15/05/2026
We know the first sip is always the hardest to wait for 🍺
So with Heineken and , we turned the One Raffles Quay lift into a bar — surprising 384 office workers with an ice‑cold beer before they even hit the ground floor. The stunt took off fast, with Denise’s Reel clocking over 1M views and counting.
That momentum now lives on at Heineken’s First Sip House, taking over 36 Keong Saik Road from 7 May — three floors of beertails, bites and vibes, all built around the idea that your first sip unlocks the night.
We’ve just wrapped the media preview for this blockbuster experience, hosting 150 guests across media, content and culture. From KOL content production to on‑ground experience design, it was a true end‑to‑end effort — balancing bold brand storytelling with craft and credibility.
Cheers to your 6–9 🍺
