WARP Digital: Education Growth Specialists

WARP Digital: Education Growth Specialists After years of helping education businesses thrive in Singapore’s fiercely competitive market, we’ve perfected a proven formula for unstoppable growth:

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We help education businesses achieve transformative growth with breakthrough advertising and scalable systems.

230,000+ leads generated. $60m+ revenue created for 100+ local education companies. We're a performance marketing, consulting and training company that helps education businesses achieve rapid transformative growth with breakthrough advertising and scalable systems. Since 2016, we've:
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Helped over 100+ local education companies scale rapidly.
- Generated 230,000+ qualified parent leads.
- Created $60m+ in revenue for clients. Unique Positioning Overhaul: Develop a compelling narrative that accurately communicates your unique credentials, curriculum and methodology to truly resonate with leads and capture attention.

2. Breakthrough Advertising Campaigns: High-impact digital campaigns that generate high-volume, high-quality leads while keeping advertising costs from climbing.

3. Sales & Conversion Optimization: Sales and follow-up implementation and training to maximise every lead and boost conversion rates.

4. Strategic Consulting & Systems Automation: Growth strategy, process automation and operational personnel training to support rapid scaling and free key decision makers to focus on building the business. Learn more about what we do at www.warp.sg

Hear from clients who’ve experienced growth no one else could deliver at www.facebook.com/warpsg

Our 2 best strategies for great ad performance: Targeted Messaging and Unique Offer Mechanism = More leads, cheaper lead...
06/02/2024

Our 2 best strategies for great ad performance: Targeted Messaging and Unique Offer Mechanism = More leads, cheaper leads, better quality leads.

Was chatting with a few established education players recently (one's spending close to $100k a month and the other had close to 20 centres) and they both asked me the same questions:

What are our best strategies to get more leads, cheaper leads and better quality leads via FB ads? Do we do anything unique in our ad targeting or anything else?

Answer: Always focus on Targeted Messaging & Unique Offer Mechanism.

1. Targeted Messaging: Get rid of short, 5-line ads and write longer, targeted messaging ads that give your prospect a full understanding of why your brand is unique / why your product is powerful for them.

We’ve noticed a pattern as brands grow to become more established, they focus a lot on brand guidelines, corporate look and feel, and brand visuals.

As an effect of this, their creatives/visuals get a lot nicer…

While their ad copy gets shorter and more generic.

And while definitely understand the importance of strong branding for larger, established players -

They start seeing a big drop in qualified leads/conversions because short copy, generic messaging tends to lead to:

- High volume but lower quality leads
- Leads that have a lot of enquiries but drop off after asking about things like price
- Leads that don't understand the brand’s key differences versus the competition, so they haven't "bought in" and aren’t ready to buy.

So we’ve always advised that regardless of a brand's size, ads must always revolve around targeted messaging that hits the prospect where it matters most in their head:

> What does the prospect want at this stage of their life / What events are happening in their life that you have to speak to them about?

> How do you position your brand differently from the competition to make the prospect “buy in” to your brand?

In the example of education -

> What does the prospect want at this stage of life?

Parents want very different things for their children depending on the age range.

0-2, they want to know things about how well the child is taken care of, and nutrition.

2-5, they want to know about early mental skills development.

6 and above, they want to know about education / school success.

Depending on which age range you’re targeting, messaging must be specific to that age group.

We’ve seen a lot of ads make the mistake of calling out to a wide age range like 5 - 18 years old, and these ads never perform.

> What are the differentiating points of the brand that must be communicated in the ads?

Things like credibility, unique curriculum, teacher training systems, and state-of-the-art facilities.

All these can be explained in-depth in the ad copy to help prospects understand the uniqueness of the brand.

This can be done across all industries, regardless of coaching, education, interior design, real estate etc.

But to be able to fit these critical messaging into ads, brands must not be afraid to write long ads.

In fact, it is very possible to write long copy that positions the brand well, while still making sure the “branding” and “brand association” is kept intact -

Because branding can be achieved via careful choice of words, tone, language, and creative design. (And a great copywriter)

2. Unique Offer Mechanism “Skin” your offer differently with a Unique Offer Mechanism that is tailored to be extremely relevant and exciting for your prospects, so they’re attracted to your event instead of your competition’s.

When you’re in a market with lots of competition, everyone’s ads start to sound the same after a while.

E.g.
Education - Come for our Trial / Diagnostic / School Tour / Open House
Real Estate - Register for our webinar / Take this survey
Coaching / Agency - Come for our Strategy Call
Interior Design - Register for our Design Consultation

The market becomes “numb” cause everyone is selling the same thing.

The fastest way to combat this without actually changing anything in operations is to change the “skin” of the offer - A.K.A Unique Offer Mechanism.

So while you’re leading leads to the same thing, you’re calling it something different and explaining it differently,

Making it unique and stand out to your leads.

Some quick examples (extremely generic as these must be customised to a brand's unique positioning):

For Education, instead of School Tour you can say “30-Minute Play-Based Live Activity: Your child will get to do X activity on the spot and you will experience our Y state-of-the-art facility so you can see how it helps your child achieve Z outcome immediately.

Instead of Open House, you can say "60-Minute What Your Child Must Know About The 2025 Primary Math Syllabus” Live Parent Workshop Conducted By X Expert

For Interior Design, instead of saying register for a design consultation you can say “Book your Home Exploration Session, Meet Our Degree-Qualified Designers and Our Master In-House Carpentry Team”

As part of this unique mechanism, we explain exactly:
> What happens when they register on the ad
> What they’re going to look forward to after they register
> What unique activities, experiences, and benefits they’ll get that no one else in the market is offering

We’ve followed this formula to great success over the years (Over $1.3m spent on FB, 100,000 leads and $15m generated for clients.)...

Without focusing much on ad targeting or “technical” stuff -

Because truth is, unless you’re a global brand with huge audience data, targeting on FB is straightforward, and the FB algorithm is smart enough to reach your target customer for you.

Where brands lose results is not because their ads aren’t being shown to the right people, but because their ads aren’t written well enough to stand out from the competition

Apply these to your ads, and you'll see a drastic improvement in your ad ROI.

[For businesses aiming to scale sales and revenue this 2022 - Building a KPI Roadmap should be the #1 priority in this ...
03/01/2022

[For businesses aiming to scale sales and revenue this 2022 - Building a KPI Roadmap should be the #1 priority in this first week of the year.]

“If you can’t measure it, you can’t improve it.” - Peter Drucker

Success always needs to be defined and tracked.

This holds true even more in the digital marketing game, where metrics need to be clearly drawn out so that results can be accurately tracked.

Without clear metrics, digital marketing can become messy, unclear, and ultimately, unsuccessful.

At WARP, we know that achieving sales and growth for businesses always boils back down to the numbers: KPI’s, metrics, and budgets.

This is why in the first week of the year before we get to anything else, we’re back to the drawing board drawing out KPI Roadmaps for our clients.

Here’s what a simple KPI Roadmap should look like for any business:

[Step #1: Set the revenue target for the year]

E.g. $1,000,000

[Step #2: Break down the revenue target into how many sales need to be achieved for the year]

E.g. If Customer Value (CLTV) is $5,000
200 customers need to be acquired to hit $1,000,000

[Step #3: From there, break down how many appointments / signups / opt-ins are needed based on average conversion rate]

E.g If your sales conversion rate is 20%,
You’ll need 1,000 appointments / signups / opt-ins

[Step #4: Next, break down how many leads need to be generated for appointments / signups / add to carts, based on your lead attrition rate.]

E.g. If your appointment conversion rate is 20%,
You’ll need 5,000 leads.

[Step #5: Check your most updated / relevant data to find out your average Cost Per Lead (CPL), then multiply CPL x Number of leads required.]

E.g. If CPL is $30, and 5,000 leads need to be generated, you’ll need to budget $150,000.

Now, you’ll have a clear KPI roadmap for your marketing moving forward:

1) Spend $150,000
2) Generate 5000 leads at $30 each
3) Get 1000 appointments / signups / add to carts from the 5000 leads at a 20% opt-in rate
4) Get 200 sales from 1000 appointments at a 20% conversion rate.
5) 200 sales x $5,000 per sale = $1,000,000 in revenue.

With these numbers laid out clearly, you’ll now be able to do stuff like:

- Plan timelines and micro- actions around these targets and KPI’s
- Plan and deploy budgets confidently, knowing exactly why you’re spending / where you’re spending.
- Use these KPI’s and goals when tracking your marketing / tracking the performance of your marketing agency

This might sound simple, but is sometimes overlooked by businesses/marketers.

Before jumping into ex*****on and speeding forward at full throttle, take some time to develop a KPI Roadmap similar to the one we’ve shared above.

After all, if you’re able to clearly measure that you’re going to make $1,000,000 of revenue on a $150,000 budget, you’ll definitely have a deeper level of confidence and clarity in your marketing for the year ahead.

Happy new year, business owners! 🙂

For high ticket businesses selling a product / service upwards of $1,000: Here’s the TRUTH about how you can generate m...
22/12/2021

For high ticket businesses selling a product / service upwards of $1,000: Here’s the TRUTH about how you can generate massive, high-quality leads - fast.

Many high-ticket business owners have challenges achieving consistent sales for their high ticket product / service.

Sales sometimes come in… but they aren’t consistent. And potential customers usually say that the “price is too high”

Does this sound familiar to you?

A lot of the time, your target clients are actually more than willing to pay your asking price...

But the truth is… your marketing / sales process is NOT effectively communicating to them the high value of your service.

Your marketing / sales process is NOT showing your customer that your product / service is 10x more valuable than the price you are charging.

You know that your product / service is a steal at the price you are charging.

But in their heads, it's not worth it.

If your customer is not buying your product, it's not that it’s too expensive. It’s that it is not important enough to them.

The interesting thing is… at WARP, we’ve found that a lot of the time, high ticket services are even easier to sell than low ticket services...

If you know how to market / sell it the right way.

Here’s how to effectively sell high ticket products online.

1. High Ticket Strategic Positioning that Differentiates Your Service’s TRUE Value and the life-changing power it has.

For high ticket products, you have to develop a positioning / differentiation that is completely unique to your business, and that no one else is saying / able to replicate. Only if you can do this, will you be able to dominate your niche as the foremost expert / leader, and command your respective prices.

2. High level copywriting that allows your customer to easily understand why it's their loss if they don’t come on board with you.

A lot of the time, we find that businesses actually know their positioning really well…

But unfortunately, because you’re not a marketer, you’re not able to effectively translate this into your online advertising and offline sales process. This is why there is a big gap between what you know about your service, and what the market understands about your service.

3. Specific High-Ticket Online Marketing funnel development - High ticket funnels work very differently from other online funnels

Lots of businesses make the mistake of treating a high ticket funnel like a normal funnel. The truth about high ticket funnels is: Go big or go home.

Because your margins are much higher, you have to be able to spend more.

Caveat: Spending more means that you need to have watertight daily tracking systems in place to make sure that your funnel can scale without you bleeding.

[Sell a high ticket service and are tired of your inconsistent, unpredictable sales? Want to have a consistent flow of customers that see the value of your business and are ready to have their lives changed with your expertise? Here’s how WARP can help:]

At WARP,

After spending $500,000 on ads…

Generating 20,000+ quality leads…

And $3.5m in sales for high-ticket service-based businesses, (including leading Tuition agencies, Award-Winning Real Estate partners, Luxury Interior Designers, MDRT Insurance partners, and more),

We know how to craft and scale consistent, profitable high ticket funnels, using the 3 pillars we’ve shared with you above.

We’ve helped our clients sell their services ranging from $2000, to $12,000.

And have scaled these clients to 6, and even 7 figures through our funnels.

And here’s the thing, we’ve done this in completely red ocean niches,

Marketing in highly competitive industries like Education and Real Estate, where getting better results than your competition means having better marketing - hands down.

And we have over 25 happy clients, million-dollar results, and real numbers to show for it.

Using our breakthrough message formula for businesses, and our attention to high-quality marketing, we’re happy to have achieved results like these for our clients:

- [An English Tuition Centre] - $904,500 In Revenue Generated From 3,000 Leads From $98,800 Ad Spend.

- [A Real Estate Client] - $435,200 In Revenue Generated From 1,092 Leads From $47,300 Ad Spend.

- [A Children’s Therapy Centre] - $185,520 In Revenue Generated From 280 Leads From $16,000 Ad Spend.

- [A Math Tuition Centre] - $540,480 In Revenue Generated From 1,256 Leads From $33,129 Ad Spend.

- [An Insurance Team] - $300,450 In Revenue Generated From 13,910 Leads From $10,771 Ad Spend.

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So If you feel that your current online marketing isn’t working well, and you need better results, this next part is for you.

During this period, we’re looking to work with 3-5 more high-ticket service-based businesses before we shut the doors and get to work finding breakthroughs for our clients.

(This is why you might not have seen our ads before.

We only put them up when our doors are open for the next handful of clients to do such deep, intensive work with.)

If this sounds like something you might be interested in,

Jump on a 60 minute, no-obligation Zoom call with us.

We’ll break down real numbers, case studies, and stats relevant to your business and industry, and show you how we can take your business and sales to the next level with our digital marketing.

Here’s what you’ll get in this call with us:

✅ First, we’ll find out more about your business, what your challenges have been in your online marketing efforts.

(Usually, from your sharing, we’ll be able to spot common trends and patterns in your industry, and share with you areas to focus on to fix them fast)

✅ Next, we’ll talk about your lead generation and growth goals in the mid to long-term, as well as what your urgent and most immediate needs are in the short term.

(We always focus on the result and work backwards from there.
E.g. 10 new closes a week. We’ll break down real numbers for you and let you know if it's achievable, and how much budget you’d need to meet your goal.)

✅ From there, tapping on our experience scaling over 50 businesses to date, we’ll help to spot the gaps in your current campaigns and show you what you can do immediately to fix these issues.

(Clients have shared with us that in 60 minutes with us, they were able to gain more clarity in their campaigns than they’ve ever had before.)

✅ Finally, we will be able to use our unique W.A.R.P. System for identifying your perfect market-message fit for your audience, which will have them coming to you to find out about your services.

(We’ll even pass you actionable ideas on the spot for your current campaigns. We’re able to do this from our experience crafting winning campaigns day in, day out.)

These sessions are completely non-obligatory. Whether you choose to work with us is completely up to you. There will be no hard-sell, no pushing and no strings attached.

Our beloved clients and partners choose WARP because they know we’re the best people to get the job done for them. We don’t believe in selling. We firmly believe in giving businesses value and deep marketing insight.

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But - and this is IMPORTANT - we are NOT offering this exclusive consultation service to everyone.

To be upfront:

1) We’re looking for 5 more clients to take on, and skyrocket your campaigns + work together, long term.

2) To prove that we know how to get results for you, we’re offering a no-obligation strategy session - Where we’ll give you our best marketing insights that you can build on, nothing held back.

3) Register for this session only if you’re serious about working together with a high-level marketing team, and you want to see if we’re the right fit for your business.

4) If after the session, you find that we’re not the right partner for you, there’s no obligation on you whatsoever.

These exclusive sessions with the WARP Team are only open to businesses who:

⏩ Are service-Based, and depend on lead generation to bring in leads and sales for your businesses.

⏩ Sell a service for $1 ,000 SGD (and above).

⏩ Have been around for 2-3 years till date.

⏩ Generate more than $100k (SGD) in annual revenue.

⏩ Are serious about crafting a winning message to dominate their niche with digital marketing

If you fit each and every one of these criteria,

Simply head over to our website to find out more:

https://warp.sg/

We’ll be in touch with you within the next 3 days to find out more about your business, how we can help you, and to book your slot with us.

How to craft winning campaigns online easily - Talk to your market and find out what they really want, then implement in...
31/05/2021

How to craft winning campaigns online easily - Talk to your market and find out what they really want, then implement into your funnel.

We got an important reminder the other day that businesses / digital marketers need to always be talking to their market.

While crafting a funnel for an organic makeup brand, we realised that since the market was ladies, we should get feedback from ladies.

We got a couple of friends to give their feedback, and got an amazing amount of insight into:

- What should be kept,
- What shouldn't
- What they were really looking for
- What they cared about
- What they didn't care about.
- Why they would buy

Implemented all their changes and the funnel was even tighter.

As marketers, we tend to get caught up in what we like, what we want in the funnel, what copy we want to write.

Sometimes, it’s easy to tunnel into our own ideas when we’re on the ground everyday.

Important reminder to us digital marketers to never get caught up in what we think works, and instead,

Listen to what the market really wants.

The get-your-hands-dirty part of Digital Marketing businesses miss out: Customer follow up.When talking about online mar...
14/05/2021

The get-your-hands-dirty part of Digital Marketing businesses miss out: Customer follow up.

When talking about online marketing, businesses and marketers tend to focus on Ads. Facebook. Google. YouTube. Landing Pages.

Many overlook the fact that following up with your leads well is a crucial part of a well-built funnel, and is a big driver of profits.

Good follow-up on the back-end could mean the difference between a winning funnel and an average one.

For businesses that achieve decent results online, vs those that achieve massive results online, we find that there’s usually a big difference in their follow up process.

Doesn’t matter if you’re selling products, or generating leads online -

Getting customers into a solid email sequence, re-engaging them, squeezing a warm list, is where the money is.

On top of emails -> Well crafted WhatsApp / messenger / SMS sequences, call scripts, should be focused on when building a funnel.

These parts of building a funnel require you to “get your hands dirty” and constantly find ways to resonate with and engage customers.

It’s also commonly overlooked when talking about “Digital Marketing”.

Remember that:

1) Follow up is part of an online funnel - Don’t miss it out and fall into the trap of only focusing on campaigns.

2) Digital Marketing, fundamentally, is selling online. Offline sales psychology and sales techniques still apply.

When crafting your online marketing funnel, don’t forget to plan your follow up - That’s also where the money is.

“How much ROI can I get if I work with you guys?” 🤔This is one of the most common questions that business owners ask us....
17/04/2021

“How much ROI can I get if I work with you guys?” 🤔

This is one of the most common questions that business owners ask us.

After chatting with so many over the years about this, we realised that this needs to be addressed.

Over the years, business owners have been led to think about digital marketing as a magic bullet to increase ROI. 🚀

This is a big problem with the digital marketing / agency scene.

Too many “hit and run” agencies promise this, promise that, promise the world to secure deals.

“9x ROI”
“3X ROAS”
“Definitely can get great results”

It's easy to make claim like these for business owners to buy into.

Then later on... they get burnt by mismatched expectations and disappointments 😦

It’s a cycle that never seems to end.

Real life example - Last week, a new prospect was referred to us.

In my first meeting with the client, she immediately started talking about how they'd worked with 3 agencies prior to WARP.

She mentioned stuff about the agencies promising high ROI, super confident… (same story, different day.)

But in the end… results were terrible.

And when the results were terrible… what happens?

The blame game starts.

Pushing blame between agency and client.

Sound familiar? 🤦‍♂️ Not a new story.

This is not a situation that businesses should be in when you engage a marketing partner.

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Here’s what business owners need to understand when speaking to marketing agencies -

If your business has an online foundation to begin with, if there was something done before, previous sales numbers, and the new agency has clear metrics to beat,

(For example, better creatives to lower costs, better copy to increase conversions.),

Yes - ROI can be projected.

This projection will be based on previous numbers, which is a solid base to work with.

However, this is not the case for many businesses out there.

If a business is just starting out online, without a strong positioning, without a strong offer, without a funnel built before -

Anyone that can confidently project ROI for you is straight up lying or pulling the number from thin air.

(Or at best, referencing the number from a similar previous client.)

In situations like this, there is deeper work that needs to be done first.

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😀 The right way to look at things when spending money on online marketing -

Yes, businesses need to focus on ROI and conversions when marketing online.

After all, cash flow is crucial.

That being said, the marketing needs to be executed with the right mindset.

It's not a magic bullet.

Here's what we tell clients (that have nothing that worked for them before):

1) Set aside a budget for your online sales campaigns that makes sense at your current scale.

2) Have the mindset that you are testing for important data.

- Who's the right audience that will buy from you?
- What’s the right offer that will make them feel like they're losing out if they dont buy?
- What’s the right market-message fit that will make them need your product / service?

3) Use that data to go to the next campaign, and keep the cycle going until you find something that works.

💣 Don’t fall into the biggest trap -

Hiring an agency thinking you're going to brute force ROI.
Turning off your campaigns later on when things aren't working.
Repeat cycle but never get any significant results.

That is NOT how marketing works.

Whenever something works, we find the lever and double down on it.

When something doesn’t, we remove it and go to the next test.

That's the beauty of digital marketing - Numbers never lie. 🔎

Every metric can be tracked, every lever in the campaign can be accurately tweaked.

If you do this over time, you’ll tighten the crucial metrics until one day, you’ll have a stable, converting campaign.

“But Nick, I really need to brute force sales fast - Can it be done?”

Yes, it's possible to brute force ROI. We’ve done this time and again for clients on a tighter budget.

That being said, you need a few key elements in play.

Nailing market-message fit in your copy, having a crazy offer, and experienced marketers that know what they’re doing.

Even then, it's not something we can actually guarantee.

I’ll talk more about brute forcing ROI and share some case studies down the road.

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“Wah, this is not something that other agencies told me before.”

“Appreciate that you guys spent so much time finding out the issues and problems we’re facing before even trying to sell us anything.”

“We gave you guys the deal because you seem like you really know you're stuff."

These are some of the things that clients say to us at WARP.

While I appreciate that we’re being acknowledged for doing good work, it also saddens me as an agency owner that's passionate about great marketing.

This should be the given expectation of a marketing partner.

As a marketing partner / agency, our job is to have a clear idea of the issues, challenges, and problems that businesses face in their marketing.

From there, we drill down and develop the right strategies and solutions for the business.

The WARP team never walks into a sales meeting trying to sell.

We only have 1 intention: To give insight, strategy, and guidance, and see if we can actually help the business achieve their goals.

This is why we’ve never “sold” a client.

Our clients always pick us because they trust us to deliver.

If it’s not the right fit, it’s not the right fit.

I’m proud to say that with this approach, we’ve built deep friendships and relationships with clients that last years. 🤎

Agency owners / Digital marketers - Giving a client clarity of expectations with full transparency is something that too many of us overlook as "not part of the job".

Clients don’t know what they don’t know, and overpromising + underdelivering leads to more headaches down the road.

Let’s fight the good fight. 💪

What's the one idea that's going to make people buy from you / your business? 🔥Recently, the WARP team was chatting with...
05/04/2021

What's the one idea that's going to make people buy from you / your business? 🔥

Recently, the WARP team was chatting with a few new clients:

Client A - Runs a 7-figure wine business 🍇

Client B - Runs an audio digital product business 🎼

Client C - Runs a gym, trying to scale to 6 figures a month 🏋‍♀

Interestingly, we found ourselves having the exact same conversation with these 3 clients.

The conversation: “What's the one idea that's going to make people buy from you / your business?” 🧐

Context:

When these clients came to us for marketing help, they all knew they needed to build a great online sales funnel, but didn’t know where to start or what to do.

When a client comes to us in this situation - It usually means they’ve got a solid product / service, but they have no idea what direction to take in their digital marketing. 🤔

And before my team jumps into ex*****on, before doing anything else, we first try and figure out -

“What's the one idea that's going to make people buy from you / your business?”

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This concept is simple to understand on the surface, but hard to nail down well.

On the surface, nailing that one idea may seem like “branding”, or “positioning”.

But going deeper, what we tell clients is -

If you’re going online, and you’re in a space that’s already saturated, we're going to need to figure out what's the ONE thing that’s going to make people choose you over all other readily available options.

And here are some of the traps we’ve seen businesses fall into when it comes to figuring this out.

❌ Digital Marketing Trap #1 - Businesses want to say too many things online. ❌

They have different service / product offerings.

They have various benefits / strengths they want to focus on.
In the midst of trying to say everything, they end up quite lost trying to put everything together. 😰

What we tell clients is scrap that - It doesn’t really matter if you have many things you want to say.

In fact, what will make the campaign succeed might not even be one of the things you want to focus on! (More on this below)

Yes, we need to have a clear idea of all the strengths of the business or product.

Yes, these strengths will have to be highlighted and focused on in the marketing.

BUT

Beyond that… There is usually 1 main driver of successful campaigns.

1 thing that if you can make your audience believe, they will definitely buy from you.

1 idea to rule them all. 💍

So, how do businesses find this 1 idea?

The trick here…

…
..

Is actually not to focus on the business, but to do a 180 and focus on the market instead.

❌ Digital Marketing Trap #2 - Focusing on the business and not on the market ❌

What does your market REALLY want? 👀

If you can figure that out, that 1 idea is going to keep your campaign consistent.

Here are some examples:

Wine business example (Relevant for any offline product-based business)

What the client does well:

🟢 Been around for a long time

🟢 Partnered with only top vineyards

🟢 Special storage process

🟢 Great bundle prices in the premium range

✅ What the market really wanted / What made the campaign convert well:

✨ The idea that they can just pay money and not worry about anything. ✨

The market wanted to blindly, implicitly trust that the business knew their stuff when it came to wine, and could make the decision for them.

All they had to do was pay.

Ultimately, as much as the campaign did focus on credibility, exclusivity, quality, etc - These points were just to support the main idea that customers didn’t want to second guess quality, or worry about anything.

Price didn’t matter too much to them.

Many brands have similar wines.

Customers just didn’t want to have to care about these things.

🔥 The one idea that made people buy into the business was:

Trust us to make the decision for you. The best wine, the best price, the best experience, without you having to think, to worry about it.

We make your life easy, you just enjoy your fine wines, fuss-free.

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Audio Digital Product business example (Relevant for any online product-based business)

What the client does well:

🟢 Highly credible in the music industry

🟢 The quality of sound and product is extremely high

🟢 Product usability is high

🟢 Great prices compared to what's available in the market

✅ What the market really wanted / What made the campaign convert well:

✨ Immediately being able to visualise how the digital product can work for them, in the work they’re currently doing ✨

For this market, we had to reach out to home musicians, semi-pro musicians, and entry-level music producers. (Not professional yet).

To this market, what’s important is that - They wanted their music to sound unique, yet in trend at the same time, and most importantly, they wanted their tracks to sound great.

Once we uncovered this, we realised that - Hey, we shouldn’t focus too much on what we say in the copy, but instead, we should focus on showing the market how the product can be used easily, and make you sound great! 😁

What we needed was a strong product demonstration.
For the creatives, we got the client to stitch together short demo tracks that clearly demonstrated their digital product being used inside it - Letting the market know that if you buy this sound pack, you’re going to be able to achieve this immediately.

🔥 The one idea that made people buy into the business was:

You want to make great, professional sounding music, immediately, fast, even as someone with lesser experience. Listen to this, it sounds great, you can see yourself using it immediately.

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Gym example (Relevant for any service-based business)

What the client does well:

🟢 Great Trainers

🟢 Top of the line equipment

🟢 Competitive Pricing

🟢 Unique Process

✅ What the market really wanted / What made the campaign convert well:

✨ The idea of feeling better / pain relief, with just a tiny bit of time investment. ✨

The audience that this gym was focusing on was the working professional, around 30-ish, that developed a lot of physical pains and limitations over the years. However, due to hectic work schedules, this market has difficulties committing to a workout plan or diet plan.

The “movement”, or idea that they had was -

Let’s not push the “fitness” agenda. Let’s not tell people they can get “ripped” or “jacked”.

Instead, let’s focus on telling people -

Over the years, your body is in bad shape due to lack of movement, bad posture, little mobility, lots of sitting down.

This is something that can be fixed with 2 x 1-hour sessions per week, and 30 mins of your own time every day. 💪

There was 1 specific market we wanted to reach out to - So we focused on solving the pain of this market (Neck / Back / Hip pain), crafted in a way that handles the objections of the market. (No time to commit, so just do 1 hour twice a week, and try to do 30 min a day.)

This helped their customers take the first step, feel better with minimal investment, and got the ball rolling for them - Which was a big challenge for the market.

Once again, even though the campaigns did focus on trainers, equipment, pricing,

🔥 The one idea that made people buy into the business was:

Use our unique process to solve your pain, and get fast relief with the bare minimum of time investments - So that you can increase performance in the demanding areas of your life.

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From the examples above, the one thing that’s important is - All the ideas we implemented to scale campaigns, had a lesser focus on what the business had to offer.

Instead, we focused on what the market truly wanted, and went extremely deep into their mental thought process. 🧠

Once we found the right market - message fit, we executed the idea.

The results usually show us that we hit the nail on the head.
If we didn’t, then we go back to the drawing board and find the next idea to test.

This makes it pretty step-by-step, with a clear direction.

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This conversation did not only happen with these new 3 clients.

In fact, we realised that for every client we work with, this is always the first step of ex*****on.

We’re sharing this because we realised that for a marketing agency, we have a process we use repeatedly to grow a business online. 🚀

However, without this process, digital marketing is pretty much a big ??? for any business.

So, when we’re taking a break from client delivery, and have some spare time, we’re going to be sharing our systems, frameworks, and thought process.

At WARP, our process is always:

🔧 Groundwork (What we’ve covered today is a small part of this Phase. Not everything, just a small part.)
📍 Overall Strategy to hit KPI’s
⚙ Funnel Building
📊 Ad Testing

Will break down some of the other Phases in the following weeks.

Hope this helps a business owner or two out there.

Address

7 Temasek Boulevard #12-07 Suntec Tower One
Singapore
038987

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
Saturday 09:00 - 18:00
Sunday 09:00 - 18:00

Telephone

+6588179886

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