Digitas Singapore

08/11/2019

At the recent Mumbrella Asia Awards, our agency partner Publicis Communications won the Most Engaging 360 Video/Virtual Reality or Augmented Reality Work award for our joint work on Rugby Sevens for HSBC! Good job team! 🦄

25/10/2019

Over the past three years, we have grown from 20 staff to over 100. Creative Director Keith Byrne talks about his vision for the agency’s growth.

We were very much a start-up when I joined in 2016 and the main goal then was to win new business and grow relationships with key clients across APAC.

19/09/2019

Thrilled to partner up with agoda, an iconic Asian brand and one of the world’s largest online travel accommodation platforms.

27/08/2019

We are pleased to announce that Oliver Spalding, our Chief Customer Officer, has been selected to be on the jury for Tangrams Strategy & Effectiveness at Spikes Awards this year. We look forward to seeing the great work from around the region!

22/08/2019

Keith Byrne, Creative Director at Digitas APAC, shares his thoughts on the need for advertising to evolve beyond smart art direction and clever copywriting.

The role of the modern advertising creative is evolving. To build todays’ big campaign you need a grasp of data, technology and media. Then to execute this campaign you need to be a master of storytelling, design, user experience and so on. As a result of this, the creative process is changing. Wh...

16/08/2019

The ongoing global trade tensions are anticipated to prevail for some time. How would this impact ad agencies?

In this Marketing Magazine article, our MD Rika Sharma weighs in on the slowdown in the economy and how to navigate in this vibrant environment.

"Economic headwinds certainly influence media budgets, which are often the first to go in times of uncertainty."

15/04/2019

We won a SILVER for our Danone Aptamil A - Z of parenting campaign Marketing Magazine

09/04/2019

We are very excited to be shortlisted in five categories! Marketing Magazine

04/04/2019

"Streaming services like Netflix or HBO now make product placement a major part of their monetisation plans. All of Amazon’s original programming contains brand integrations while Netflix has product placements in 74% of its original series" wrote Mehdi El Aichouni in Mumbrella Asia

We live in a world where consumers are choosing to ignore ads, with 47% blocking ads according to a recent GlobalWebIndex report. It is not that consumers are not interested in brand advertising anymore; they just discover brands and products through other less intrusive methods. This is noted by th...

21/03/2019

We are proud to be named a Leader in Gartner's Inc.’s 2019 Magic Quadrant for Global Marketing Agencies for the 4th consecutive year. More details can be found here: http://bit.ly/2TkcPF4

08/03/2019

We are proud of having 67% of women in leadership positions at Digitas Singapore

Singapore – Digitas, the Connected Marketing Agency and part of the Publicis Groupe, is making huge steps this Women's Month and International Women's Day with efforts that will go beyond the dates and move the agency closer to diversity and inclusion day by day.