28/09/2026
And that’s a wrap on a little adventure with Winnie the Pooh!
The NTUC FairPrice x Disney Winnie the Pooh “Little Blooms, Big Adventures" campaign has officially come to an end, and we’re proud to have been part of bringing this much-loved collection to life.
The campaign brought together Disney IP, retail engagement and collectible merchandise, giving customers the opportunity to take home a little piece of the Hundred Acre Wood. 💛
Behind the collection, Axxel Marketing supported the campaign across licensed merchandise sourcing, product development, production coordination and ex*****on, working closely with partners to turn the campaign concept into tangible products ready for customers to collect and enjoy.
A successful campaign is more than the products customers see, it’s the planning, partnerships and ex*****on behind them.
A big thank you to NTUC FairPrice, Disney and all our partners involved, and a special shoutout to our Axxel team for making it happen!
Planning your next licensed merchandise campaign, loyalty programme or retail activation?
Talk to our team to turn your campaign idea into something customers can experience, collect and remember!
