Ingrid Design Pte Ltd

Ingrid Design Pte Ltd We don't just design. We build brands that mean business.

For over 27 years, Ingrid Design has partnered with businesses across Singapore, Vietnam, and China to craft identities that connect, campaigns that convert, and stories that stick.

09/08/2026

This National Day, we couldn’t resist making things a little... extra.

Swipe on our latest Reel to see how Ingrid reimagines the everyday with a splash of red, white, and a whole lot of creative chaos, because good design (like national pride) deserves a bit of flair.

Happy National Day from all of us at Ingrid.
Here’s to another year of making ordinary things extraordinary.

06/08/2026

We said “share your lunch.”
We may have taken it too literally. 🍜
Would you catch the noodles or let them fall?

A strong hospitality brand should be able to travel, transform and create new moments of connection.This event concept e...
31/07/2026

A strong hospitality brand should be able to travel, transform and create new moments of connection.

This event concept extends the Safran world beyond the dining space through a pop-up experience shaped by the same visual language, from the canopy and counter styling to the packaging, displays and menu details.

Every element is designed to feel familiar yet fresh, turning a temporary setup into a memorable brand encounter.

Because when an identity is built as a complete system, it can show up anywhere and still feel unmistakably cohesive.



Each coffee blend is expressed through its own carefully composed flavour world.

Saffron and honey feel warm and luminous. Dark chocolate and orange bring depth and contrast. Rose and date add a floral richness, while almond and coffee create a softer, comforting finish.

By translating tasting notes into bold visual compositions, the brand makes flavour instantly recognisable, memorable and ready to extend across packaging, menus and campaigns.



The drinks menu extends the brand into a colourful collection of flavour-led experiences.

From saffron and honey to mint, bitter orange, rose, date and pomegranate, each drink has its own personality while remaining part of one cohesive visual world. The branded cups, ingredient styling and clean presentation make every creation instantly recognisable and highly shareable.

This is where product development, brand storytelling and social appeal come together in one refreshing system.



A memorable café experience should continue even after guests leave.

This gift set extends the brand into a curated collection of coffee beans, drip coffee, biscuits and accessories, all designed within one cohesive packaging system. Embossed patterns, warm metallic details and the signature palette give each item a premium yet approachable character.

More than merchandise, every piece becomes a keepsake that allows the brand story to b

A brand should not stop at the logo. It should be tasted, touched and experienced.For this menu direction, Safran’s iden...
28/07/2026

A brand should not stop at the logo. It should be tasted, touched and experienced.
For this menu direction, Safran’s identity is woven into every detail, from the sculpted menu shape and
embossed textures to the typography, plating and table styling.
Each element is designed to feel like part of one complete café-salon world, where French refinement meets
Moroccan warmth and every dish becomes an extension of the brand story.
Because the most memorable hospitality brands leave their signature everywhere.


The menu is not treated as a separate item. It becomes part of the identity itself.
Its silhouette is derived from the signature emblem, transforming the logo into something guests can hold,
read and remember. Paired with elegant typography, warm colour and tactile detailing, the design turns a
functional menu into a crafted part of the dining experience.
A small detail, but a powerful expression of brand consistency.


Every dish is presented as more than a menu item. It becomes part of the visual identity.
Warm ceramics, rich textures and carefully composed plating bring the brand palette to the table, while the
editorial layout gives each creation its own moment to shine.
From smoked eggplant and saffron chicken to burnt honey and spiced figs, the food direction blends French
café craft with Maghrebi-Mediterranean flavour in a way that feels distinctive, refined and unmistakably
cohesive.


Dessert becomes a visual story before the first bite.
Each creation is presented through an editorial composition that highlights its ingredients, textures and flavour
layers—from orange blossom and toasted almond to dark chocolate, bitter orange and sea salt.
The refined typography and warm, restrained palette transform food presentation into part of the wider brand
experience, making every dish feel considered, distinctive and worthy of attention.

21/06/2026

To the dads who work hard quietly behind the scenes,
thank you for always showing up for the people you love. ✏️
Through busy days, long hours, and endless responsibilities, home is still where your heart is. Happy Father’s Day to all the amazing dads out there. 💛

31/05/2026

A little light can brighten the way.
A little kindness can touch more hearts than we know.
May this Vesak Day bring peace, reflection, and compassion to all. 🪷

What if LiHO got a bold new identity refresh? 🧋🦁 For this mock rebrand concept, we reimagined LiHO as more than just a b...
22/05/2026

What if LiHO got a bold new identity refresh? 🧋🦁

For this mock rebrand concept, we reimagined LiHO as more than just a bubble tea brand, but as a proudly local lifestyle icon with stronger personality, recognisability, and emotional appeal.

The refreshed logo combines a lion head with the silhouette of a bubble tea cup, bringing together Singapore’s iconic lion identity and LiHO’s bubble tea culture into one bold and memorable mark.

To further bring the brand to life, we introduced a playful mascot character designed to become the face of the LiHO universe across social content, packaging, merchandise, campaigns, and retail spaces.

Soft, cheeky, expressive, and highly collectible, the mascot transforms the logo into a living personality — creating a stronger emotional connection with younger audiences while making the brand feel more immersive, memorable, and culturally engaging.

Beyond the logo and mascot, the mock rebrand extends into a full visual ecosystem across packaging, menu systems, retail touchpoints, campaign visuals, merchandise, and social media ex*****ons.

A conceptual exploration by Ingrid Design on how familiar local brands can evolve while staying rooted in culture, character, and everyday joy.

09/05/2026

Some gifts may be small, but the love behind them can mean everything. 💝
This Mother’s Day, we celebrate the mums who fill our lives with love, care, and warmth in the quietest yet most meaningful ways. Sometimes, all it takes is a little heart and a simple gift to say, “I love you.”
With love, Ingrid wishes all mums a Happy Mother’s Day. 💐

07/05/2026

We’ve evolved. 💻
From our digital presence to the details we carry every day, the new Ingrid Design is built for a seamless and modern brand experience.
Visit our refreshed website and see how we bring big ideas to life through clean ex*****on.

04/05/2026

Seen in the wild. 🌏🏙️
From billboards to tote bags, our new identity is designed to live boldly across every touchpoint.
Wherever you see it, Ingrid Design is made to stand out.

Address

1, Irving Place, #06-01, The Commerze@Irving
Singapore
369546

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

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