Ryo Leong - Content Play Narrative Marketer

Ryo Leong - Content Play Narrative Marketer Gen X Narrative Marketer helping Gex X marketers MAKE SENSE of digital and content marketing and to direct their brand narratives.

Follow this page for content marketing strategy insights, thoughts and tips.

㊗️😄➕🐴、🧧➕🐴、💰➕🐴、🥂➕🐴喜气加码、福气加码、财气加码、成功加码！Happy Chinese New Year!
16/02/2026

㊗️
😄➕🐴、🧧➕🐴、💰➕🐴、🥂➕🐴
喜气加码、福气加码、财气加码、成功加码！

Happy Chinese New Year!

Late to the trend #2016 ‘cos I’m not one to follow trends. 😅But 2016 was an eventful year. 1. Had a lovely trip to Japa...
25/01/2026

Late to the trend #2016 ‘cos I’m not one to follow trends. 😅

But 2016 was an eventful year.
1. Had a lovely trip to Japan
2. Yamazaki 18 was luxurious but still not out of reach.
3. Bid farewell officially to the “dungeon” in South Wing of Caldecott
4. Had a crazy period working on Rio Olympics (only pic I have that is not sensitive… no prizes for guessing what is J.S on the board)
5. Self published a book on rest in Christian context.
6. Picked up Best Preschool program as a commissioning editor
7. Had okto Cup finals at Padang.

Lots of memories. And a special “beer” to Remesh who has left us. I still remember your comment that I was sharing sacred space in the conty with 4 generations of sports producers.

We simply have too much distractions from our devices these days. Discipline and commitment is simple (in theory) and ha...
24/01/2026

We simply have too much distractions from our devices these days. Discipline and commitment is simple (in theory) and hard (in ex*****on). Managing our lives is a real challenge!

I’ve made a decision to embark on a journey where discipline and commitment is the crucial key to success. Posting this as a declaration of intent. Please throw this back at me if you find me slacking off. 🙏🏼😅

Taste and quality aside, has anyone ever considered the fact that the colour of the tray itself can have a huge impact?C...
16/01/2026

Taste and quality aside, has anyone ever considered the fact that the colour of the tray itself can have a huge impact?

Colours like aqua-green will NOT make food appetizing.

“Blue, green, and purple generally have a soothing effect and can even lower hunger. Less often seen in natural foods, excluding some fruits such as blueberries, these colder tones might make them less mentally connected with hunger.”

I think this can be a good case study for design students and even for root cause analysis studies.
intlschool

Singapore is hot. But it doesn’t mean we don’t need warm wishes and greetings for one another.Merry Christmas everyone! ...
23/12/2025

Singapore is hot. But it doesn’t mean we don’t need warm wishes and greetings for one another.

Merry Christmas everyone!

❤️

I walked steadily towards the goal.The goal stayed consistently away.I realize I’ve been looking at a picture of the goa...
25/10/2025

I walked steadily towards the goal.
The goal stayed consistently away.
I realize I’ve been looking at a picture of the goal.
Should I focus on the journey or the goal?

Attempting to conjure a story using

Is my mind corrupted? I thought I saw outright human trafficking using a truck… 🤦🏻‍♂️😅
12/09/2025

Is my mind corrupted? I thought I saw outright human trafficking using a truck… 🤦🏻‍♂️😅

Hopped on to the bandwagon of creating an action figure of myself. What I’ve learned from the experience:1. You just nee...
06/09/2025

Hopped on to the bandwagon of creating an action figure of myself. What I’ve learned from the experience:

1. You just need to copy the prompt. But it also means you are creating something just like everyone else who is using the same prompt.

2. For best results, you need good source material to work on. Creating something out of nothing (ie., text to image) is not ideal.

3. You need to know how to describe what you want. AND direct the photography (ie., be a DOP).

So, yes, Gen AI is powerful but we need to have “bilingual ability” (using the metaphor from Min Josephine Teo’s speech).

Have you tried this latest viral trend?

PS: image generated using nano banana.

Happy 60th Singapore 🇸🇬!!Proud to call you home!AI generated plastic figurine. 😊
09/08/2025

Happy 60th Singapore 🇸🇬!!
Proud to call you home!

AI generated plastic figurine. 😊

Digital is the disrupter of business. Many see the disruptions in the form of "digital products". But if we look deeper ...
03/06/2025

Digital is the disrupter of business. Many see the disruptions in the form of "digital products". But if we look deeper into poster case studies like Netflix, AirBnB, Uber etc, we will see that digital has transformed "products" into "services".

Different parts of the value chain are transformed for effectiveness and efficiencies. The way customers access and consume solutions (vis-a-vis products) are transformed.

In essence, Digital Transformation is Business Transformation.

Anything wrong with the design arrangement here? 🙄
16/04/2025

Anything wrong with the design arrangement here? 🙄

Found this in our supermarket.Does it mean the contents were shipped from Singapore to UK, packed there and shipped back...
14/04/2025

Found this in our supermarket.

Does it mean the contents were shipped from Singapore to UK, packed there and shipped back here for sale? 😱

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