Four Media

11/08/2022

✨Gaining Chinese consumers’ trust in Singapore’s popular healthcare brand with Chinese social media  ✨

KINOHIMITSU is a well-known brand in Singapore that focuses on functional beauty supplements, which includes various collagen supplements, bird's nest and detox enzymes. With the help of FOUR MEDIA, KINOHIMITSU opened its official social media accounts on all major Chinese platforms, and carefully planned its copywriting, graphics and lucky draw giveaway.  
 
🔸Platforms: Xiao Hong Shu, Sina Weibo, WeChat Official Account, Tmall 
 
✨RESULTS ACROSS 3 PLATFORMS ✨ 
✅ Achieved > 20k Followers  
✅ Views: > 80K 
✅ 👍🏻 & Share: > 10K 
✅ Engagement: > 400 
 
 
✨Strategies✨ 
1⃣️ Cross-platform official account creation 
➡️ Many Chinese consumers rely on social media platforms to learn about a brand new to them. To quickly increase brand awareness, FOUR MEDIA opened social media accounts on three platforms for KINOHIMITSU.  
➡️ The creation of official accounts allowed consumers to receive the latest and most accurate information about the product faster, while building trust between users and the brand. 
 
2⃣️ Content Planning 
➡️ FOUR MEDIA created customized content for KINOHIMITSU to increase users' awareness of the brand. FOUR MEDIA not only delivers product information to users, but also intersperses daily tips to build a close relationship with users and improves customer’s loyalty.  
 
3⃣️ Campaign Planning 
➡️ Event planning is also one of the key aspects of marketing operations, as brands can promote their brands through events to gain more traffic and quickly increase brand awareness and recognition. 
 
4⃣️ KOL Operation 
➡️ Through cooperation with KOLs, KINOHIMITSU is able to increase the coverage of users and let more potential customers see the products, and the trust between KOLs and fans makes it easier for the products to be planted in the fan base.  

03/08/2022

✨Increasing Chinese consumers’ spending for Singapore’s top travel retail operator with Chinese social media marketing✨

The spending power of Chinese consumers has increased significantly in recent years, and the Chinese market has increased its share of the global market. In addition to this, the number of Chinese tourists visiting Singapore each year before the epidemic was as high as 3.6 million.  
 
🔸Platforms: Xiao Hong Shu, WeChat official account, Weibo 
 
✨RESULTS ACROSS 3 PLATFORMS ✨ 
✅ Achieved > 130k Followers  
✅ Views: > 200K 
✅ 👍🏻 & Share: > 120K 
✅ Engagement: > 500 
 
✨Strategies ✨
➡️ Chinese consumers are more likely to be attracted by new product information and discount activities, therefore FOUR MEDIA’s team will focus on promoting these two areas to provide users with the latest and most authoritative information in our writings.  
 
➡️ We will also travel to the stores every week to take the latest photos of the products and post them on different platforms to attract Chinese consumers. 
 
➡️ In addition to creating and writing long-form images and copy, FOUR MEDIA helped Shilla Duty Free place infomercials on WeChat and other platforms to maximize the exposure of the brand. 
 

27/07/2022

✨How can the Singapore F&B industry target Chinese Consumers with Xiao Hong Shu? ✨
 
Using Xiao Hong Shu to search for restaurants has become a habit for Chinese people in Singapore. According to statistics, there are now more than 100,000 registered users of Xiao Hong Shu in Singapore, and 8️⃣0️⃣% of them are women. 
 
To expand the reach of the NOVMEN restaurant group among Chinese consumers, FOUR MEDIA helped the group launch and operate its official Xiao Hong Shu account to promote its restaurants. 
 
✨Strategies✨ 
1⃣️ Food quality & Environment 
➡️Restaurant offers and dining environment are key to attracting Chinese consumers, so 4Media focused its promotional efforts on its Coq and Balls bar and restaurant, the high-end chic Amano and the affordable Thai Me Up, attracting female consumers to visit the restaurants through graphic content showing the restaurant environment and discounted set menus. 
 
2⃣️ Short Video Planning 
➡️At the same time, FOUR MEDIA also capitalized on the current short-form video trend by using short and fast videos to present these contents and invited local Singaporean staff of NOVMEN Restaurant Group to participate in the filming, preserving the characteristics of Singapore's Chinese language and presenting the original local customs. 
 
3⃣️ Monthly Online Event 
➡️In addition, FOUR MEDIA helps the group to hold monthly online lucky draw fan benefits to attract users to participate and increase their goodwill thus attracting them to visit the restaurant. 

25/07/2022

We are delighted to announce that we have won 2 awards at the Agency Of The Year held by Marketing-Interactive last Friday night.

1. MarTech Agency of the year
2. Local Hero MarTech Agency of the year

On top of that, we are also shortlisted as one of the finalists in the category of eCommerce Agency of the year!

Huge thanks to our partner Skubbs Pte Ltd Digital Agency Marketing, Web & App Devt, Business Solutions for working hard together with us on the project.

20/07/2022

✨ How can Singapore’s largest children’s playground operator target Chinese consumers with precision? ✨

Kiztopia, the largest children's playground operator in Singapore, with more than half of its visitors being Chinese mother in Singapore. In order to reach its target users more precisely, FOUR MEDIA helped Kiztopia to open and operate its official Chinese social media accounts. 
 
🔸Platforms: Xiao Hong Shu, Sina Weibo, WeChat Official Account 
 
✨RESULTS ACROSS 3 PLATFORMS ✨ 
✅ Achieved > 9k Followers  
✅ Views: > 120K 
✅ 👍🏻 & Share: > 10K 
✅ Engagement: > 550 
 
✨Strategies✨ 
1. FOUR MEDIA not only writes graphics that fit Kiztopia's lively and cute brand tone, but also shoots and produces short videos with interesting content based on Chinese consumers' preferences and habits to promote Kiztopia's stores, services and events in Singapore in a lively way. 
 
2. The majority of Chinese mothers in Singapore are also active on Xiao Hong Shu, which has become the main communication forum between Kiztopia and them, as they love to share their parenting life and search for all kinds of parenting information. 
 
3. At the same time, FOUR MEDIA has been creative in the layout of Kiztopia's WeChat official account, adding cartoon characters and art fonts to the tweets to make the overall style childish. Monthly online lucky draw fan benefit activities were held to attract users' participation and increase the brand's communication in the WeChat circle of friends. 
 
In addition, FOUR MEDIA cooperated directly with the overseas team of Sina Weibo to enhance the brand exposure with Weibo live broadcast and short video sharing.

12/07/2022

✨Helping Singapore’s top whitening skincare brand Crystal Tomato triumph in the China market✨ 

Crystal Tomato is a famous whitening skin care brand in Singapore, sold in more than 3️⃣0️⃣ countries and regions worldwide.

Whitening is a top priority for many women, and in order to expand the brand into the Chinese market, Crystal Tomato partnered with FOUR MEDIA to open up Crystal Tomato's China market through Chinese social media and a Tmall flagship store. 
 
🔸 Platforms: Xiao Hong Shu, Sina Weibo, WeChat Official Account, Tmall, Baidu 
 
✨RESULTS ACROSS 3 PLATFORMS ✨ 
✅ Achieved > 20k Followers  
✅ Views: > 250K 
✅ 👍🏻 & Share: > 50K 
✅ Engagement: >600 
 
✨Strategies✨ 
1. Cross-platform official account creation 
➡️ FOUR MEDIA opened social media accounts for Crystal Tomato on three platforms, which were used to increase the brand's exposure 
 
2. Copywriting and visual planning 
➡️we interspersed some whitening tips and professional advice from doctors to make the account more lively and interesting, building a close relationship with users and improve consumer’s loyalty 
 
3. E-Commerce Operation 
➡️With a social media platform to serve as promotion and diversion, FOUR MEDIA helped Crystal Tomato to open an official Tmall period store, bringing Crystal Tomato closer to the Chinese consumers 
 
4. Event Planning 
➡️ We helped Crystal Tomato run a successful Tmall 11.11 campaign as well as monthly giveaway campaign 
 
5. KOL Engagement 
➡️ The KOLs' personal charisma helps brands to build prestige and trust among their followers and by posting short videos on their social media platforms to attract more fans to enjoy the same experience 
 
With these efforts, FOUR MEDIA helped to increase the awareness and sales for Crystal Tomato on both online and offline.

05/07/2022

✨Breaking into the local Chinese consumer market with Xiao Hong Shu for Singapore Fashion Industry ✨

Bluebell Group is one of the world’s leading luxury distributor that carry brands like Sergio Rossi, Manolo Blahnik, Moschino, Repetto and etc.

In order to establish the brand image and recognition of Bluebell Singapore among the Chinese consumers, Bluebell Singapore teamed up with Four Media in 2️⃣0️⃣2️⃣1️⃣ to set up an official business account on Xiao Hong Shu, a Chinese social media platform with 3️⃣0️⃣0️⃣ million monthly users, where majority users are mostly female, that helps to spread information rapidly among the Xiao Hong Shu community. With Four Media’s well curated content and online campaigns, Bluebell Singapore has achieved remarkable results in a short span of 6 months‼️

🔸 Platforms: Xiao Hong Shu

✨RESULTS ✨
✅ Achieved > 3.5k Followers
✅ Views: > 345K
✅ 👍🏻 & Share: > 12K

✨Strategies✨
1. Platform’s official creation
➡️ The creation of an official account does not only help brands to provide the latest product information or promotions to potential users, but also establish the brand authority of Bluebell Singapore by providing positive customer services to earn trust among consumers.

2. Copywriting and Visual Planning
➡️ Four Media plans, writes and produces content and promotional visuals for Bluebell Singapore based on the current hot trends and fashion trends. Instead of using official photos, Four Media replaced it with real photo shots to create strong affinity bond with users, as such photos gives off more personal touch, allowing users to easily relate and connect with the brand.

3. Online Event Campaign
➡️ Four Media has helped Bluebell Singapore to organised monthly online lucky draw from October 2021 to January 2022, and we received significantly high amount of positive feedbacks and there is also a significant increment in the number of followers.



4. KOL Engagement
➡️ Four Media helped Bluebell Singapore to collaborate with KOLs who are elite women of different age groups and identities to promote its products to target a wider audience.

27/06/2022

✨Helping Singapore hotels target Chinese Consumers to pivot during the pandemic✨

In 2️⃣0️⃣1️⃣9️⃣, Singapore hotel and tourism industry has been hit hard by the COVID pandemic, however it has also opened up new opportunities for its people. With the inability to travel abroad, the concept of "staycation" has become more prevalent in Singapore.

Four Points by Sheraton Singapore see this as a new business opportunity therefore reach out to FOUR MEDIA to help them raise awareness among the China Chinese in Singapore.

‼️With the help of FOUR MEDIA, not only has the hotel's occupancy rate increased significantly, but also the complementary food and beverage services. These include: The best brew, which is a co-working space with unlimited Starbucks coffee ☕️highly rated among Chinese living in Singapore.

🔸 Platforms: Xiao Hong Shu, Sina Weibo, WeChat Official Account, China TikTok, Dianping

✨RESULTS ACROSS 5 PLATFORMS ✨
✅ Achieved: 13.6k Followers
✅ Views: 100K
✅ 👍🏻 & Share: 10K
✅ Engagement: 300

✨Strategies✨
1. Cross-platform official account creation
➡️ Publishing content on multiple platforms simultaneously with high-intensity updates helped to increase exposure, allowing more users to see the hotel's information and recent promotions

2. Copywriting and visual planning
➡️ Users often spend less than 5 seconds browsing a post therefore having bright words and impactful visuals allows us to attract potential users to the hotel

3. Short video planning
➡️ FOUR MEDIA interspersed part of the video planning content with interesting knowledgeable content. These contents allow potential users to establish a good impression of the hotel, allowing the subsequent information to be conveyed and promoted more quickly and effectively

4. KOL Engagement
➡️ The KOLs' personal charisma helps brands to build prestige and trust among their followers and by posting short videos on their social media platforms to attract more fans to enjoy the same experience

📈 With these efforts, FOUR MEDIA helped to increase the awareness and sales for Four Points by Sheraton.

20/05/2022

With our 2 submissions, we are thrilled to announce that Four Media is SHORTLISTED as FINALISTS for both categories in the by Marketing-Interactive!

1. Most Creative – Multicultural Marketing
2. Most Effective Use – Multicultural Marketing

As the cross-border integrated marketing agency on the FINALIST list, we are incredibly grateful for all the hard work done by our team, and not forgetting the trust and support given by our clients.

Fern Chiang Kong

Six new categories were introduced this year. Did you make the finalist cut?