Mintegral

19/05/2026

🥂 Our Skyloft is ready, and we can't wait to meet you in Vegas! If you’re around, let’s grab a time to chat.

14/05/2026

A campaign that looks promising on Day 1 can lose momentum over time, while a campaign with a slower start may ultimately deliver stronger long-term value. Understanding the difference is key to smarter optimization.

In our latest blog, we break down what early metrics are useful for and explore why strong early performance doesn't always translate into long-term success.

👉 Read here: https://www.mintegral.com/en/blog/early-metrics-and-long-term-performance/?utm_source=facebook

08/05/2026

🎬 As the entertainment app sector enters its next phase of evolution, capturing its full potential requires a full-funnel strategy that connects user acquisition, creative ex*****on, and monetization.

In our latest blog, we explore the key trends shaping the entertainment app landscape in 2026 and break down strategies to help apps scale in an increasingly competitive global market.

👉 Read here: https://www.mintegral.com/en/blog/entertainment-apps-trends-and-strategies-2026/?utm_source=facebook

05/05/2026

⏳ MAU Vegas 2026 is just around the corner!

The Mintegral team is gearing up to connect with some of the brightest minds in the mobile app industry and share insights on building scalable, performance-driven growth.

Catch us in Las Vegas on May 19–21, and feel free to schedule time with us in advance: https://docs.google.com/forms/d/e/1FAIpQLScv67pM2dNqLfQ68waA8kdC8jU4cDBpavIMjHnFp4EYViAtwA/viewform

See you there! 👋

22/04/2026

Netstory set out to grow the global user base for its flagship title Freeshort, but with UA budgets heavily concentrated on major social platforms, scaling efficiently became increasingly challenging.

To overcome this, Netstory partnered with Mintegral and adopted a Target ROAS optimization strategy to reach high-intent users and unlock scalable growth across key markets.

👉 Read the full case study here: https://www.mintegral.com/en/case/netstory-user-acquisition/?utm_source=facebook

22/04/2026

What’s the strategy for sustainable growth in the AI era? 🇻🇳

Join PingPong Payments, Google, and Mintegral for an exclusive session on how Game & App studios can scale smarter.

📅 May 19, 2026 | 14:00–17:00 (GMT+7)
📍 Grand Plaza Hanoi
📌 Limited seats available
📥 RSVP: https://forms.gle/ZxMy8w9LCUcnG43x9

Key topics:

• AI-driven growth & creative optimization
• Product economics & monetization
• 2026 trends with actionable insights
• Profit & capital efficiency

+ Growth Strategy Lab: Take part in intimate, small-group sessions where industry experts share strategic insights and actionable advice across UA, Creative AI, Monetization, Product & Profitability.

21/04/2026

Mintegral is heading to MAU Vegas 2026!

Join Mintegral from May 19-21, 2026, as we connect with industry leaders and dive into the latest trends shaping mobile app growth.

Whether you're looking to scale efficiently or optimize performance, Mintegral will be there to help you explore smarter growth strategies.

Come say hello to our team: Phoena, Jeff, Jason, Justin, and Ana.

👉 Book a meeting with us: https://docs.google.com/forms/d/e/1FAIpQLScv67pM2dNqLfQ68waA8kdC8jU4cDBpavIMjHnFp4EYViAtwA/viewform

20/04/2026

Are you ready for Business of Apps London?

The countdown is on! The Mintegral team will be on the ground and ready to connect. Come say hello to Phoena Pang, Hector Almeida, Marcel, Jenny Lin, and Marat Bulatov.

📩 Book a meeting with us: https://docs.google.com/forms/d/e/1FAIpQLSdZS4L_Kx7vo6TuJsPgQaFnM0n6IPvvtI1yE8JRUuAGc6h76A/viewform

See you there!

16/04/2026

Netstory wanted to increase revenue for its flagship titles, NetShort and Freeshort, but it faced unique challenges. The short drama audience is highly fragmented, and relying solely on either IAP or IAA limits overall revenue potential.

To address this, Netstory partnered with Mintegral to implement a hybrid monetization strategy that balances user experience with revenue efficiency.

👉 Read the full case here: https://www.mintegral.com/en/case/netstory-hybrid-monetization/?utm_source=facebook

15/04/2026

"AI is not here to replace games – it’s here to help make them better."

In a recent interview, AI Gamechangers sat down with Phoena Pang, VP of Americas & Global Partnerships at Mintegral, to explore how AI is reshaping the ad tech stack, helping teams move faster, test smarter, and scale more efficiently.

👉 Read the full conversation here:

Phoena Pang of Mintegral on AI agents, fraud detection and how the ad tech workflow is being totally transformed