05/06/2026
Earlier this week, in conjunction with the launch of Council’s Design 2035 Masterplan, we had the honour of being invited to share about REINVENTION, our festival and district activation with .
It was humbling and honestly quite heartening to see how the spirit of REINVENTION sits alongside the larger ambitions of the masterplan - for example to strengthen design not only as an industry, but as a way to connect communities, shape culture, deepen national identity, and bring creativity, science, technology and innovation closer to the public.
We shared how REINVENTION was more than an event, but a platform for world-building, placemaking and meaningful encounters, where communities could gather, participate, uncover and experience design on their own terms.
We are especially delighted that many of the designed experiences continue to resonate long after the lights went down.
As we toured DesignSingapore’s beautifully designed, carefully considered and meticulously created new office environment with .sg and the DSG team, it was also a lovely moment to reflect on the future of design in Singapore, and how design can care for, impact, shape and amplify not only industries, but also communities, culture and everyday life.
Grateful to DesignSingapore Council for the invitation, and to Singapore Science Park for continuing to believe in what the local design sector and community can grow into.
All too often at OE, we talk about what it takes to Make Meaningful Matter. Moments like this continue to be a reminder that design is often equally about the ‘what’ and the ‘how’ - how thoughtful and well-crafted.. as well as how people-centred, community-minded and anchored in a wider sense of care and responsibility.
