Light Years Comm

Light Years Comm Ideas inspired by instinct, sharpened by insights, and shaped for today’s always-on consumer.

On social media, the journey is the content. Now that the perfect image is generated in seconds, audiences are drawn to ...
04/06/2026

On social media, the journey is the content. Now that the perfect image is generated in seconds, audiences are drawn to the details and intricacies behind the making: the process, the detail, the human reasoning behind each decision.

When it came to unveiling High Table Vol. 3 by Two-Michelin-Star chef Sun Kim, we brought viewers through each delicate step, with the head chef of META narrating every deliberate move.

Over three chapters, the series traced the inspiration rooted in each dish, the carefully considered intention that holds the menu together, and the refined culinary techniques that reveal what makes META’s kitchen distinct.

Customising apparel isn’t new. But for today’s creative youth, uniqueness is the baseline for anything worth wearing. So...
22/05/2026

Customising apparel isn’t new. But for today’s creative youth, uniqueness is the baseline for anything worth wearing. So we made that the core of New Era’s VivoCity store launch.

At The Cap Bar, guests customised caps from a spread of accessories – beads, pins, chains and more – with motifs borrowed from pop art, femmecore, hip‑hop and other subcultures.

The range wasn’t just about having something for everyone, but about everyone having a one‑of‑one.

Complementing the experience, the RE:CAP programme invited visitors to donate old caps in exchange for a voucher, with each piece handed over to to be reworked into one‑of‑a‑kind upcycled tote bags, set to be released at a later date.

Running culture is no longer a subculture. It’s THE culture. And the adidas Adizero EVO SL EXO has become its defining s...
11/05/2026

Running culture is no longer a subculture. It’s THE culture. And the adidas Adizero EVO SL EXO has become its defining symbol, perfectly straddling performance and street fashion like no other footwear.

We took that moment and built a world around it.

RUN-WAY, anchored at the ArtScience Museum, is our observational study of the communities that have claimed the Adizero EVO SL as their own.

Partnering with Limited Edt, we developed a multi-sensorial experience that relays our cultural observation through a 15‑minute digital runway, four‑metre scaffolding installation, live DJ set and make up station. Each of these were anchored by their capacity to bridge running and runway.

People don’t form connections with brand. They connect with personalities. We transformed SUSS ARomas into a world ancho...
04/05/2026

People don’t form connections with brand. They connect with personalities.

We transformed SUSS ARomas into a world anchored by six personalities, each with a rich story to share. From a criminal defence lawyer to a director of youth services, their stories were connected by a single truth - that SUSS Alumni are forces for social good.

Through candid conversations and social challenges, viewers didn’t just watch — they connected with the personalities and stories on screen. Edited to feel native across Facebook, Instagram, and LinkedIn, the series struck a chord: one video alone has surpassed 40K views, while sending a message that SUSS Alumni as genuine change makers in their communities.

20/04/2026

Colour is having its moment, and it’s not going anywhere.

We partnered with creators who embrace colour to demonstrate what’s possible with Make Up For Ever’s latest Artist Liquid Colors and Artist Color Pencils.

Make Up For Ever offers the one tool for every look, whether it’s signature lip combos or Zara Larsson-inspired maximalism. It’s the go-to artistic brand for bold, individual expression.

We laced up with for a 5KM community run led by Easy Pace Run Club at Open Door Store, reintroducing the Adizero EVO SL...
31/03/2026

We laced up with for a 5KM community run led by Easy Pace Run Club at Open Door Store, reintroducing the Adizero EVO SL and its ‘Feel Fast’ ethos.

We handled the experience end-to-end: venue branding, plinth displays, and customisation touchpoints.

With Prav on the decks, the space came alive with good vibes as runners customised their running bandanas and sipped on drinks by Waterloo Coffee.

The perfect way to kick off the weekend and Feel Fast!

From conceptualising the shoot to being on ground in Jakarta with a regional cast and crew from Singapore, Malaysia and ...
19/03/2026

From conceptualising the shoot to being on ground in Jakarta with a regional cast and crew from Singapore, Malaysia and Indonesia, we wanted to capture that familiar warmth of balik kampung reunions in adidas’ SS26 Hari Raya campaign.

Swipe to the end to see the Raya green packet we designed! We created these so that every duit raya exchange between families carries the spirit of Eid al‑Fitr: full houses and even fuller hearts (and for the kids, fuller pockets).

Natalie Dau completed an extraordinary run across Peninsular Malaysia in the latest chapter of her Project 1000 initiati...
18/03/2026

Natalie Dau completed an extraordinary run across Peninsular Malaysia in the latest chapter of her Project 1000 initiative, covering 739.88 kilometres in 6 days, 16 hours, and 37 minutes.

This effort is now pending Guinness World Records verification for the ‘Fastest Crossing of Peninsular Malaysia on Foot’, breaking the previous record she herself set in 2024.

Light Years is glad to have been part of this journey, supporting her by leading press communications, designing the exclusive adidas x Project 1000 tees, and managing branding touchpoints for the official celebratory run at The Westin Singapore.

Congratulations to for the momentous achievement! We’re grateful to play a small part in a run that’s anything but small.

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To unveil the new HighHouse cocktail menu, we turned 25 cocktails into a visual journey across Vietnam, Japan, Indonesia...
06/03/2026

To unveil the new HighHouse cocktail menu, we turned 25 cocktails into a visual journey across Vietnam, Japan, Indonesia, Thailand, India and the Philippines.

We begin by capturing the preparation process, before zooming in to capture the finer details that define the cocktail. Through close-ups of textures, garnishes and the cut of the glassware, each still brings out the craft and character of the drink – allowing it to stand out like a headliner on the menu.

For the Year of the Horse, we saddled up with adidas to design this Key City Tee drop. We built two stories: a scene whe...
01/03/2026

For the Year of the Horse, we saddled up with adidas to design this Key City Tee drop. We built two stories: a scene where twin horses sweep across rolling hills and clouds, and a stallion drawn in gestural linework with three stripes woven into its mane.

Every frame, stroke and motif was crafted in-house, fusing familiar references like traditional calendars and calligraphy into tees made for reunion dinners – and the rush to the next one.

Horses, after all, are out of the gates fast and look good in every photo finish.

Address

601 MacPherson Road #05–09 Grantral Complex
Singapore
368242

Opening Hours

Monday 09:00 - 19:00
Tuesday 09:00 - 19:00
Wednesday 09:00 - 19:00
Thursday 09:00 - 19:00
Friday 09:00 - 19:00

Telephone

+6567472810

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