TMRRW

24/02/2026

Brands invest heavily in identity. Motion gives it presence, shaping behaviour across touchpoints and improving how people understand each brand across environments and experiences. We treat motion as a foundational layer, pursuing clarity through minimal, deliberate moves to create a distinctive movement language that scales, builds recognition over time, and amplifies brand value.

A selection of motion identities crafted for brands.

21/01/2026

TMRRW recently partnered with Meta to develop a series of three original characters, inspired by their new brand iconography, for an on-site interactive game at the Opportunity Score events in Japan and Korea.

Working closely with the Meta team, we experimented with AI as part of a structured production pipeline. Our focus was on real-world application and scalability, exploring how AI assistance can support the conception, evolution, animation, and deployment of characters as functional assets, rather than using it as an end in itself. These characters integrated seamlessly into a wider ecosystem, functioning not only as game assets but across multiple touch-points, from print to a range of event accessories.

05/01/2026

We recently completed a project for Taiwan Excellence, commissioned by JL Design. We developed the creative concept and the campaign tagline “From Taiwan, With Care”, capturing the essence of Taiwan’s medical care, where communication, collaboration, and innovation come together to serve humanity.

The concept begins with the idea of a universal language, one that transcends words to express care, compassion, and trust. At every level, Taiwan’s healthcare system is built on meaningful connections between doctors and patients, institutions and communities, science and society.

Powered by technology and driven by purpose, the campaign positions Taiwanese medical innovation beyond treatments and products. It highlights how medical care transforms and illuminates lives across borders, guided by clarity, empathy, and impact.

The identity was expressed through a series of static and motion key visuals, using a refined balance of form, light, and motion to reveal the unseen details behind compassionate innovation. This balance shaped a modular visual language, transforming everyday innovations into a landscape of precision, empathy, and illumination.

Designed as a flexible modular system, the visuals reconfigure and scale seamlessly across media, ensuring consistency while adapting effortlessly to different formats and environments.

14/10/2025

Working in close collaboration with the SGP team over the course of a year, we crafted a series of key visual assets for this year’s F1 Singapore Grand Prix 2025. We conceptualised and developed a suite of motion and static assets tailored for on-air, online, and on-ground applications. The central concept invites audiences to peer into a kaleidoscopic world alive with racing excitement, high-octane entertainment, and world-class hospitality. This direction not only underscores the event’s prestige but also its commitment to delivering a sophisticated, multi-layered experience for attendees.

Alongside the visuals, we also developed a unique audio identity that captures the rising intensity of the race countdown. By blending the iconic countdown beeps with the rhythm of an accelerating heartbeat, the sound builds to a dramatic crescendo. This immersive audio identity amplifies anticipation, mirroring the race’s energy and forging a visceral sensory connection with fans.

02/10/2025

Looking back at one of our very first projects at TMRRW, we created a series of 20 idents for the launch of Comedy Central in Asia. Each ident began with a single pixel that grew into playful, humorous moments. The visual approach was kept deliberately simple as a way to cut through the cultural diversity and complexity of Asia as a region. By focusing on familiar everyday quirks, cultural references, and lighthearted exaggeration, the humour felt universal while still carrying a sense of local charm.

18/09/2025

We have recently partnered with Nike Global Brand Design Retail team and Nike GC team on a series of motion content and projection assets for the ‘House of King James’ exhibition in Shanghai.

The exhibition celebrates the career of basketball superstar LeBron James following his Forever King Tour in China. The multi-floor event features four floors dedicated to his “22 seasons” in the NBA, including milestones, iconic moments, and rare sneakers. James attended the opening to unveil the new Nike LeBron 23, reflecting on his legacy and the importance of his family.

09/08/2025

We’re thrilled to share a new project we’ve recently completed. SingaPop! is an immersive multimedia exhibition celebrating 60 years of Singapore’s pop culture. Curated by Singapore cultural icon Dick Lee, this exhibition explores the nation’s story and unique identity through the lens of pop culture.

We worked with Dick on the SingaStories segment of the exhibition, an immersive 360° projection experience. He gave us the insights and creative space to express his vision across the decades, from the 1960s to today, through music, fashion, art, design, and social movements. We used a range of visual and motion languages to capture the spirit of each era, combining techniques from 2D, 3D and AI to represent the vibrant and diverse voices of Singapore’s youth.

We’re grateful to for the trust and opportunity to be part of this meaningful project. Thank you to and the production team for the steady support throughout the production journey. Also to Bang Wenfu for his musical mastery, which guided and elevated the visuals.

This exhibition is presented by ArtScience Museum and mm2 Entertainment, and supported by the Infocomm Media Development Authority (IMDA).

SingaPop! 60 Years Of Singapore Pop Culture
Where: ArtScience Museum, 6 Bayfront Avenue
When: Aug 2 to Dec 28, 10 am to 7 pm (Sundays to Thursdays), 10 am to 9 pm (Fridays and Saturdays)

28/02/2025

We worked closely with the Meta team on a series of business ads — here’s a quick montage.

19/12/2024

TMRRW recently collaborated with Publicis Singapore to bring ‘The Art of Taste’ to life—an interactive generative art project presented as both an online platform and an art installation at Dhoby Ghaut MRT station for the Health Promotion Board (HPB).

Partnering with digital art studio Onformative , we created a dynamic experience that transforms local dishes into vibrant visuals using information inputted by the public, celebrating the richness of natural flavors. As HPB’s first generative art project for a national campaign, we’re thrilled to be part of this innovative approach, aiming to inspire healthier choices through the fusion of technology, art, and culture.

28/11/2024

TMRRW collaborated with Publicis Singapore to bring 'The Art of Taste' to life—an interactive generative art project presented as both an online platform and an art installation at Dhoby Ghaut MRT station for the Health Promotion Board (HPB). Partnering with digital art studio Onformative, we created a dynamic experience that transforms local dishes into vibrant visuals, celebrating the richness of natural flavors. As HPB’s first generative art project for a national campaign, we’re excited and hope this innovative approach inspires healthier choices through the fusion of technology, art, and culture.

Experience The Art of Taste here. - https://theartoftaste.ai/

In a nation known for its rich culinary culture, Singapore residents value their sense of taste to fully appreciate the food they love. But excessive salt consumption can dull our taste buds over time and reduce our sensitivity to salt. This is the key message that the Health Promotion Board (HPB) s