Start Something Studios

09/05/2025

Singapore political trivia, anyone? 🧐

We had lots of fun making this one! GovGuess is a fun and engaging word-based trivia game that puts players' knowledge of local politics to the test, and is our latest in-house project that was directly inspired by the GE2025 season. 🇸🇬

Overall, the team is incredibly proud of how the game turned out, and it stands as a testament to our passion for topical and relevant creative campaign activations. 🎯

Got a game-changing idea brewing in your mind? Let us Start Something amazing for you – drop us an enquiry today! 🙌

www.startsomething.sg

29/09/2022

Ever recognised a character mascot 🧸 that's associated with a big brand? 🧐

That's exactly what a mascot does in brand marketing! Brand mascots are one of the most important 📝 characteristics of a successful brand - helping them to connect effectively with their target audience! 🤝🙆‍♀️

Find out how having a brand mascot can strengthen 💪 your brand identity and personality ☺️✨

https://startsomething.sg/blog/using-mascots-for-brands

Creating a memorable, personable brand mascot isn't as easy as it seems. Yet, why do brands go the extra mile in using mascots? Here are 4 successful brands to explain why.

27/09/2022

Thinking about shifting your business online but don't know where to start? 🤔

In today's day and age, e-commerce and digital marketing 💻 have become essential in constructing a successful brand 👍.

Here at Start Something, our team understands that it can be challenging to start your business's digital journey from scratch so we are here to help you 🤝!

Contact us today to learn more about your business's digital needs!

20/09/2022

What is “engagement” exactly? 🤔

What appears to be a self-explanatory term is in fact a loaded buzzword that requires much unpacking, or at least so to a marketeer 🧑‍💼. There is no straightforward nor one-size-fits-all definition of what engagement 📈 means.

However, we can break it down into three key facets: 1) Delivery of personalised messages and interactions with customers, 2) A proactive, interactive customer relationship with a brand and 3) Interactive, co-creative customer experiences.

To find out more, read the full article here!
https://startsomething.sg/blog/what-is-engagement

Engagement is a commonly used term in marketing, but what is does it mean exactly? We breakdown 3 important factors that can help you better understand the meaning of engagement.

30/08/2022

Marketing campaigns are no longer what they were like in the past.

Today, audiences like to be more involved - hence many brands are now running interactive campaigns that encourage consumers to actively engage 🤝 with their brand.

Amongst the many interactive campaigns that have been created, our favourite ✨ one by far is ""Dumb Ways To Die"". But what exactly made ""Dumb Ways To Die"" so memorable for us? 🤔

Check out our article to find out why! https://startsomething.sg/blog/our-favourite-interactive-digital-campaign

Amongst many campaigns created, we narrowed down our favourite and dive deep into why we love it!

25/08/2022

Today, the average person is exposed to 4,000 to 10,000 ads daily 😱 - giving brand marketers the daunting challenge of engaging customers and staying relevant in a crowded media space.

To tackle this issue, customer-centric approaches (such as interactive digital marketing) have become increasingly popular in helping brands connect with customers and build credibility 👩🏻‍💼 .

Amongst the various interactive digital marketing approaches, we've narrowed the list down to 4 of our favourites: Interactive Videos 🎥 , Infographics 🖼 , Gamification 👾 and Quizzes 📝 .

Ready to catch the attention of your customers? Read our article to learn how! 😎
https://startsomething.sg/blog/4-types-of-interactive-digital-marketing-examples-

Your customers are getting bored of all these one way content that would have worked well in the 2000s. Why not try out these 4 types of interactive digital marketing instead?

05/08/2022

Thinking about shifting your business online but don't know where to start?

In today's day and age, e-commerce and digital marketing have become essential in constructing a successful brand.

Here at Start Something, our team understands that it can be challenging to start your business's digital journey from scratch so we are here to help you!

Contact us today to learn more about your business's digital needs!

"

21/07/2022

It's hard to miss the “next biggest” 💥 marketing campaign.

Brands are creating unique experiences for their consumers using interactive digital marketing campaigns 🤝🏻 - including anything from interactive storytelling to personalised content. These campaigns can be tailored 🤵 based on consumer behaviour, preferences and expectations.

There’s a good reason why big brands are hopping onto the interactive digital marketing bandwagon 📈 . Why? Check out our article to find out! https://startsomething.sg/blog/why-is-having-an-interactive-digital-campaign-important-today

Still hesitant on starting your own interactive digital campaign? We will explore some reasons why brands are hopping onto this trend and why you should too!

12/07/2022

2021 was a rollercoaster ride 🎢 filled with uncertainty. Remarkably, some brands were still able to engage their audiences amidst lockdowns and other setbacks by tapping into interactive digital media.

A great example of this is Kate Spade’s Spring Summer 21 (SS21) campaign, where the brand used a "Flappy Bird" 🐤 inspired game 🕹 to introduce its SS21 collection (and successfully generate hype around the launch).

Learn more about how brands are using interactive digital media in our article! 🤩 https://startsomething.sg/blog/favourite-digital-campaigns-21

We look back at 2021 to see the campaigns that inspired us and changed the way digital campaigns were carried out during the pandemic!

28/05/2020

😔 IT'S OKAY TO BE STRESSED 💓⁣
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It's a stressful period for many, and we can totally relate. Whatever you're feeling, it's completely OK and NORMAL! Remember to remind yourself these few things and before you know it, we're reunited with our loved ones 🙏💕 ⁣
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14/05/2020

29/04/2020

⚔️ WHICH MASCOT SHALL SURVIVE? ⚔️⁣
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You know we had to. They were too adorable, we had to make you choose your favourite, SURVIVOR style. 😈⁣

Comment down below which is your favourite! Now... who do you think is the company's favourite? 🤫⁣