24/08/2026
When your business sells a complex service, the hardest part of marketing is often quite basic. You need customers to actually understand what you do.
Ching Hwee, founder of PC Dreams and sustainability tech brand MyHalo, ran into this exact issue. MyHalo offers second-life solutions for electronics to reduce e-waste.
After managing marketing internally for a while, he realized his team needed outside expertise to grow further. That is when MyHalo came back to WECOFA to run their Xiaohongshu marketing.
Here is why Ching Hwee trusts WECOFA to deliver:
• Simplifying complex ideas: WECOFA breaks technical sustainability services into simple, bite-sized posts that everyday customers care about.
• Customer-first messaging: Content is written around what buyers want to read and learn, not corporate announcements.
• Sharp market sensing: WECOFA brings fresh market insights to complement his team's deep technical knowledge.
Watch the full clip above to hear Ching Hwee share his experience.
If you want to turn complex products or services into clear, high-converting content, let us chat.