Dentsu

Dentsu Champions for meaningful progress. We are champions for meaningful progress, helping our clients to win, keep and grow their best customers.

With best-in-class services and solutions in media, CRM, and creative, we operate in over 145 markets worldwide with more than 48,000 dedicated specialists.

Spikes Asia today unveiled its 2026 jury lineup, naming Britney Pai, Head of Entertainment, dentsu Greater North Asia, a...
13/11/2025

Spikes Asia today unveiled its 2026 jury lineup, naming Britney Pai, Head of Entertainment, dentsu Greater North Asia, as Jury President for the Entertainment, Gaming, Music category.

On her appointment, Britney said: “Mastery comes from focus and practice. This invitation isn’t just a personal honor; it recognizes the dedication of our dentsu Sports & Entertainment Greater North Asia team. I’m looking forward to deep conversations with APAC peers and to being inspired by the freshest, most forward‑thinking case work. Thank you Spikes Asia.”

At Raffles Sentosa last week, we held our second flagship Impact Circle event, Impact Circle 2025, creating a space wher...
13/11/2025

At Raffles Sentosa last week, we held our second flagship Impact Circle event, Impact Circle 2025, creating a space where bold ideas meet cultural creativity and technology.

Together with a group of visionary CMOs and brand leaders, we explored how culture is becoming the engine for growth in this era of ceaseless disruption. The summit was much more than a conversation, it was a showcase of how entertainment, creativity and technology can converge to shape society and drive business impact.

Guests stepped beyond theory into immersive experiences that revealed how harnessing culture's power to influence belief and behaviour could be actioned and operationalised.

All this was made possible by our incredible partners. A huge thank you to our co-presenting partner LinkedIn, culture partner TikTok, and supporting partners Salesforce and AWS for sparking bold thinking and enabling cultural fluency through innovation.

LEADERSHIP NEWS | We are pleased to announce Yuichi Toyoda has been appointed CEO, dentsu APAC, effective 1 January 202...
24/10/2025

LEADERSHIP NEWS | We are pleased to announce Yuichi Toyoda has been appointed CEO, dentsu APAC, effective 1 January 2026.

As dentsu APAC enters a new chapter of innovation and opportunity, Yuichi’s leadership will play a pivotal role in shaping our future, building on our strengths, accelerating growth and delivering lasting value.

Please join us in welcoming Yuichi to his new role! Read more: https://www.dentsu.com/sg/en/our-news/dentsu-appoints-yuichi-toyoda-as-ceo-dentsu-apac

Dan Pantumsinchai, Managing Director of Gaming at dentsu APAC, breaks down why brands can no longer afford to treat gami...
07/10/2025

Dan Pantumsinchai, Managing Director of Gaming at dentsu APAC, breaks down why brands can no longer afford to treat gaming as an afterthought. With APAC home to over half of the world’s 3.4 billion gamers, the opportunity is massive.

As Dan puts it in his exclusive Little Black Book opinion piece: “That’s like knowing everyone is at the party but choosing to invest in the empty house next door.”

From in-game commerce driving billions to gaming becoming the dominant force in entertainment, Dan unpacks why marketers need to level up their playbook - and what it takes to win.

Read the full article: https://bit.ly/4mQSrsM

Tomorrow: 25 minutes to rewire your 2026 growth plan.Join Rob Gold, President, dentsu B2B, as he unveils the 2025 B2B Su...
07/10/2025

Tomorrow: 25 minutes to rewire your 2026 growth plan.

Join Rob Gold, President, dentsu B2B, as he unveils the 2025 B2B Superpowers Index - 16,000 buyers, 35,000 buying experiences across Pro Services, Manufacturing, Financial Services & Tech.

With Melissa Lim (MD & Global Head of Marketing, Corporate & Investment Banking, Standard Chartered), you’ll see exactly which buyer-journey moments move demand and how a buyer-obsessed strategy turns data into growth.

📍 B2B Marketing Leaders Forum APAC
🗓 Oct 8, 4:20 - 4:45 PM SGT
📌 PARKROYAL COLLECTION Pickering, Singapore

Heading to the Forum? Block your calendar and drop by.

Register now: https://b2bmarketingleaders.com.au/singapore/register-now/?utm_source=LinkedIn&utm_medium=Website&utm_campaign=Dentsu+B2B

AI is rewriting the rules of sports, entertainment and influence and the real winners would be those who fuse machine po...
06/10/2025

AI is rewriting the rules of sports, entertainment and influence and the real winners would be those who fuse machine power with human imagination.

As Dan Paris, Chief Product & Growth Officer at Dentsu Creative APAC, puts it with Campaign Brief Asia: "The chequered flag won't be won by who has the shiniest algorithm. It will go to those with the Midas Touch - those that can fuse machine power with human imagination to create cultural moments that feel authentic, entertaining and unfortgettable."

From virtual icons like Mia Zelu to AI chart-toppers, the future of influence is unfolding fast. But as highlighted - "Culture isn't automated. It's authored."

Read the full piece: https://bit.ly/46VlvJZ

03/10/2025

🔍 “The next wave of disruption? The disruption industry itself.”

In NBCUniversal’s at NRF 2025, Chris Bower, Managing Director of BX for dentsu APAC shares a bold vision for the future of brand transformation.

Consumers crave personalization but resist sharing personal data. The tension is real. The opportunity? Build authentic relationships through transparent value exchange.

Brands must:

💡Leverage trust, not just tech
💡Be clear about data intentions
💡Stay ahead by disrupting themselves

Chris’s advice to marketers and CMOs: "Be imaginative. Be bold. Be ready."

🎥 Watch the full conversation now.

Retail Media is surging past $200B, yet many APAC retailers are still on the fence. Too complex? Hard to sell internally...
01/10/2025

Retail Media is surging past $200B, yet many APAC retailers are still on the fence. Too complex? Hard to sell internally? Short on resources? Worried about CX?

That’s why we created a 3-part LIVE webinar series, Retail + Media: your path from ambition to ROI.

Starting with Webinar 1: Retail Media + AI - The Perfect Storm Driving a $200B+ Channel, taking place on Tue 7 Oct 2025 at 1:00 PM SGT.

In less than one week, our first session will tackle the blockers head on. Chris Bower, Managing Director, Business Transformation at dentsu APAC, and Vijay Iyer, Vice President and General Manager at Flipkart Ads, will discuss why Retail Media Networks is not a side project but a lever for growth that drives revenue, enhances CX and unlocks new strategic value.

Moderated by Uma Ranganathan, Head of Solutions Development, dentsu APAC, this session is the start of your RMN path from ambition to ROI.

This is not a recording - it’s a live, interactive session where you can gauge the true RMN opportunity, explore what can be done, understand the impact on CX, and learn how to win stakeholder buy-in. Bring your questions, get real-time answers, and leave with clear next steps.

Register now: https://events.dentsu.com/dentsuxflipkartwebinar

In today’s fast-moving commerce world, eyeballs aren’t enough, you’ve got to be buyable. Instantly. Seamlessly. Everywhe...
30/09/2025

In today’s fast-moving commerce world, eyeballs aren’t enough, you’ve got to be buyable. Instantly. Seamlessly. Everywhere your audience scrolls, clicks, and shops.
From social feeds to retail media to your own channels, we turn curiosity into conversion and inspiration into action.

✨ Culture meets commerce. Friction meets its end.
🔍 Fueled by data.
⚙️ Powered by tech.
🎯 Built for performance.

Ready to sell where you advertise and win where it matters?

👉 https://www.dentsu.com/sg/en/solutions/culture-x-commerce/be-buyable

WEBINAR SERIES | 🚀 Retail Media is booming. Is your brand keeping pace?Retail media is on track to top $200B globally, t...
25/09/2025

WEBINAR SERIES | 🚀 Retail Media is booming. Is your brand keeping pace?

Retail media is on track to top $200B globally, the fastest-growing ad channel. Yet many APAC retailers are still hesitant, unsure if it's too complex, too resource-heavy or too risky for customer experience.

That’s why we’re launching a 3-part live series with Ads to help teams move from ambition to ROI.

Our live webinar series starts off with Retail Media + AI: The Perfect Storm Driving a $200B+ Advertising Channel.

📅 7 Oct 2025 at 1:00 - 1:45 pm SGT

Featured experts:
• Chris Bower, Managing Director BX at dentsu APAC
• Vijay Iyer, Vice President and General Manager at Flipkart Ads
• Moderated by Uma Ranganathan, Head of Solutions Engineering at dentsu Singapore

You’ll learn:
• The $200B+ global Retail Media opportunity and how APAC compares.
• Why advertisers are shifting spend into Retail Media now.
• How Retail Media enhances CX instead of disrupting it.

Save your seat: https://events.dentsu.com/dentsuxflipkartwebinar

Flipkart

🚨 NEW REPORT | AI is fully embedded in how we work but it's human ingenuity that drives real impact. Introducing .creat...
19/09/2025

🚨 NEW REPORT | AI is fully embedded in how we work but it's human ingenuity that drives real impact.

Introducing .creative 's 2025 CMO Report, Agents of Reinvention: Marketing at the intersection of AI and Human Ingenuity. With insights from senior marketing leaders across 14 global markets, the report covers 10 key themes shaping the future of marketing and key insights for APAC like:

∙ 86% of CMOs in APAC expect budget increases
∙ 92% believe AI should empower talent and not replace it
∙ APAC is leading globally in intelligent content supply chain adoption at 63%

Dive into the full report and benchmark your strategy against global marketing leaders. 🔗 https://bit.ly/42BtUAE

We're thrilled to celebrate Aidan Ryan, Head of Investment at dentsu QLD, Keigo Chang , VP at iProspect Taiwan and Lieza...
18/09/2025

We're thrilled to celebrate Aidan Ryan, Head of Investment at dentsu QLD, Keigo Chang , VP at iProspect Taiwan and Lieza Punsalan, Executive Client Director at Dentsu Creative Philippines for being named to Campaign Asia-Pacific's .

From redefining investment strategies in Queensland, to driving performance innovation in Taiwan and to shaping culturally resonant creative in the Philippines, these leaders are always pushing the boundaries to building a better, more inclusive future for our clients and communities.

Congratulations to Aidan, Keigo and Lieza! 🏆 Your impact is felt and this recognition is truly well deserved.

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