09/06/2026
Something quietly big just happened, and if you're in B2B marketing, it's worth paying attention. π
OpenAI launched a $4 billion Deployment Company β and no, it's not just another product announcement. Their whole mission is to send specialised AI engineers directly inside large enterprises (think banks, manufacturers, consulting firms) to get AI working in their day-to-day operations.
What does that mean for marketers?
It means AI is fast becoming the default research tool for enterprise buyers. Instead of Googling for vendors or solutions, they're asking ChatGPT. And the brands that show up in those AI-generated answers? That's who gets shortlisted.
This is what Answer Engine Optimisation (AEO) is all about, and the window to build that visibility early is still open.
The good news: you don't need to throw out everything you know about SEO. You just need to add a new layer on top. π‘
Swipe through for a quick breakdown, or check out our latest blog for more information: https://www.impossible.sg/openais-new-deployment-company-the-hidden-aeo-opportunity/