A well-rounded marketer and publicist with a keen understanding of today’s media landscape; Daniel’s 360° expertise in strategic communications, content creation, influencer engagement and integrated marketing solutions has resulted in effective, memorable campaigns for local and regional lifestyle companies. Daniel’s career began at The Lo & Behold Group, where he spearheaded the opening of The Black Swan—a 1920s art deco grand bistro and bar—and the modern-day makeover of Singapore’s first standalone rooftop bar Loof. He was also responsible for optimising groupwide social media efforts, forging strategic brand partnerships, producing thematic events, generating sales leads, and managing the group’s membership programme. As a publicist, Daniel has helped establish the profiles of leading hospitality brands and personalities including award-winning restaurant bar Tippling Club by chef Ryan Clift, multi-concept lifestyle destination 1-Altitude, private members club Straits Clan, and local urban farming food project Open Farm Community by entrepreneur Cynthia Chua (Spa Esprit Group). He has also launched successful openings and campaigns for hotels in Singapore—from luxury heritage hotel Six Senses Duxton to lifestyle design hotel M Social Singapore—as well as amplified trade presence in Southeast Asia for global hotel giants such as Dream Hotel Group and Millennium Hotels and Resorts. In the business of travel, he has worked with bespoke travel planner Amala Destinations, Finland’s flag carrier Finnair, and Visit Monaco in Southeast Asia. A firm believer of having a story and telling it right, Daniel has helped brands develop compelling narratives and branded content through creative copywriting and social media management. His professional portfolio spans various industries, from homegrown furniture label Scene Shang to organic luxury beauty brand FrankSkincare, as well as lifestyle footwear brand Converse and boutique music agency The Council.
