions , OCA, and more.

We set out to make a whole lotta noise about the Vanda Bloom Collection. From the roar of the V8 engine to cheers from loyal Monstiez, it sounds like we succeeded.

From the beginning, our adidas Singapore x FAS campaign was built on one phrase: “Satu Nada”. One heartbeat. A chant; a ...
04/09/2026

From the beginning, our adidas Singapore x FAS campaign was built on one phrase: “Satu Nada”. One heartbeat. A chant; a mantra; a rallying call borne from fans themselves to rouse our Lions at every game.

We turned the song into a solid symbol. Working with local artist Founder of ZNC , we created a graffiti-inspired wordmark to carry the chant from the stands to the streets.

It underscored every element in our campaign – including our launch film.

The wordmark revealed itself for the very first time in the week before launch – alongside our locker room installation on Orchard Road.

Its striking design commanded attention.

For loyal Lions fans, it captured so much more: their song come to life, their presence immortalised, and their speculation soon to come true.

“Satu Nada” became the beating heart of our campaign. It was never more evident than the morning of our launch.

A single prompt, impromptu, from host Joakim Gomez was all it took for our fans – and National Team Legends – to join in.

Our campaign reached its crescendo at Jalan Besar Stadium on 7 August: Singapore’s first home game in the new kit. Fans appeared in droves, already wearing the kit and fanwear. We set up a merch zone for more to join the action.

A tifo of the kit was proudly unfurled by Supporters of 🦁🇸🇬; the chant circling the stands with galvanised fervour throughout the game…and all of Singapore’s hearts.

The Satu Nada FilmWhen we created the launch film for Singapore’s new National Kit, we had one clear objective: make mil...
20/08/2026

The Satu Nada Film

When we created the launch film for Singapore’s new National Kit, we had one clear objective: make millions of Singaporeans feel like it belongs to them.

Swipe for a glimpse at all our film stands for; produced in collaboration with adidas Singapore FAS Abundant Productions

A grandfather narrates. This is a fire that has stayed lit for generations of fans; now entering its newest era.

“We fight for it, we bleed for it.”

With a single line, Gavin Lee speaks to the passion, grit, and sacrifice that players past and present have displayed for the nation.

“The ones that came before you.”

Honouring the legends who have brought us to where we are today. Among them: Fandi Ahmad, Lim Tong Hai, Lee Man Hon, Daniel Bennett, Shahril Ishak, Nazri Nasir, Steven Tan, and Aleksandar Duric.

“SATU NADA! SATU SINGAPURA!”

An anthem that connects the fans who show up at every game, cheering as one. Featuring Singapore’s very own Supporters of 🦁🇸🇬.

09/07/2026

Foundations should be easy. It should care for your skin, adapt to your lifestyle, and offer all-day coverage with minimal fuss.

Through candid content from creators of all walks of life, we showcased the adaptability of the new Make Up For Ever HD Skin-Balancing & Perfecting Foundation, especially in our hot and humid climate.

The new foundation from Make Up For Ever is set to be the new go-to for every skin type. Built with an adaptive formula that offers hydration and shine control, it’s easy to use and easy to wear.

On social media, the journey is the content. Now that the perfect image is generated in seconds, audiences are drawn to ...
04/06/2026

On social media, the journey is the content. Now that the perfect image is generated in seconds, audiences are drawn to the details and intricacies behind the making: the process, the detail, the human reasoning behind each decision.

When it came to unveiling High Table Vol. 3 by Two-Michelin-Star chef Sun Kim, we brought viewers through each delicate step, with the head chef of META narrating every deliberate move.

Over three chapters, the series traced the inspiration rooted in each dish, the carefully considered intention that holds the menu together, and the refined culinary techniques that reveal what makes META’s kitchen distinct.

Customising apparel isn’t new. But for today’s creative youth, uniqueness is the baseline for anything worth wearing. So...
22/05/2026

Customising apparel isn’t new. But for today’s creative youth, uniqueness is the baseline for anything worth wearing. So we made that the core of New Era’s VivoCity store launch.

At The Cap Bar, guests customised caps from a spread of accessories – beads, pins, chains and more – with motifs borrowed from pop art, femmecore, hip‑hop and other subcultures.

The range wasn’t just about having something for everyone, but about everyone having a one‑of‑one.

Complementing the experience, the RE:CAP programme invited visitors to donate old caps in exchange for a voucher, with each piece handed over to to be reworked into one‑of‑a‑kind upcycled tote bags, set to be released at a later date.

Running culture is no longer a subculture. It’s THE culture. And the adidas Adizero EVO SL EXO has become its defining s...
11/05/2026

Running culture is no longer a subculture. It’s THE culture. And the adidas Adizero EVO SL EXO has become its defining symbol, perfectly straddling performance and street fashion like no other footwear.

We took that moment and built a world around it.

RUN-WAY, anchored at the ArtScience Museum, is our observational study of the communities that have claimed the Adizero EVO SL as their own.

Partnering with Limited Edt, we developed a multi-sensorial experience that relays our cultural observation through a 15‑minute digital runway, four‑metre scaffolding installation, live DJ set and make up station. Each of these were anchored by their capacity to bridge running and runway.

People don’t form connections with brand. They connect with personalities. We transformed SUSS ARomas into a world ancho...
04/05/2026

People don’t form connections with brand. They connect with personalities.

We transformed SUSS ARomas into a world anchored by six personalities, each with a rich story to share. From a criminal defence lawyer to a director of youth services, their stories were connected by a single truth - that SUSS Alumni are forces for social good.

Through candid conversations and social challenges, viewers didn’t just watch — they connected with the personalities and stories on screen. Edited to feel native across Facebook, Instagram, and LinkedIn, the series struck a chord: one video alone has surpassed 40K views, while sending a message that SUSS Alumni as genuine change makers in their communities.

Address

601 MacPherson Road #05–09 Grantral Complex
Singapore
368242

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00

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+6567472810

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