Campaign Brief Asia

Campaign Brief Asia Asia's top creative advertising site

KFC RUN 2026 has officially wrapped up, marking another major moment for KFC fans in Thailand. Driven by their love for ...
18/09/2026

KFC RUN 2026 has officially wrapped up, marking another major moment for KFC fans in Thailand. Driven by their love for KFC, more than 2,000 race slots were snapped up in less than five minutes. But beyond the sold-out numbers and the energy surrounding the event, KFC RUN 2026 was built on a simple idea: to transform the affection people have for the brand and its food into meaningful opportunities for youth outside the education system.

Full story here - https://campaignbriefasia.com/2026/09/18/kfc-run-2026-turns-brand-love-into-social-impact-raising-thb-7-6-million-for-kfc-bucket-search/

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a...
18/09/2026

Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is AXA’s ‘Improbable Risks’ via Publicis Conceil, Paris.

The film was selected by this week’s guest judge Hermeti Balarin, Joint-Chief Creative Officer, Wieden+Kennedy London.

Full story here - https://campaignbriefasia.com/2026/09/18/bestads-best-tv-of-the-week-axa-improbable-risks-via-publicis-conceil-paris/

TBWA\Lintas, part of Omnicom Advertising India, has created Hershey’s India’s latest campaign, “Life Is Hard, Par Hershe...
18/09/2026

TBWA\Lintas, part of Omnicom Advertising India, has created Hershey’s India’s latest campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” building on the brand’s purpose to inspire people to choose comfort by choosing Hershey’s. In a world full of uncertainty and pressure, the campaign is rooted in the idea that small moments of comfort can make us happy.

Full story here - https://campaignbriefasia.com/2026/09/18/tbwalintas-brings-hersheys-new-life-is-hard-par-hersheys-hai-na-yaar-platform-to-india/

Campaign Brief’s The Work is recognised as a true record of creativity for the APAC region. This is the 24th year of The...
17/09/2026

Campaign Brief’s The Work is recognised as a true record of creativity for the APAC region. This is the 24th year of The Work that every year features the very best creative advertising of the year from Asia, Australia and New Zealand.

Congratulations to all the agencies and companies involved and a special congratulations to McCann India who has ranked on top Campaign Brief’s The Work 2026!

View the full coverage, including country by country break downs here - https://campaignbriefasia.com/2026/09/17/mccann-india-named-asia-pacific-agency-of-the-year-in-campaign-briefs-the-work-2026-gigil-philippines-wolf-bkk-vml-thailand-the-nine-shanghai-bbdo-bangkok-round-out-the-top-six/

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of today’s highly anticipated release o...
17/09/2026

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of today’s highly anticipated release of CB’s The Work, Campaign Brief Asia has spent the past few days showcasing the work of the top creative agencies in Asia that made The Work 2026 Top 12 Asia Hot List… The top performing agency in The Work 2026 is McCann India!

Full story here - https://campaignbriefasia.com/2026/09/17/the-work-2026-hot-list-1-mccann-india/

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of today’s highly anticipated release o...
17/09/2026

Who are the hottest creative performers in Campaign Brief’s The Work 2026? Ahead of today’s highly anticipated release of CB’s The Work, Campaign Brief Asia has spent the past few days showcasing the work of the top creative agencies in Asia that made The Work 2026 Top 12 Asia Hot List… GIGIL is again the top Filipino agency and has ranked #2 overall this year.

Full story here - https://campaignbriefasia.com/2026/09/17/the-work-2026-asia-hot-list-2-gigil-philippines/

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