Millionmetrics

19/03/2018

According to google, 70% of travellers, which own a smartphone have done travel research on their mobile phones. How can you as a travel or hospitality business leverage this enormous mobile marketing potential? Check out our article in hotelspeak

Mobile marketing is a customer-oriented way to promote your hotel, cruise liner, restaurant, travel agency or whatever hospitality niche you may be in. How can you as a travel or hospitality business leverage this enormous mobile marketing potential?

23/02/2018

Excited to be at ITB Berlin ! Jns Klsmyr and Amaliny YoHas are very much looking forward to meeting you there on 7th and 8th of March 2018!

13/02/2018

Activities is the third largest segment of travel at $129B and is growing faster than the total travel market. It will reach $174B globally by 2020.

Phocuswright's new report, "Global Travel Activities 2014-2020: Tours & Attractions Come of Age", dives into the issues and trends transforming tours and activities. TrekkSoft has had a first glimpse at the findings.

08/02/2018

The Chinese market is becoming more segmented with a lot of diversity in travel habits. We're beginning to see a clear distinction between first-timer travellers and matured travellers, and they're not necessarily looking for the same things. In any case, it's important not to stereotype Chinese travellers when advertising to this market – especially as their travel preferences are changing so fast.

Want to know how to reach the Chinese market more effectively in 2017? Here's what 2017 will look like for Chines travellers.

06/02/2018

Good marketing has visuals, creativity and a digital focus.

Good storytelling is for more than just authors and filmmakers. It should be a vital part of your content writing process as well.

30/01/2018

Data itself doesn’t have any value, it's what you do with it that matters. Looking to the future, the companies who will be able to efficiently process and analyze data to drive real insights that create real added economic value will place a significant gap between themselves and their competitors.

How will technology and data shape the way we book and organize travel in the future?

25/01/2018

We're in an experience economy. As the Guardian neatly sums up, "there is science behind it, but it’s also very simple: regardless of political uncertainty, austerity and inflation, we are spending more on doing stuff, choosing instead to cut back on buying stuff".

Travel brands can make inspiration the centre of their marketing and get consumers even more excited about their upcoming experience. With a positive guest experience, they can also encourage feedback, sharing, and word of mouth marketing.

The tourism statistics and travel trends to know about as we move further into 2017 and towards 2018. Based on TrekkSoft data and research from industry leaders.

23/01/2018

The digital world has added countless other channels — such as websites, email, and social media. What this means is that the buyer’s journey has grown increasingly complex, and so has B2B marketing. With so many convergent trends, where the future of B2B marketing is headed can be confusing, and it’s hard for marketers to prioritize programs and channels.

The Hollywood blockbuster content strategy and 6 other trends transforming B2B marketing.

18/01/2018

Account-based marketing has become easier than ever thanks to newer technology and more powerful CRMs. And LinkedIn’s Sales Navigator makes prospecting and funnel building for sales teams highly efficient. LinkedIn’s powerful search tools make it easy to both find key individuals within organizations and communicate with targeted accounts. Once a prospect is found, marketers can send them customized messages with InMail messages directly through the platform.

LinkedIn has quickly built itself into a powerhouse for the B2B community.Read on to learn the 5 LinkedIn business trends to watch for in 2018.

16/01/2018

Good AdWords Changes

With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the New Year. AdWords 2017 Recap There…

11/01/2018

Some more 2018 social media trends

Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists

09/01/2018

Some of the latest trends in social media advertising involve using specialized tools and strategies to reach a highly relevant audience at the right time

Chatbots, live video, influencer marketing, and dynamic ads will be some of the biggest social media marketing trends for 2018.