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At Roquepress, we are a dedicated website and SEO partner that places great importance on building long-term partnerships with businesses.

We help local businesses address the challenges they face online and in the marketplace. Our foundational marketing products allow businesses to build a stronger presence, connect with more customers, and grow a stronger brand.

21/10/2024

𝗛𝗮𝗯𝗲𝘀 𝗮𝗵, 𝗦𝗲𝗮𝗿𝗰𝗵𝗚𝗣𝗧 𝗶𝘀 𝗵𝗲𝗿𝗲..

It's an OpenAI’s AI search engine –

aimed to merge traditional search with conversational AI.

Here are 4 key points for marketers, according to Search Engine Land:

• Rich media, like infographics, will matter more.
• Search is more conversational, meeting user intent.
• High-authority content is key, unlike Google's focus.
• SEO best practices still work: fresh, optimised content.

If you guys doing text-based content,

𝗦𝘁𝗮𝗿𝘁 𝗮𝗱𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗻𝗼𝘄.

Some SEO basics still apply,

we just need to put additional focus on AI-driven search.

I’ll keep exploring ways to leverage SearchGPT.

It’s opportunity > threat.

Have you checked it out yet?

09/10/2024

𝗦𝗘𝗢 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝘀𝗽𝗿𝗶𝗻𝘁.

It's a marathon.

It takes time to build.

Patience is your best friend.

Results don’t happen overnight.

But they sure do last.

Keep tweaking, keep refining.

Slow progress beats quick fixes.

Stay consistent, keep showing up.

The long game is worth it.

Make your site work for you.

𝗜’𝗺 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝘄𝗼 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝗠𝗮𝗹𝗮𝘆 𝗦𝗘𝗢 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀.

If you fit this criteria, DM me.

18/09/2024

𝗟𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁 𝗺𝗮𝗿𝗸𝗲𝗱 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁 𝗼𝗳 𝗖𝗼𝗵𝗼𝗿𝘁 𝟮 𝗳𝗼𝗿 𝗺𝘆 𝗦𝗘𝗢 𝗽𝗲𝗲𝗿 𝗴𝗿𝗼𝘂𝗽.

What’s exciting is that I’ve introduced several new elements into the implementation:

↳ new tool,
↳ new strategies,
↳ and new SEO practices that we're adopting.

Compared to the previous cohort, this is definitely an upgrade.

We’re diving into fresh material, and whoever’s in this round will have the advantage of exploring our new AI-powered SEO tool.

With this smaller, focused group,

I’m excited about what the next six months will bring.

We’ll be diving deep into strategic SEO ex*****on,

and I have a good feeling that this journey will lead to great results for everyone involved.

COYS! = 𝗖𝗼𝗺𝗲 𝗢𝗻 𝗬𝗼𝘂 𝗦𝗘𝗢'𝘀!

17/09/2024

𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝘄𝗵𝗮𝘁 𝗶𝘁’𝘀 𝗹𝗶𝗸𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗿𝗼 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹𝗲𝗿?

Here’s a throwback of me collaborating with Jordan Webb,

former Tampines Rovers winger, before his move back to Canada.

When I first got into building websites,

I knew I wanted to make a living doing it.

I learn to code, design, write, manage and troubleshoot anything and everything about websites.

But through the years of running my web business,

I’ve realised it’s not just about the website itself—𝗶𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗯𝗲𝗵𝗶𝗻𝗱 𝗶𝘁.

Sure, there are loads of platforms out there that let you create templated websites without much skill.

But if you really want to make the 'moolah' from a website,

it takes experience and understanding.

These skills come from years of working with different agencies,

learning what works and what doesn’t,

and figuring out how websites can help grow a business.

There are plenty of ways to make money with a website, and here are just a few:

• Blogging
• E-commerce
• Affiliate marketing
• Funnel building
• Website flipping
• Marketplace sites
• Directory listings
• Offering services
• Selling products
• Membership sites

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗱𝗼𝗶𝗻𝗴 𝗮𝗻𝘆 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲?

Still holding onto a brochure-style website?

It’s time to rethink your strategy and make your website work for you.

Need help? DM away.

16/09/2024

𝗬𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗵𝗶𝗱𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗮𝗰𝘁𝘀.

A few months ago, I once reached out

to a popular e-commerce brand.

I admired their success,

so I offered SEO help.

They responded by saying,

they had a team for that.

I was like, "Cool, wishing you all the best!"

But honestly, I knew they were lying.

Why?

I checked their organic presence online

and no SEO work was done at all.

Maybe they just started,

or have no clue.

𝗣𝗼𝗶𝗻𝘁 𝗶𝘀, 𝗱𝗮𝘁𝗮 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗹𝗶𝗲.

We can tell if you’re doing SEO

or if you’re not.

My take:

Just be honest.

In this space,

you can’t hide from the facts.

04/09/2024

This morning, I was listening to the Muttons,

and they were talking about marketing gimmicks.

Justin, in particular, mentioned how he’s easily a sucker for well-designed websites.

Even if your product isn’t the best, a well design site does make a difference.

If your website is well-crafted,

someone like Justin is exactly who you’ll attract.

However, while a great website can boost your sales,

don’t do false advertising please.

We’re talking about

↳ fake discounts,
↳ fake countdown timers,
↳ and “moving out” sales messages.

These tactics might bring in a quick buck,

but you will lose trust in the long run.

Just be truthful, genuine, and authentic in your marketing.

No harm doing so pon.

Make sure the messaging on your landing page or website is

↳ clear,
↳ concise,
↳ and aligned

with what you’re offering.

When you combine honesty with a well designed page,

KAPOW!!

the results will speak for themselves.

You’ll likely see your conversions soar,

potentially increasing your revenue by 10 to 20% this year.

This, of course - need testing.

I don’t want to ‘tembak’ any random number and promise mountains.

So, if your website still looks like a typical WordPress, Shopify, Wix or Squarepace website template,

I may be able to help you spice things up.

Slide me a DM if you’re keen.

30/08/2024

Want to go to a certain location?

You search.

Want to find information?

You search.

Want to find a life partner?

You search.

Search has subconsciously become a part of your everyday life.

Depending on how you approach it, the results will vary.

The level of commitment and effort you put in determines the type of outcome you get from the search.

That’s why it’s never too late to start optimizing your search.

With platforms like Google, ChatGPT, and Perplexity, it’s important to search smartly.

If you run a business and want to be ‘searched,’ what should you do?

The simplest method I share with clients is to always reflect on how you search for things.

It may not always be the exact approach to take,

because understanding user behaviour comes from data collected through analytics.

But you get the idea.

Positioning yourself on the other side of the search is where things can get tricky.

That’s the fun part of working on SEO.

We dig deep, and dissect the way people search online,

understanding their intent when they’re looking for something they need at that moment.

If you’re nowhere to be found online,

it’s equivalent to sitting inside a cave,

‘hoping’ for miracles to happen.

Here's the thing:

My focus is mostly on small businesses,

but for individuals, get yourself out there lah—be found.

You'll never know when an opportunity might come your way,

whether it’s being head-hunted for a project or even landing a new high-paying job.

Go, SEO yourselves. SEO your business. SEO your life.

19/08/2024

Ever wonder why most people focus on long-term goals but overlook what can be achieved in just 6 months?

While everyone’s talking about where they want to be in the next few years,

let’s shift the focus to the next 6 months—specifically in the context of SEO.

If implemented correctly, you can see results like the ones in the attached example.

In the first 6 months,

you might not see much change.

But after that?

It’s all about growth—steady and upward.

With the right effort and consistency,

you can achieve this kind of progress.

Results may differ depending on the industry,

and you need this: صَبْرٌ (patience) - BIG TIME.

But if you keep at it, the rewards will come.

That’s why I’m opening my 2nd cohort of the SEO group next month, starting in mid-September.

You’ll gain access to the same tools I use for my clients and learn directly from someone who’s actively working in SEO.

If you’re a website owner who wants to increase your organic traffic without paying high agency fees for SEO,

I invite you to join my SEO peer group - Search Savvy Collective (SSC).

Here are the benefits of joining SSC:

👉 Become part of a close-knit group of learners and doers, all motivated to achieve page 1 rankings for their websites.

👉 Receive real-time updates and insider tips to quickly adapt to Google algorithm changes.

👉 Track your performance month by month, monitoring keyword rankings and organic traffic growth.

👉 Make new connections, and if there are members in similar industries, you can support each other by exchanging guest posts.

👉 Access exclusive resources and tools that will help you stay ahead in the SEO game.

👉 Participate in regular Q&A sessions where you can get personalized advice and solutions to your SEO challenges.

👉 Gain the confidence and skills to manage your SEO strategy independently while still having the support of the group.

I can’t guarantee you’ll rank in 6 months,

but I can assure you that you’ll have everything you need to start ranking once you begin taking action on the tasks.

Interested? DM for details.

14/08/2024

Your website isn’t a PowerPoint slide,

so don’t try to make it look like one with horizontal scrolling.

At the end of the day, your website has a specific purpose.

It’s not about flipping through slides,

but about stacking information effectively.

If you have a lot of content,

use tabs or collapsible sections with “read more” options.

From an SEO perspective,

using slides with text on images is a big NO-NO.

Nothing will rank if your content is locked in images.

It's like...

"Terperangkap dalam sinaran.. Sinaran yang menyilaukan mata"

You need to use HTML, even for things that look like slides.

And please, avoid using social media-style graphics as image assets on your site—it’s just not effective.

Social media, social media, website website.

Different.

Take it from someone who’s been building websites for more than a decade:

making your site look like a PowerPoint slide is not the way to go.

Enough said.

29/07/2024

Imagine having a website that’s just… there.

Not attracting any visitors, not driving any business.

That’s the reality for 90.63% of Google's websites. (see the orange section)

If you've been around with a website for more than 2 years without doing SEO - you're probably part of the 5.29% of the pie in which the website gets only 10 visits per month or less.

Data are based on Ahrefs' Content Explorer index 2024.

Those who invest in SEO mostly fall into the green, blue, and purple sections of the chart,

reaping the benefits of organic traffic.

Meanwhile, the rest are simply ‘having websites for the sake of it.’

I recently met a team of consultants that has a website well done,

in terms of branding, colours, content and so on.

If you look at it, the website is very well furnished with important information people need for their services.

But what's missing?

Organic traffic.

So while everyone zig, they zag.

Now they are on course to be part of the 'blue zone', with around 300 visits per month.

That's something, rather than nothing!

They got random quality enquiries, that eventually became sales after several follow-ups.

So here's the thing:

There’s no better time to jump into SEO than now.

It should have been yesterday, but the next best time is today.

Don’t let your website be just another page in the 90.63%.

Let’s get your site the traffic it deserves.

Shoot me a DM and let’s talk strategy.

15/07/2024

Most small businesses don’t pay enough attention to understanding website traffic.

I’m not sure why businesses overlook the fact that their website is one of their main assets.

Sure, you might have viral social media posts, podcast episodes, and YouTube views,

but knowing where your website traffic comes from is super important.

The term 'super important' is an understatement.

Yet many ignored it.

Perhaps, they don't have anyone to ask if the numbers are okay or not.

Here's one main benefit if you start looking at your number:

It help you understand your audience on another level.

This may be a well-known fact, but I believe it’s important to state it nonetheless:

People visit your website to check out

>> what you offer and
>> to see how well you communicate your messages or deals.

If it’s not done right, or if it doesn’t meet their expectations, you could lose credibility.

Potential customers or clients will bounce their way to your competitors.

That's something you want to avoid.

12/07/2024

I just finished a quarterly business review session with Haji Mirza, the founder of Matchday Affairs.

Over the last 90 days, we’ve seen impressive growth in keywords and organic traffic, among other metrics.

This data helps us refine and enhance our strategy for the website’s organic content.

We take a broad, 30-foot view of the website—a perspective many owners don’t consider.

By being analytical about our keyword choices and the content we create, we can better understand the customer journey,

including why people click and submit their information.

This approach allows us to diagnose and resolve ongoing issues on the website.

On a side note -

While he’s away on Hajj, we’re keeping the website’s ‘engine’ running smoothly.

Working with Matchday Affairs has been rewarding,

and I believe Mirza feels the same.

I’m excited about continuing partnerships like this, as the future looks promising.

If you’re not leveraging SEO yet, why wait?

ps. Mirza's stone face = Arne Slot. Agree? 😁

Address

60 Paya Lebar Road #06-28 Paya Lebar Square
Singapore
409051

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

https://roquepress.com/

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